Lior Vexler

I've been a digital marketer for more than a decade. I’m a founder of a native advertising SaaS platform and have strong passion for growth hacking. For the past few years, I’ve been helping startups to figure out the golden path for extensive growth. Ex. Product director at ironSource and SoDA. My area of expertise are: - Product management - Marketing Strategy - Growth hacking (finding new channels and tactics) - User Acquisition - PPC - Native advertising - Content marketing - Email marketing - Marketing tools integration - Analytics & Data

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  Email marketing

  Email marketing is an expertise which I've learned in the last 2 years out of a real pain. To get successful email marketing execution is quite complex when considering all the moving parts from the creatives to the technical.

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  Growth marketing

  My passion is to find new, unique and creative ways to grow. This requires to deeply understand what drives people to take action and never stop exploring new opportunities for growth in any part of the customer journey. When it's done right it can be highly rewarding.

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  PPC strategies

  PPC is one of my passions. My approach is figure out the media buy channel algorithm by using scientific and creative strategy while using the most advanced tools (some which I've developed myself ) for creatives, budget and biding .

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  Product management

  I've 10+ years experience in product. As a product director in ironSource I've developed a sophisticated tools for media buying which generated 8 digits yearly. My biggest takeaways are that good product manager should always go with business first approach and understand the real need for any feature.

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  Google Analytics

  14 years of experience

  I've been using Google Analytics extensively, I know my way around from creating reports, UTM's and using it for attribution. I also created a GA API integration for my marketing startup which provide me 360° view of the cost and the revenue.

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  Trello

  11 years of experience

  I'm an heavy user of Trello for my business and also for personal needs. I've created Kanban flows for developers, a light CRM boards and a general project management for our team.

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  Zapier

  10 years of experience

  I'm using Zappier to automate redundant tasks and also getting notification in our sales funnels to my most used communication channels. I've done mostly integration without code (if code is needed I usually build it myself) but recently been developing our entire flow using Zappier including code.

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  Affiliate Marketing

  Affiliate Marketing is a performance-based marketing strategy that involves a business rewarding one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. It's a relationship between three main parties