Liubov Vladimirova

Chief product officer with 12 years of experience in building and managing B2C and B2B products in telecom, e-commerce, banking, healthtech, real estate, government entities, including companies with broad offline presence. Started products from scratch, leaded complex cross-domain transformational projects for architecture with a lot of legacy. Shaped product portfolio for multi-million audience, elaborated and pitched product strategy. Managed distributed mixed (inhouse + outsource) teams of 300 employees (15 direct reporters) with a budget of more than $10M in turbulent years, implemented unit economy, take data- and research-based decisions. I occasionally advise founders and product teams on product strategy and scaling (fractional CPO or personal consulting format). Key achievements include: - Leading product transformation of the domain with 3M DAU, including new products shaping, creating CJs, product P&L calculation - Developing new cart and checkout (app + web) that increased CR next step by +35% - Launching promo personalization engine which lead to 10B rub GMV uplift - Leading part of major web replatforming project (Oracle ATG -> microservice architecture) including cart, checkout, credits, payment and delivery methods - Developing a promo mechanic which brought 30% of the company’s online GMV - Managing redesign of website and mobile app for DomRF Bank (bank with focus on mortgage and construction loans)