Helping Mid & Late-Stage SaaS Companies Scale With Paid Ads.🚀
Thanks to Luis' advice, we were able to decrease our cost per conversion by 3x. His advice is super actionable — you always leave the call with at least 3-5 tweaks to implement right away! Plus, he walks you through his thought process, so you always know the "why" behind every change you make.
Luis is fantastic! He helped me make sense of the ppc campaigns I am currently running, and he inspired me to ask more targeted questions of my PPC consultant. He also helped set my expectations for campaign performance. Thank you, Luis!
I had the pleasure of working with Luis Camacho on a PPC and advertising strategy project for my healthcare business. His knowledge and guidance were instrumental in achieving our goals. I highly recommend him to anyone looking for a skilled and experienced consultant.
Hello, my name is Luis Camacho and I am the founder of Fantom (www.fantomagency.io) and GetAds (www.getads.co).⚡️ Fantom is a digital advertising agency that focuses on helping mid-to-late-stage SaaS (software as a service) companies scale through paid advertising channels such as Google, Facebook, and LinkedIn. GetAds is a premier ad creative service that delivers frictionless, ad creatives from a professional team that understands advertising. We helped one of our clients launch and generate over $400K in less than 4 months with a 12-month runway... This is done using a four-stage framework we created which allows clients to increase MRR & ARR. In order to accomplish that, we first identify areas of opportunity and execute a massive number of tests to understand the type of advertising that will resonate best with the client’s target audience while making sure that advertising is contextual and valuable. Fantom focuses entirely on paid advertising, I guess you could say that’s the bread and butter, it’s what I’m great at but it’s also what I’m most passionate about. Why should you trust me? 1. I've worked with many SaaS companies + interviewed a ton of (former podcast SaaS AdLab) them, therefore learning more every day 2. Experienced with many other industries & business models (before I started Fantôm at other agencies) 3. Helped a client get 100+ sign-ups just 7 days after launching their campaigns (not a large budget) 4. Familiar with many different verticals 5. Deep interest in consumer behavior and psychology - which is applied to all our advertising 6. Unearthly passionate about what I do and seeing others succeed 7. I pay for mentors and continuously stay up-to-date on the latest 8. Many more...
While I work on our companies, building our team is one of the most important aspects of successfully scaling all of our efforts. This piece of the puzzle is paramount to your success. While not an expert, I feel I've had my fair share of team building that I may have some level of insight to share with other individuals that are in need of support.
Part of being a paid advertising expert means that you must also have quality funnels and landing pages to be sending traffic to, otherwise, it's a waste. Hence, I've analyzed dozens of landing pages and funnels and ran countless experiments to improve the conversion rates at different parts of the funnel - whether that is top of funnel or bottom of the funnel. Ready to increase conversion rates?
What if I told you that you have access to everything that's needed to succeed? Would you believe me? Let's chat and I can coach you on how to think in order to grow successfully. There are so many opportunities, opinions, and options. Sometimes all that's needed is to step back and think things thoroughly with someone that "gets it" and can enlighten you with a different point of view.
Have worked on hundreds of accounts for companies of varied sizes. Experienced in multiple ad platforms but have spent the most on Google (Search, Display, YouTube), Facebook/Instagram, and LinkedIn. Love testing to quickly drive key learnings and then invest in additional campaigns to scale up what's generating exquisite results. Serious about driving results? Let's chat.
I have managed Google Ads with monthly budgets of over $70K and scaled it for many successful SaaS clients. Search is one of your most important customer acquisition channels as it means a high level of intent and I can help you scale it efficiently with a positive ROI.
Running successful Facebook ads for SaaS seems tricky, but why do the big companies make it seem like such an easy feat? The thing is they know what they're doing (it's not just a matter ad spend size). I've worked with many SaaS companies and have seen success on Facebook time and time again. Facebook is a place for B2B, you're marketing to people, always, not companies.
LinkedIn is great when trying to reach very specific roles. Typically this is the route I go when a client is in a very niche category or has a longer sales cycle. Helps target very granular, professional audiences.
With YouTube we've helped SaaS companies use highly granular targeting options to ensure our client’s specific message was delivered to a relevant audience within budget. For this, it's important to have a video that explains well what your SaaS company provides as a solution.
Our agency (Fantom -- https://fantomagency.io/) has worked with both B2B and B2C/DTC companies for a long period of time, across various industries and have had success through paid social advertising.
Our agency (Fantom -- https://fantomagency.io/) has worked with both B2B and B2C/DTC companies for a long period of time, across various industries and have had success through PPC advertising.
Our company (GetAds -- https://getads.co/) has worked with both B2B and B2C/DTC companies for a long period of time, across various industries and have created a massive amount of ad creatives, both static and motion/video for companies of all sizes.
Our agency (Fantom -- https://fantomagency.io/) has worked with both B2B Tech/SaaS since our inception. We have a strong understanding of the SaaS sales cycles which has enabled us to drive successful advertising campaigns, both on search engine ads as well as paid social across various ad networks/platforms.
• Develop high-growth strategies for SaaS companies • Substantiate ROI & sustainable growth • Frame high converting sales funnels • Enabling SaaS companies to become market leaders while increasing MRR/ARR • Increasing SaaS subscription volume
GetAds is a premiere ad creative service that delivers frictionless, image & video ad creatives from a professional team that understands advertising.
• Optimize campaign performance against established KPIs • Track, measure and report online marketing performance • Evaluate and recommend new online marketing opportunities • Collaborate with clients and internal teams on a regular basis • Manage budgets and bids for specific clients on multiple platforms including Google AdWords, Bing Ads, and Facebook Ads • Provide constructive feedback regarding landing page performance / conversion rate optimization • Work with clients and internal stakeholders to implement new campaigns and strategies • Assist the Paid Media Manager and Director of Marketing with new builds, sales opportunities and ongoing client management • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Research, build, manage, and optimize PPC/AdWords campaigns for clients • Use Google Data Studio to create visually appealing reports for external and internal use • Use Google Tag Manager to inject tags into client websites to efficiently track performance and debug • Create weekly & monthly performance reports • Analyzing data from applicable platforms to discover trends & areas for improvement • Analyzing keyword bids, day parting, device, & location targeting in AdWords to make recommendations • Developing ad copy for Text Ad campaigns, as well as Ad Extensions for AdWords • Adding negative keywords to reduce irrelevant traffic • Staying current on best practices and updates to Paid Search Advertising • Testing & optimizing PPC campaigns on AdWords & Facebook platforms • Landing page optimization
• Initiative and Creativity • Negotiate prices with Global manufacturers and suppliers • Sales Experience • Customer Service • Social Media Marketing • Adobe Photoshop Experience • Experience with Facebook Pages • Facebook/Twitter Ads and Ad Campaigns • Instagram Marketing Tactics and Strategy • Google Analytics • Google AdWords • Mailchimp Experience • PR • Magazine Interviews/Publications (Online) • Order Fulfillment • Product Procurement • Influencer Reach Out and Marketing