Lorena Martínez

I'm a CRO fan. If you're not testing, you're leaving money on the table. I'd love to help you generate ideas for converting your traffic to leads and show you how much you can learn from it.

I can assist in improving your lifecycle strategy through email. I can help you use Email Marketing to effectively move your users down the funnel and define the triggers to create automated workflows.

I can help you define which data to monitor and analyze based on your stage to avoid overwhelm and data paralysis. This will inform the success of your marketing strategy and identify levers for growth. I can also assist you in defining metrics, such as what onboarding means for your business, what constitutes a lead, etc.

Happy to help you develop launch plans for new features and product announcements, both in beta and finished stages. I can also help you create pre-product launches to test and shape your value proposition, ensuring your product attracts and engages a customer base before full development.

This is where I have the most experience. Happy to discuss all aspects of Product Marketing and how to effectively position products and features in the market.

By far my favorite topic. I specialize in designing user research methodologies to understand where your product fits in the market and what unique value makes you stand out. I also focus on how to put those insights to practical use.

I've been a solo marketer and I know how stressful and lonely it can be. That's why I offer to be your accountability partner. I'm happy to support you, either by offering solutions or simply listening and acknowledging. Frustration needs to be put into words to move forward from it.

I use Figma for multiple purposes: to collaborate with design teams, illustrate ideas, create visuals for social media and blog posts, collaborate with my team, and work asynchronously, among other tasks.

I've used Wynter for copy-testing, landing page testing, messaging development, target customer surveys, and preference tests. It's the perfect tool for when you don't have enough traffic coming to your site and want to quickly put your messaging in front of your target audience.

I've used Hubspot as my primary Marketing Automation platform. While my knowledge is high-level, I have a decent understanding of its overall functionality and how it fits into a wider tech stack and operations strategy.

Notion is the tool I use the most. I track all my work with it and manage everything from training documentation to entire strategies. It's particularly useful to facilitate async communication with my team.