Helping Mid & Late-Stage SaaS Companies Scale With Paid Ads.🚀
Have worked on hundreds of accounts for companies of varied sizes. Experienced in multiple ad platforms but have spent the most on Google (Search, Display, YouTube), Facebook/Instagram, and LinkedIn. Love testing to quickly drive key learnings and then invest in additional campaigns to scale up what's generating exquisite results. Serious about driving results? Let's chat.
Part of being a paid advertising expert means that you must also have quality funnels and landing pages to be sending traffic to, otherwise, it's a waste. Hence, I've analyzed dozens of landing pages and funnels and ran countless experiments to improve the conversion rates at different parts of the funnel - whether that is top of funnel or bottom of the funnel. Ready to increase conversion rates?
What if I told you that you have access to everything that's needed to succeed? Would you believe me? Let's chat and I can coach you on how to think in order to grow successfully. There are so many opportunities, opinions, and options. Sometimes all that's needed is to step back and think things thoroughly with someone that "gets it" and can enlighten you with a different point of view.
I have managed Google Ads with monthly budgets of over $70K and scaled it for many successful SaaS clients. Search is one of your most important customer acquisition channels as it means a high level of intent and I can help you scale it efficiently with a positive ROI.
Running successful Facebook ads for SaaS seems tricky, but why do the big companies make it seem like such an easy feat? The thing is they know what they're doing (it's not just a matter ad spend size). I've worked with many SaaS companies and have seen success on Facebook time and time again. Facebook is a place for B2B, you're marketing to people, always, not companies.
LinkedIn is great when trying to reach very specific roles. Typically this is the route I go when a client is in a very niche category or has a longer sales cycle. Helps target very granular, professional audiences.
With YouTube we've helped SaaS companies use highly granular targeting options to ensure our client’s specific message was delivered to a relevant audience within budget. For this, it's important to have a video that explains well what your SaaS company provides as a solution.
• Develop high-growth strategies for SaaS companies • Substantiate ROI & sustainable growth • Frame high converting sales funnels • Enabling SaaS companies to become market leaders while increasing MRR/ARR • Increasing SaaS subscription volume
• Optimize campaign performance against established KPIs • Track, measure and report online marketing performance • Evaluate and recommend new online marketing opportunities • Collaborate with clients and internal teams on a regular basis • Manage budgets and bids for specific clients on multiple platforms including Google AdWords, Bing Ads, and Facebook Ads • Provide constructive feedback regarding landing page performance / conversion rate optimization • Work with clients and internal stakeholders to implement new campaigns and strategies • Assist the Paid Media Manager and Director of Marketing with new builds, sales opportunities and ongoing client management • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Research, build, manage, and optimize PPC/AdWords campaigns for clients • Use Google Data Studio to create visually appealing reports for external and internal use • Use Google Tag Manager to inject tags into client websites to efficiently track performance and debug • Create weekly & monthly performance reports • Analyzing data from applicable platforms to discover trends & areas for improvement • Analyzing keyword bids, day parting, device, & location targeting in AdWords to make recommendations • Developing ad copy for Text Ad campaigns, as well as Ad Extensions for AdWords • Adding negative keywords to reduce irrelevant traffic • Staying current on best practices and updates to Paid Search Advertising • Testing & optimizing PPC campaigns on AdWords & Facebook platforms • Landing page optimization
• Initiative and Creativity • Negotiate prices with Global manufacturers and suppliers • Sales Experience • Customer Service • Social Media Marketing • Adobe Photoshop Experience • Experience with Facebook Pages • Facebook/Twitter Ads and Ad Campaigns • Instagram Marketing Tactics and Strategy • Google Analytics • Google AdWords • Mailchimp Experience • PR • Magazine Interviews/Publications (Online) • Order Fulfillment • Product Procurement • Influencer Reach Out and Marketing
I'm currently building the most elite digital marketing agency for SaaS companies alongside the strongest community, SaaS AdLab, for SaaS entrepreneurs.
Also a member of the Diversity Program.
Also a member of the American Marketing Association at Arizona State University (AMAASU)
Google Analytics certified.
Google Ads certified.
I had a great chat with Luis. Really helpful advice. Highly recommend reaching out to him
Great experience in ppc campaigns, helps a lot in identifying the strategy to achieve your objective.
