Luka Kankaras

Working in sales for 3 years allowed me to try&fail&learn multiple times. I can help you with writing the copy, including how to create a story, add triggers/hooks, leverage AI, and use humor, to drive conversions.

PLG: I help you transition to or improve your product-led model, focusing on product usage as the primary driver of customer acquisition, conversion, and expansion. We will dive deep into the E.R.U.P.T. framework and identify the necessary areas to improve or implement. PLS (Product-Led Sales): Drawing from my success in integrating sales strategies with product-led growth, I will advise you on how to effectively combine sales efforts with product usage, to increase paid conversions.

Grounded on heavy research of customers and competition, I help you with the pricing, packaging, and value proposition adjustments to maximize revenue.

I audited tons of SaaS onboarding flows. I can help you with the activation, specifically with the strategies to improve user onboarding, identify and measure value metrics, and reduce TTV, enhancing user satisfaction and retention.

I help you define your target audience, your core offerings, and how to validate these hypotheses. We identify JTBD (jobs-to-be-done), including social and emotional components. Accordingly, update the product positioning. I am passionate about growth loops, specifically the UGC (user-generated content) loop, and how you can use them to scale your growth.

I've spent more than 5 years working close to users/customers. Over this time, I learned how to talk to them and understand their pains, needs, and the power of non-leading questions. I love the Jobs-to-be-done methodology and can help you leverage it for multiple research purposes.

I use Canva to create basic visuals without involving the designers, primarily for socials. I am a huge fan of its pro version, especially if you have to use it daily.

I've been running multiple email campaigns with Lemlist. It's great for doing multichannel campaigns (email+linkedin). Awesome for the advanced personalization.

My favorite tool 100%. I use it for workshops, visual projects, roadmap planning, and mapping out onboarding journeys. Whenever there is a collaboration aspect, I tend to use Miro.

I've been using Active Campaign for onboarding, re-engaging campaigns, executing lifecycle email marketing, and many growth campaigns in multiple companies. Also, I used it to create a health score system, and to build a sales pipeline.

Robust product analytics tool. I've been using it for the past 4 years. You can use it to understand product usage, create journeys, analyze specific feature usage, and build reports.

Heap is great for product analytics and heatmaps. I've been using it for the past 2 years. You can use it to understand product usage, create journeys, analyze specific feature usage and build reports.

Hotjar is a must-have to understand the behavior of website visitors and product users. It gives you an overview of the pages and how you can improve them.

I love Intercom, I've been using it for onboarding, re-engaging campaigns, executing lifecycle email marketing, and many growth campaigns in multiple companies.

I've been planning strategy on LinkedIn for myself and a few B2B clients. It's crucial and long-term successful to showcase expertise in the most engaging format possible.

Notion is my right hand. I've been using it for my personal and business-related tasks. I can share with you how you can use it to better organize your work and life.

I use Semrush to discover opportunities, check website health, and build content plans. It's a must-have in your content strategy and SEO. Great tool.

Long-term Trello user. Great for organizing projects and to-do lists. It's particularly useful to keep clients up-to-date with what's happening in every project.