CEO & Founder at Diluu
I'm Lucia, an entrepreneur driven by a passion for creating and leading impactful projects. My journey began while studying Law and Economics at university, where I sold my first company, an English language training service for businesses. This early success propelled me to move to London in search of new opportunities. In 2019, I founded HeySpanish, a B2B service company. The onset of the pandemic forced us to pivot and radically transform our business model to B2C. Today, Diluu (formerly HeySpanish) is dedicated to helping thousands of families worldwide through live online and interactive lessons. Our platform allows children from Spanish and French speaking families living abroad to make friends from all over the world while improving their language skills. We are currently developing an AI-powered platform to further enhance the learning experience. Taking Diluu from zero to one involved identifying and optimising on the first growth channels. By meticulously tracking our P&L, we managed to grow using targeted paid ads and various tools. This growth trajectory also led us into the realm of fundraising. Our recent investment round saw our first investor emerge from within our client base, a testament to the value and impact of our service. Looking ahead, we plan to expand our offerings to include the most important languages for expats, continually innovating to help more families maintain their cultural and linguistic roots. Our journey is driven by the vision of creating a global community where language and culture connect and thrive.
With experience in securing angel investments and working at a VC, I can help startups navigate the fundraising process. I provide guidance on creating compelling pitches, identifying potential investors, and developing a solid business plan. My insights into investor expectations and strategic networking can enhance your fundraising efforts, ensuring you attract the right funding to drive growth and achieve your business objectives.
I can guide startups in bootstrapping by leveraging cost-effective strategies to maximize resources and achieve growth. By prioritizing essential activities and minimizing unnecessary expenses, I help create a lean and efficient business model. Through strategic planning, creative problem-solving, and leveraging available tools and networks, I enable startups to build a solid foundation, gain traction, and scale sustainably without relying heavily on external funding.
I can help startups enhance their customer success processes by implementing data-driven strategies to monitor and improve customer satisfaction. By analysing customer feedback and behaviour, we can identify pain points and opportunities for improvement. I can help you design and execute personalised onboarding, support, and retention programs to ensure a seamless customer experience.
I can help startups with their go-to-market strategy by leveraging my B2C marketing and business development experience. Through thorough market research and competitor analysis, I identify key opportunities and target customer segments. I design tailored marketing campaigns and sales strategies to build brand awareness and drive customer acquisition. Additionally, I provide insights on optimizing product positioning and pricing to ensure a successful market entry and sustainable growth.
I can help you master growth marketing by identifying effective channels, leveraging targeted paid ads, and utilising growth tools. I specialise in crafting strategies for customer acquisition and retention, maximising marketing ROI, and scaling your business efficiently.
I can help with idea validation by leveraging data-driven approaches to assess market demand and feasibility. Through comprehensive research, competitor analysis, and user feedback, I can identify potential challenges and opportunities.
I have extensive experience in optimizing operations by automating processes, creating efficient systems, and basing all decisions on metrics. My approach involves streamlining workflows, implementing scalable solutions, and continuously analyzing performance data to drive improvements. This ensures operational efficiency, cost savings, and informed decision-making, ultimately enhancing overall business performance.
Having worked remotely since 2020 and now managing a team of over 30 people, I can help startups implement efficient remote work strategies. I provide guidance on tools and practices for effective communication, collaboration, and productivity. By establishing clear workflows and leveraging remote work technologies, I ensure seamless operations, team cohesion, and high performance, enabling startups to thrive in a remote work environment.
I can help startups develop an effective SEO strategy by conducting comprehensive keyword research, optimising website content and structure, and analysing competitors. By aligning with search engine algorithms and best practices, I ensure improved search engine rankings and increased organic traffic. Additionally, I monitor performance and make data-driven adjustments, enhancing online visibility and driving sustainable growth.
I have leveraged Facebook to run highly targeted ad campaigns, utilizing its robust targeting features to reach specific demographics and customer segments. By creating compelling ad content and strategically managing budgets, I was able to optimize ad performance, increase engagement, and drive conversions. My approach included continuous A/B testing and analysis to refine and improve campaign effectiveness, ensuring maximum return on investment.