Luis and I went over Google Ads and how I could narrow my audience in a short amount of time. Walked away with some nice action items that I could try.
Luis was very knowledgeable and gave great actionable advice based on my knowledge & needs. Looking forward to scheduling the next session.
The session with Luis was very productive! He really dove deep in explaining what a successful YouTube campaign can look like, providing specific examples for my niche (which was dope!). From targeting on Google using placements and keywords, going through the 2 step ad funnel, and retargeting at the bottom! Really helped me clarify how I should approach my campaigns from start to finish! He really knows his PPC stuff, and genuine dude!
Luis is a very patient listener and skilled practitioner. He helped me think through some social strategies and left me with actionable next steps.
Luis hooked it up as always. Have some new tactics & tools I'll carry forward to get this campaign a success. Much appreciation Luis.
Luis is very knowledgable in PPC startegies. He had some great ideas on how to optimize my campaigns and how to scale our ad spent. Definitely will book again. Thanks Luis!
Luis was easy to talk to and quickly understood my challenges, providing useful insights and tips to improve our Google ads account. Recommend chatting to him.
Luis is great, he talked me through tactical issues I'm having on Facebook. I screen shared and showed him the set up and got suggestions to increase efficiencies. Will be scheduling another call with him!!
Luis is a total rockstar. He had great tips for helping us evaluate SEM strategy and what to focus on. Highly recommended!
Luis helped me with some complex LinkedIn Ads strategies for niche audiences. He also gave me some very good ideas to improve my funnels and reduce my CPA. I learned so much with him in just 30 mins! He was also very friendly and explained all concepts correctly. I´d definitely recommend him for anything related to Linkedin Growth.
Luis was amazing. He literally told me how's he generating leads for his business and how I can tweak that for my business. His ideas were executable without burning a lot of money. Lastly, he opened up my mind for PPC. Thanks, Luis. Look forward to speaking to you again.
Great chat with Luis. 10000% recommend :)
The best on this platform when it comes to ppc strategies! clear and helpful tips provided to improve my facebook ads!
I had a great session with Luis. It is super knowledgeable when it comes to Facebook ads. I just booked another session with him :)
Luis came ready to the call, and it was great learning his perspective on CRO strategy :)
Luis provided a lot of great advice about how I can optimise my conversion rate through LinkedIn and Unbounce. Would definitely recommend scheduling a session with Luis if you need some advice on how to improve your PPC strategy.
Most insightful chat I've ever had. Was very knowledgeable and helped with all my questions.
Thanks you for all the information you shared! Very valuable
I wish I could have Luis in my team, I'd definitely be making much more money! Mind opener for many aspects related to paid ads and a great professional to brainstorm with! Thank you Luis!
Great talk with Luis. I really like his advice on starting with Linkedin ads to gather quality data and then use lookalike audiences to expand the target on other paid channels. You can tell that he has solid hands-on experience with paid. Highly recommend having a session with Luis is you're struggling with the paid acquisition.
Luis dropped so much truth on me I bought him organic cold pressed juice.
Luis is very knowledgeable when it comes to SaaS marketing. He's a T-shaped marketer who is able to look at not only the ads but also at the business itself. We discussed things like LTV, free trial conversion rates and the type of ads that are best suited for a low-ticket SaaS product. I would definitely recommend him as a mentor.
Great conversation with Luis. He gave me some great suggestions on how I can get started on some FB ads even when targeting B2B industry. He also gave me some great suggestions on LinkedIn ad frequency and fatigue.
Luis was great - we chatted for 30 minutes about developing our LinkedIn advertising strategy. He was knowledgable and provided good insight. He was also very transparent about the questions or areas that he was not familiar with, which was greatly appreciated. Thanks again, Luis.
My session with Luis was great! He's asks good questions and had some great insights into how I could tap into different audience segments across my Facebook campaigns!
One of the best mentors on this platform for sure. Always helping with his great experience, especially on ppc strategies. Will follow up soon!
Extremely helpful, thanks a lot for all the insights about how to do paid acquisition right.
Luis is THE mentor. Such an expert, even brainstorming with him is interesting.
Again a a very concise and spot-on call. Had a nice intro chat about New Years and it felt like chatting like an old friend. But then an old friend with a kick-ass insight in how FB ads work. I have little knowledge on it, but Luis helps me getting more proficient in it! Thanks again :)
Great, great, great session. Only 30 minutes, but packed with useful tips and crips answers to my problems within my FB campaign. Looking forward to a next chat!
