Lisa Kennelly

I've grown marketing teams from 1 to double-digits - a few times now. Knowing which role to hire for is key, especially when budgets are limited and you can't afford to waste time on the wrong role (or wrong person). I can help look at your roadmap and figure out who to hire when, and why.

I have a background in journalism and writing, so it's not surprising that content has always been at the core of my approach to marketing. Being able to write effectively to reach your target audience is a huge asset in a competitive space. I'd love to talk about how content marketing can fit into your marketing strategy, as well as how to scale it.

Former professional journalist and copy editor here - so I've gotten my hands dirty writing product and ad copy at every company I've ever worked for. Words matter, a lot! I have a particular interest in how copywriting reflects a company's brand voice and tone, and how to scale copywriting within a company.

Knowing who your product is for should be the easiest question to answer - yet almost every company or founder I've talked to has a hard time answering it. I can work with you to define your key early audience, how best to reach them, and how to get from MVP to minimum marketable product.

I've been part of several scale up journeys, where finding and tapping new channels for growth was critical for the company's ongoing existence. Where are the growth opportunities for your business, and how do you evaluate them? How do you build growth into the product - and into your company's DNA? Let's figure it out.

Do you ever feel like your product and marketing teams are not speaking the same language - to the detriment of your growth, let alone your customer experience? I use Jobs to be Done methodology to make sure you know what your customers are "hiring" you to do and how you can communicate that effectively wherever you market your products.

I worked in-house at a PR agency for several years and have always owned PR responsibilities within my marketing teams. PR can be a huge asset - or a colossal waste of time. When do you need an agency, and how do you find a good one? What's the point of PR for your stage of company, anyway? I'd love to talk about it.

User research is such a secret weapon for successful companies! Whether you want to run qualitative or quantitative research, through polls, surveys, interviews, or beta testers, I can help you come up with a sound approach to validate your hypotheses and make sure your product resonates with your target customer.

Sometimes it helps to bang your head against a different door for a change. You're welcome to contact me to talk through a challenge or just get a sympathetic ear.

I use Amplitude on a daily basis to understand user behavior, analyze cohorts, and review the impact of various product and marketing initiatives. Happy to discuss how we use it at my current company as well as its limitations.

Trello is my go-to for project management in marketing teams, especially for establishing clear processes in content development and building in approvals and editing into the system. It's also easy to scale and provides clear task ownership.