I have used Google Data Studio to create dynamic and visually appealing dashboards that consolidate data from various sources. This tool enabled me to transform raw data into insightful reports, facilitating better decision-making. By customizing these reports to highlight key performance indicators and trends, I provided stakeholders with clear and actionable insights, ultimately driving strategic business improvements.
I have utilized Google Tag Manager to streamline the process of adding and managing marketing and analytics tags on my website. By implementing GTM, I was able to efficiently track user behavior, monitor campaign performance, and gain valuable insights without requiring constant code changes. This allowed for more agile marketing strategies and improved data accuracy, enhancing overall website performance and user experience.
We use Notion to document processes and create custom templates, which help us keep track of tasks and projects. This ensures that all team members are aligned, deadlines are met, and projects are executed efficiently.
Using SEMrush, I effectively managed my business's SEO by conducting comprehensive keyword research to identify high-impact opportunities. I optimized website content and structure to align with search engine algorithms and best practices. By analyzing competitors' strategies, I gained insights to stay ahead in the market. Additionally, I monitored website performance and made data-driven adjustments to improve search engine rankings, increase organic traffic, and enhance online visibility.
I can help startups leverage Zapier to automate workflows and integrate various apps and services seamlessly. By setting up automated processes, I enable startups to save time and reduce manual effort. My expertise in creating efficient Zapier workflows ensures that businesses can focus on core activities while maintaining smooth operations, improving productivity, and achieving scalable growth.
With extensive experience in B2C marketing strategies, particularly in the edtech sector, I can help you identify and prioritise the most effective marketing channels. Additionally, I excel in managing tech teams, overseeing operations, and driving growth through strategic initiatives focused on user engagement and retention.
With extensive experience in B2C marketing strategies, particularly for service-based companies, I can help you prioritize the most effective marketing channels and develop strategies focused on nurturing and retention.
With extensive experience in B2C marketing strategies, especially within the tutoring industry, I can help you identify and prioritize the most effective marketing channels. Additionally, I can develop strategies focused on student nurturing and retention to ensure sustained growth and success.
Our platform is a unique global hub where children can master any language. By integrating AI and gamification, we provide personalised and engaging online lessons that make learning natural and fun. Our data-driven approach ensures each child enjoys a high-quality, interactive education experience, fostering global friendships. We specialise in preserving linguistic and cultural roots through immersive, interactive online lessons for children.
As an Operations Associate at Fixter, I played a key role in streamlining and optimising daily operations. My responsibilities included coordinating logistics, managing supply chains, and improving operational processes to enhance efficiency. I worked closely with various departments to ensure seamless service delivery and supported the implementation of strategic initiatives to drive company growth. This company was then acquired by Renault.
B2B startup based in Madrid, I led the company in offering English lessons to corporate clients. I managed government funds to secure financing that covered the cost of training programs. My role involved strategic planning, business development, and overseeing operations to ensure high-quality service delivery. Additionally, I built and nurtured relationships with clients and stakeholders, driving the company's growth and establishing it as a trusted partner in corporate language training. I bought this business in 2016, increased its profit margin by a 40% by optimising processes, grew its client based and then I sold it to a competitor in June 2018.
GOODsoil VC is an early stage venture capital firm. We partnered with founders seeking to invent new market categories and transform large, existing industries. I worked directly with the senior partners on all aspects of the business.
Collecting, analysing, and interpreting large datasets to provide actionable insights for business decision-making. I developed and maintained data models, dashboards, and reports to track key performance indicators (KPIs). Additionally, I collaborated with cross-functional teams to identify trends, optimise processes, and support strategic initiatives, ensuring data-driven solutions aligned with the company's goals.
We started at a co-working space with only one employee and grew to have twelve employees in Madrid and Barcelona and our own office. I worked actively in the successive increases in the client-base communicating with Human Resources staff from companies such as Ashurst LLP, Linklaters and Hello Magazine and I aided the director of the company at all times optimising the growth of the company and ensuring the effectiveness of procedures.