The king of PPC. No one like him!
Luis was great! He made really smart recommendations and we really appreciated his time and expertise. He looked through our ads manager and made some tangible recommendations that we implemented.
I had a great conversation with Luis. He is extremely talented and knowledgeable in digital marketing. I am looking forward to chatting with you again.
This was my second call with Luis & as was my experience in the first call he did not disappoint. All the calls I've had so far on GM have been exceptional no doubt but this was probably the best call I had on GM so far in terms of actionable points that Luis shared!
The call with Luis was great. He was patient enough to listen to my situation & challenges & gave some very helpful suggestions one of which I'm already in process of implementing. Will be scheduling another call with him!
Luis understood brought insight into how to test new creative on YouTube and an approach that will help the brand move forward. A solid marketer, A+. I wish I could had jammed with him longer!
Luis was super helpful all-around; had solid technical advice and was a breeze to get a long with!
Luis always gives the best advice that is very practical and implementable. His mentoring gives you some amazing results for your PPC or Facebook Ad campaigns.
Had a great talk with Luis and I got some feeling about how to approach my upcoming transition to a full-time consultant.
Luis gave me great advice on how to price your service as a consultant, and also gave me some good tactics on B2B marketing.
Great call! Shared a lot of insights, both from a strategic as well as a technical point of view.
Luis was extremely helpful, he provided lots of insights and great ideas to work on my campaigns. Highly recommend him!
Another solid meeting!
Luis was super helpful with answering all of my questions about digital marketing and marketing campaigns no matter how big or small they seemed.
Talked through Google Display and Google AdWords to see what the best approach is to target specific customers. Helped with a sanity check and pointed me in the right direction.
Awesome guy, we didn't had enough time to speak about everything we wanted to, but it was really good.
Good experience, clear cut info
Direct - gave me what I needed.
Luis was very knowledgable and helpful. Thank you!
Luis is great. Really sharp. Has a strong understanding of both the high level principles of PPC, and the tactical actions that create results.
Luis was very knowledgable and helpful. Thanks
Impressed about Luis' knowledge about Google ads. Will definitely follow up!
Another value filled meeting with Luis. He and I discussed some questions that I had prepared for him before my call, which helped answer in detail and I left that meeting with lots of valuable advice.
It was a pleasure speaking with Luis, and he graciously went beyond our allotted time to think through some nuances of how to scale our Facebook Ads.
Luis is a great mentor, he had very good advice for me and he is very friendly and was very patient with the questions that I had for him. As a completely new Marketer he was ready to share the tools and insights that have helped him achieve the success he has found with the agency that he is operating. I will be scheduling more meetings with Luis.
Really appreciated my time with Luis. It's been a while since I've run campaigns and I was feeling pretty rusty. Luis was extremely thorough and patient during our call. He gave me a ton of advice, feedback, and suggestions that I implemented immediately after our call. Super helpful!
Fantastic help with getting up to speed with paid advertising
My call with Luis was super helpful. He took the time to go over my Google ads account with me and point out things I can improve. Luis answered all my questions patently and I gave me the feeling that I can ask anything (no question is "too basic"), He gave me tons of useful advice and ideas how I can improve my conversion rate. Definitely recommend a session with Luis to everyone who needs some help improving their PPC!
I should thank growth mentor team for providing such a great mentor for free. If you are just getting started with MVP in your hand Luis is the one you must be talking to. GENIUS. You name it He got it.
Luis was very friendly, and although I had a lot more questions for the session. We got into a certain topic of Facebook advertising and dug deep. Really knowledgable of his domain, and within minutes I have taken some valuable next steps, which I have already started implementing. Thank you for your time Luis, I hope we can catch up, once I get the platform in a more stable position.
Great conversation with Luis! Very calm, patient, and friendly. Provided some critical bits of guidance about PPC strategies, will be sure to implement immediately!
Luis is really knowledgable and I walked away with tons of learnings and actionable suggestions.
Thank you Luis for your time ! You gave me advices very relevant and tangible about ads campaign : I put them into practice just after our session. Can't wait to talk about the results.
My session with Luis was fantastic. He shared very useful insights about how to successfully transition to consultancy and provided me actionable advice.
