Louise Ralston

I've led successful funding rounds for start-ups, running the funding applications and creating all the financial projections and business documentation myself. I have also coach other founders on funding, including how to apply, where to apply and what sources are available in different locations.

I've been mentoring people on career growth, career switching and other career topics for many years. I was lucky to coach and guide many great leaders whilst leading teams at Amazon (within my teams and others). I've also coached individuals since being self-employed, helping people to crystalize their goals, sharpen their mindset and build a plan to achieve what they want. If you'd like to talk with me on how your career is developing, I'd love to be a part of the journey.

I worked for over 10years in go-to-market at Amazon, and subsequently in start-ups. I have written strategies, carried out tactics and got into the details for complex product launches. I was lucky to lead the launch of various hardware in Europe, including the original Kindle device, Amazon own brand tablets, FireTV and Echo/Alexa products.

I've had the pleasure to work with founders and dreamers on Idea validation and it's an area I simply love. I've done this with colleagues, clients as well as friends and family. Facilitating the ability to think like a customer, investor or employee of potential future organisations is something I enjoy and have a history of succeeding in. If you have an idea you'd like my unbiased feedback on, please set up a call with me.

I have designed pricing strategies for hardware and software products. I have led discussions to approve controversial pricing approaches to new product launches. I have carried out research and gathered data to support pricing approaches. I have managed pricing and promotions to meet a profit target for categories of products, such as smart home products, smart security and robotics.

Product marketing is in my blood. I can't help analyse the details of a product when I see it in the market - the approach to the target audience, the positioning, messaging, channels. All to often products seem to follow a formula rather than take an approach right for the target audience. If you have a product marketing strategy you'd like to get feedback on, let's chat. Alternatively if you're struggling to define what your strategy or tactics should be, I'd love to help.

I have been a mentor for over 10 years. I have mentored within a workplace setting and in my personal time. I have had several mentees refer me to their networks due to my ability to listen, break down issues and help mentees move forward. Outside of working with start-ups, I mentor professionals who are looking to up-scale their careers or develop new skills. I have heard a lot of frustration and am happy to help with yours.

Miro can do so many things. I've been a user for several years and still learn about it regularly. As well as using myself, I also work with students who are training to be digital specialists on how to integrate Miro into the agile and scrum project management approaches.

I have created and managed CRM databases for start-ups in Hubspot. I have built automated flows, managed workflows, contacts and designed standardisation as customer bases grew. I have coached students learning digital marketing and project management on Hubspot.

I have used MailChimp in mailings to customers, B2B and B2C. I have automated emails and user journeys. I have coached students learning Digital Marketing on using Mailchimp.

I have worked for several years in WordPress. I have created websites in WordPress and taken over management of existing websites including multiple languages and complex transactional experiences. I can create new user journeys and experiences, and use various add-ons. I have coached students learning digital marketing on how to build a website in Wordpress from scratch.