Ludvig Alm

Proven track record of transforming multiple startups into well-recognized brands in their niche. With a keen understanding of market dynamics and consumer behavior, I have successfully guided businesses through their growth phases, enhancing visibility and establishing strong brand identities that resonate with target audiences. Champion of diligent structure that produces iterable results and innovative, high-impact strategies that push the playbooks forward. I excel in developing frameworks that allow for continuous improvement and scalability. By leveraging data analytics and feedback loops, I create adaptive marketing strategies that not only drive immediate results but also foster long-term growth. My commitment to innovation ensures that I stay ahead of industry trends, consistently delivering strategies that challenge the status quo and yield remarkable outcomes.

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  Building a team

  I've built teams across loads of different business contexts and can help with identifying your gaps, building job specs and screening candidates. Can also help with coaching + intros to talent across London if need be.

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  Career guidance

  I'd love to help you with career guidance. Having had a lot of back and forth in my own career, I've seen a lot of the good and the bad side of growth - especially when it comes to dealing with being in a very exposed position in a small business.

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  Conversion rate optimisation

  I can help you build a systematic approach to CRO that delivers tangible results for e-commerce brands, focusing on what's beyond the actual storefront and delivering an optimisation framework that takes into account user learnings from across the business.

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  Email marketing

  I've previously run and executed complex CRM and retention strategies for both app and e-commerce brands. Built revenue-salvaging winback flows and driven user retention across multiple industries.

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  Go to market strategy

  Executed several cold launch, 0-100 journeys, taking companies from pre-revenue to tracking at 1 million ARR, building teams and structures from the ground-up.

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  Growth marketing

  Years of experience in executing growth initiatives online and offline both in full-time and contracting positions - as well as consultancy work. Champion of iterative processes that produce measurable results and learnings.

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  Google Ads

  9 years of experience

  Deep experience in creating, optimising, and scaling Google Ads campaigns across Pmax, Shopping and classic Search to achieve measurable growth and boost acquisition.

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  Facebook

  10 years of experience

  8 years experience in Meta Ads - focused on deploying iterative creative loops, refining assets based on data insights with strong underlying frameworks to supercharge acqusition.

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  Google Data Studio

  9 years of experience

  Creates dashboards for e-commerce, marketing, and web KPIs, transforming complex data into clear, actionable insights that has driven key decisions for businesses.

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  Fashion

  Deep experience in luxury goods and fashion marketing + start ups. Leading teams of 3-5 through systemised, sustainable growth and test+learn frameworks.

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  Fast-Moving Consumer Goods

  7 years experience in leading growth initiatives across UK e-commerce startups, overseeing £20 million in revenue growth - creating high performing teams and growth squads along the way.

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  App Marketing

  Years of experience building acquisition/user feedback loops on apps to drive retention and revenue growth across several industries including music, fashion.

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  Artificial Intelligence

  Champion of integrating AI into processes to improve execution speed and time to learnings. Experience setting up and executing automated processes that drive measurable impact.