Luis is not only an incredibly talented growth hacker but also a great guy to work with! I was truly impressed but his PPC knowledge and his seemingly endless arsenal of strategies to optimize Facebook ads. Another thing that called my attention was the fact that Luis is a true giver ,always willing to contribute and going the extra mile to educate and help his clients. 👏
Luis gave great advice for me based on his experience. He cleared up a few doubts that I had and suggested a few tools and strategies. Thanks!
Luis helped me get started with Facebook Ads and told me all sorts of good tips and tricks that work specifically for B2B SaaS. I was bit overwhelmed by all the possibilities that Facebook Ads offer, but he really managed to give me a solid direction and told me what strategy I should start with. Perfect practical mentoring.
Luis is a great guy with lots of PPC experience. We had a very productive session and I hope to book another session with him once I implement all of the tactics he suggested. Highly recommend Luis if you're in SaaS.
Luis gave me great advice on podcasting and marketing. If you are looking to grow your podcast, monetize it or just get more viewers, he's definitely person to reach out to. Thanks Luis
Luis is an awesome mentor and up the top when it comes to Facebook and Instagram ads. I had a few settings I needed to tweak and we jammed on some copy angles too which helped when launching the campaign. Would HIGHLY recommend for Facebook ads and paid media strategies.
Great session with Luis. He helped me answer some tactical questions about LinkedIn ads as well as share some key tips to help me keep my CPC as low as possible. Awesome call, thanks Luis.
Fantastic chat with Luis! Super smart guy. Great holistic marketing experience. Highly recommend a chat!
Great chat with Luis, really enjoyed our conversation. Left the call with a clear idea of how to kick start Facebook campaigns within the particular context of my new role. Couldn't have asked for more.
Talked with Luis about managing a larger ($50K+) google ads campaign. He was so helpful! He talked about what process he does at his agency and provided useful information post-session as well. I will definitely reach out to him again for another meeting once I start implementing some of the frameworks he mentioned.
Luis was super awesome! We went through multiple topics, varying from how he launched 2 products oh Product Hunt and ended in the first 5 to talking about PPC best strategies practices. He gave me some good starting points in restructuring the Google Ads account and some good tips for LinkedIn. I definitely recommend him for PPC strategies and tips and actionable steps to take.
Luis was a star! He guided me through how to set up my Facebook ads. What I liked about working with Luis was that he actually showed me how to set everything up and, in the process, stopped me from making several rookie mistakes. If you book a session with Luis, you won't be disappointed.
Thank you Luis for your help reviewing my ads! Great listener to help me make sense of many moving parts.
thanks Luis. great helpfull tips to move my agency forward.
Really great chat. He is very knowledgable about Facebook ads and we looked at my numbers together.
Luis was a pleasure to talk to and opened my eyes to many different routes of advertising that I had not previously considered. Very knowledgable and friendly. A tremendous resource for your advertising needs!
Great chat, great tips! Thank you Luis!
Thanks a bunch, Luis! Really appreciate the knowledge and the direction you provided with my Google campaigns. I received lots of actionable insights for strategy and how to fix my Youtube and Display campaigns to help me feed people to my well performing search campaigns. Will book again!
My session with Luis was an incredible one. His advice is actionable and upgraded the way I do core setup for my google search campaigns. His experience and skills in paid media are very apparent. I really appreciated this session, and I know I will be booking more. 10/10!
Luis is smart, attentive and deeply experienced in SMM. He's one of the few that has mastered both LinkedIn and FB ads and really understanding B2B growth engineering with a data-driven approach. I suggest anyone looking for SMM feedback to connect with Luis.
Luis shared actionable tips from his own experience about launching on Product Hunt. He also broadened out my thinking about the application of Product Hunt. He clearly has a sharp intuition for gaining initial traction for startups/apps.
Luis is the man! He looked at what I was doing from a high strategic level as well as the Nuts and Bolts of conversion tracking. He was super responsive prior to our call and came super prepared and profession to our video call, which we were able to screen share and see what I was working on in real-time.
Great session with Luis! He was very helpful and give me great tips to implement in Linkedin and Youtube PPC campaigns from his experience with SaaS! Thanks for your great advice!
Luis helped me a lot, he is super professional with deep knowledge. Thank you for your help.