Lindsey Paholski

I've grown marketing teams as well as restructured. I rebuilt a marketing team with 5 new direct reports. If you are trying to figure out how to hire great people, when it makes sense to hire and what for, I can help.

I empower individuals to navigate their careers with clarity and confidence. Through personalized coaching and strategic guidance, I help them unlock their full potential and achieve their professional goals. I've mentored just shy of 500 professionals and look forward to engaging with more!

Expert in content marketing, from strategy and planning to distribution. Also skilled in data analysis and measurement, to track the effectiveness of content and optimize campaigns for maximum results.

I used Google Optimize to run a series of A/B tests on the website's landing pages. I tested different variations of the page's headline, copy, and call to action. I also tested different placements for the lead capture form. The results of the A/B tests were very positive. The conversion rate for the new landing pages was 6.9%, which is a 200% increase over the original conversion rate.

Introduced MailChimp into the toolkit to focus on driving more efficiencies with marketing budget effecting items such as Send Time Optimization which increased our conversion rate by 3.9%. Oversaw the implementation of Mailchimp A/B testing, dynamic content, tags and segmentation, behavioral targeting, predicted demographics to more strategically remarket to past customers, creating LTV.

Reported monthly to executive board on 2.5M digital & brand marketing spend driving customer acquisition/retention through SEO, SEM, PPC, web, email, social, video & influencer management.

Feeling like a fraud despite your wins? My imposter syndrome coaching equips you with powerful tools to silence those inner saboteurs. You'll gain self-awareness, celebrate your accomplishments, and step into your authentic career power.

Consulted on new tactics for SEO development, driving department media placements up 210%. This is where I started my career at in an agency out of Indianapolis. I also worked for Neil Patel Digital that focused on driving link building strategies and feel very comfortable speaking to this topic.

As a mindset coach, I help clients identify and challenge their limiting beliefs, so they can achieve their goals and live their best lives. I've coached over 300 individuals 1-on-1 while maintaining a 5/5 average rating based on 105 reviews. I'm currently working on a neuroscience program at Harvard to continue to develop my coaching skillset in this area.

I am an expert in developing & executing PPC strategies that achieve measurable results. I have a proven track record of increasing website traffic, generating leads, and driving sales through campaigns. I developed an ad campaign that drove 350 leads converting to 21 houses sold. Reduced ad costs by eliminating under-performing campaigns, suppressing unnecessary ad spend, and reducing annual cost per conversion by $17/lead & saved $150,000 while optimized marketing spend to drive conversions.

I developed a strategic quarterly content calendar that focused on high-quality, informative content that was relevant to the target audience. I also optimized the website for search engines by using relevant keywords and phrases throughout the content. I saw a 125% increase in organic web traffic. Also, I provided recommendations that increased web traffic 210% and sales MOM for a B2B SaaS start-up. Lastly, I managed 118 media relationships to drive earned media deliverables at another agency.

Built local home insulation company’s strategic marketing plan for branding, website, advertising, content and social media presence. In addition, collaborated with a Non-Profit to develop social media plan to raise $101,802 for children impacted by homelessness and housing instability.

I’ve selected the technology and systems and built the processes that are needed to continue to grow. Whether you are looking for a comprehensive marketing platform that includes tools for website building, content management, email marketing, social media marketing, and lead generation like Hubspot or a SEO tool that helps businesses improve their website's ranking in search engine results pages like Semrush I can help.

I am passionate about helping people find solutions to their problems. I believe that everyone has the potential to overcome their challenges, and I am committed to helping you achieve your goals. I am able to create a safe and supportive environment where people feel comfortable venting their frustrations. I will listen actively and ask clarifying questions to understand the root of the problem. I offer objective & unbiased advice and will brainstorm solutions to help develop a plan of action.

I am skilled in all aspects of Google Ads, from keyword research and ad copy writing to campaign optimization and reporting. I've been building campaigns or managing teammates regarding Google Ads since 2015. Saved $150,000 while optimized marketing spend to drive conversions.

Reduced ad costs by eliminating under-performing campaigns, suppressing unnecessary ad spend, and reducing annual cost per conversion by $17/lead. I did this by adding Bing as a separate channel to test outside of Google Ads.

Buffer is so easy to use. Whether you are post scheduling, collaborating, or using the analytics. It's a great place for a small company to start to try and build out a social presence. I use it myself and have used it for clients in the past.

Took a portfolio of 13 trusted partners and industry leaders to 11 and created a templated strategy for interaction and tracking partner value via Dropbox systems.

I've run advertising as well as organic strategies as well as managed team members running the platform. Facebook audiences are powerful if targeted correctly. The creative is critical to success as well as the analytics which I see a lot of people underutilizing. I see social audiences as a huge growth strategy vs. companies dumping it all into search. I've created, monitored, tracked, and iterated digital media strategy leading to 147% increase in social engagement.

I've used HotJar to drive Conversation Rate strategy decisions. Eventually leading to increased web lead conversion rates from 2.6% to 6.9% utilizing Google Optimize.

HubSpot is a great tool for businesses of all sizes to improve their marketing, sales, and customer service. HubSpot offers a wide range of features that can help businesses attract new customers, convert leads into customers, and retain customers. I've implemented closed loop reporting—mapping the buyer journey to sales for a Midwest Manufacturer. I've also suggested and managed the transition from a fully custom coded website to Hubspot, increasing department efficiencies.

I've done a lot of audits for companies specifically for LinkedIn. Many companies see it as a b2b focused channel when I've seen it be successfully developed for b2c as well. I've also helped coaches drive their social media presence along with executives trying to grow their audience.

Oversaw the implementation of Mailchimp A/B testing, dynamic content, tags and segmentation, behavioral targeting, predicted demographics to more strategically remarket to past customers, creating LTV. Also, introduced MailChimp into the toolkit to focus on driving more efficiencies with marketing budget effecting items such as Send Time Optimization which increased our conversion rate by 3.9%.

Quora is a great tool for market research. I've done a couple qualitative studies regarding product research as well as market research on Quora. I've also used it personally to learn about specific topics of interest. It's underutilized in my opinion.

Love to use SEMRush to do keyword research outside of Keyword Planner. It's a great way to organize my research as well as keep tabs on specific items I want to track. Highly recommend adding this to the toolkit if you are getting into SEO or building SEO out for a company!

Love Wordpress if not working in Hubspot! Suggested and managed transition from a fully custom coded website to an agile CMS, Wordpress increasing department efficiency.

YouTube is a powerful platform for businesses to reach their target audience and I specifically love this strategy for building brand. By creating high-quality, engaging videos and optimizing them for search, I've helped businesses attract new customers and grow their brand. I've seen it drive more conversions for many brands. It's the unsung hero in my perspective!