At Typeform, my goal is simple: help businesses solve everyday jobs with next-gen forms & Make every interaction count! In the Paid Marketing team, I focus on: 1. Nail CPA and monthly conversion goals aligned with the Performance Marketing team’s growth targets. 2. Experiment constantly to optimize conversion funnels and increase the main KPI's 3. Optimize and monitor key metrics (CPA, CAC, LTV). 4. Create acquisition strategies for assigned use-cases based on KPIs and main business objectives 5. Analyze data on a regular basis, report and identify improvements. 6. Build, maintain, and scale our paid search campaigns across GoogleAds, YouTube & GDN. Among others

Liliana Ortiz
Demand Generation | Growth Marketing |Performance Marketing | PPC | SaaS Growth Expert | Online Acquisitions
Bio
Hey! Nice to e-meet you! -- Please note the income of my sessions will be donated to: https://www.fundacionelorigen.org/ to help children in Colombia access to education --- Thanks! I'm Lili Ortiz. I help marketing professionals, SaaS and entrepreneurs improve their Growth, Paid Media & Performance Marketing skills to make more profitable advertising campaigns. I am infinitely passionate about growth marketing, entrepreneurship, and data analysis. I strive to provide constant value to the companies & clients I collaborate with. My goal is to help them obtain the highest return on their paid media & digital marketing investments. I love travelling, and I also love learning about online businesses. I fulfilled my dream of discovering the world in 2015 when I visited more than 15 countries for 9 months. I also created my e-commerce business in 2014, called I love Trendy, (which I sold later). Do you want to know more about me and how I can help you exponentially boost your business through online advertising & growth marketing? Contact me and I'll be happy to help you! 8-)
Expertise
Marketing automation
Automation can be applied in many ways. From PPC to Email marketing or push notifications, I can help you automate your tasks/ workflows/ or PPC campaigns so you can have more time to focus on strategies that deliver high return.
Mindset coaching
I can help you to develop a laser focus on the kind of mindset that will enable you to understand and overcome your main objections, so to more effectively accomplish your goals and aspirations.
PPC strategies
Specialized in PPC for B2C & B2B business. I've created & delivered a large number of Paid Search strategies, helping customers and companies to increase sales and ROI while also lowering the cost per acquisition. Expert in: - Creating National and International PPC strategies - Planning and implementing PPC campaigns and strategies from scratch - Search, Display, YouTube Ads, Retargeting, Universal App Campaigns
Toolkit
Google Ads
11 years of experienceGoogle Ads allows you to have at your disposal the first positions of the page on Google to make your company or website known. This way you can obtain an incomparable competitive advantage. Google Ads campaigns are the most profitable in the advertising industry and you will only pay for the results obtained . It's a practically perfect system and I'm sure it with my 3 years of experience using Google ads I can help you set and optimize successfully all your paid search & display campaigns.
Bing
11 years of experienceI have used Bing since the last 3 years across different companies and verticals: (B2C, B2B, SaaS..) and I can say Google totally dominates the search and paid advertising channels, guess this is the sole reason why most of us often overlook Bing. However, Bing has a reach 33 Percent of U.S. Consumers, less competition and easy set up. If you are looking to take your ads to the next level with Bing, we should talk!
Google Analytics
13 years of experienceWith Google Analytics set up correctly, you can document insights and make data-driven decision to grow your business. I have been using Google Analytics for more than 4 years, so I can help you: Analyze Real Time Reports Analyze Audience Reports Analyze Acquisition Reports Analyze Behaviour Reports Deep Dive Into Data with Dimensions & Segments.... and many more things. Let's connect and see how can I help you using GA in favor of your business Track Marketing Campaigns with Campaign Tagging
Google Data Studio
10 years of experienceI have been using Google Data studio since 2017, and I can say Wow! - Hands up to Google for creating a free data visualization tool. There are a bunch of popular and advance BI tool available, however, Google data studio is gaining popularity at top speed. I can help you how to create custom & automated reports using Google Data Studio.
Hotjar
10 years of experienceWith Hotjar you can see how visitors are really using your website. I have been using this tool since 2017 so I can help you set up your Hotjar account and analyze recordings, heatmaps & collect user feedback to turn more visitors into customers.
Instapages
9 years of experienceInstapage allows you to build landing pages for your online marketing and promotion campaigns very easily. I can help you setup high-converting Landing Pages that will turn your prospects into subscribers and buyers. I can show you how to create the following: - Optin Pages (Squeeze Pages) - Sales Pages - Upsell and Downsell Pages - Webinar Pages - Thank You Pages
Semrush
10 years of experienceSEMrush is a best-paid SEO device that is useful for doing keyword research to contender investigation to site reviews. You can also use it to spy on your competitors paid strategies. Let's see together how you can differentiate from your competitors and what keywords you may potentially be missing and fix it.
Industries
B2B
I have a vast experience in B2B and B2C. Some of the companies I have worked and collaborated with below: Typeform Whisbi Carto Maze Billage Software Seqera Ding Fitness First and many more...
B2B
I have a vast experience in B2B and B2C. Some of the companies I have worked and collaborated with below: Typeform Whisbi Carto Maze Billage Software Seqera Ding Fitness First and many more...
B2B
I have a vast experience in B2B and B2C. Some of the companies I have worked and collaborated with below: Typeform Whisbi Carto Maze Billage Software Seqera Ding Fitness First and many more...
B2B
I have a vast experience in B2B and B2C. Some of the companies I have worked and collaborated with below: Typeform Whisbi Carto Maze Billage Software Seqera Ding Fitness First and many more...
B2B
I have a vast experience in B2B and B2C. Some of the companies I have worked and collaborated with below: Typeform Whisbi Carto Maze Billage Software Seqera Ding Fitness First and many more...
Experience
- SaaSB2BB2C
My goal at Lodgify SaaS was to grow lead & customer acquisition through different paid channels (Google Adwords (Google Ads), YouTube Ads, Facebook, Bing, Gartner, Linkedin). Accountable for growth targets and marketing budgets. Reporting to the COO weekly on all major metrics. My responsibilities included but were not limited to: 1. Leading the SEM Channel within the Marketing organization (managing different advertising platforms; Google Adwords, Bing Ads, Facebook, Linkedin, Gartner) 2. Create and implement strategies to enable Lodgify to meet acquisition targets across the SEM Channels 3. Creating, expanding & optimizing campaigns in multiple languages and regions (english, spanish, french, italian) 4. Creating lifecycles within Hubspot to make leads to move towards the end of the funnel 5. Combined the Inbound Methodology imparted by Hubspot + Performance Marketing (SEM, SMO) 6. Running tests using (Optimizely, Hotjar, Hubspot), collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI, ROAS, CPA, CPL, CAC in all paid search/ paid social campaigns Among others.
SaaSB2BI worked with the Online Marketing, Brand and New Product Development teams to provide them with answers and solutions to questions surrounding consumer behaviors, market trends, website improvements and marketing strategies. I reported directly to the Head of Online Operations and Customer Analytics Manager. I also worked on different projects reporting directly to the CEO.
E-CommerceB2CI created a Facebook community for Colombian women passionate about fashion and therefore, decided to start my own online store, selling clothes, shoes and accessories for women between 18 and 35 years. I was mainly focused on all the social media and marketing activities such as: -Content creation for Facebook community, twitter and Wordpress blog - Management of the CMS (Prestashop) - Paid Search Campaigns (Google) and email marketing - Facebook paid campaigns - Market Research within the Colombian territory with the aim to generate new sales and increase brand awareness.
E-CommerceB2C