Lex Hearth
Marketing Lead | Agency Owner | Creativity and Self-Starter Expert
Bio
I really believe there’s nothing more valuable than chatting to people who’ve actually done the thing you’re trying to do AND believe in you! I’ve built my career across agency, brand, and my own ventures—developing 360° campaigns at BBH, leading social and digital for Nike London, and now building platforms like DMD (Dance Music Digest) from the ground up. That mix means I’ve seen both sides: big, structured teams and figuring it out solo with no roadmap. I won’t pretend it’s been linear. Building things from scratch, trying to grow an audience, and balancing creative work with making things commercially viable—it’s a constant process of testing, failing, and refining. But that’s also where the most useful lessons come from. Things I can help with: 👉Content strategy and defining a clear point of view 👉Growing social platforms from zero 👉Building a brand while growing quickly 👉Developing campaigns that actually connect culturally 👉Turning ideas into tangible output 👉Cultural Marketing 👉Staying consistent and focused when you’re building something long-term 👉Professional Speaking & Personal Brand I’ve invested a lot in learning from others along the way, and it’s made a huge difference—so I see this as a chance to pass that on. If you’re building something, feeling stuck, or just want a clearer direction on your content or brand, I’d love to chat.
Expertise
Branding
I’ve built brands from both sides - agency and in-house, with special projects including re-writing the brand narrative for Reebok EU. Alongside this, I’ve created and grown my own platforms, DMD (Dance Music Digest) and The Side Quest, and worked with Startups and Small Business to give them the foundation for scale. I'd love to help you tap into whats unique in your product.
Content marketing
I’ve developed integrated 360° campaigns at the world's best creative agencies, and led social and digital channels for Nike, shaping content strategy and audience growth. Alongside, I’ve built and scaled my own platforms, DMD (Dance Music Digest) and The Side Quest, owning everything from strategy to creative and distribution. I’d love to share the frameworks and approaches I’ve developed with you.
Personal branding
Alongside working with brands, I've built my own as a speaker, DJ and Podcaster (Apple Top Ten Podcast). If you're looking to start developing your profile either as a founder or artist, I can help you define it and establish the marketing channel best suited to you.
Social media
I’ve led social and digital channels for Nike London, driving strategy, growth, and cultural relevance at scale. Alongside this, I’ve built and grown my own platforms, including DMD (Dance Music Digest), Lex Hearth, from zero—testing formats, building audiences, and refining what works. I'm also integrated with Substack and host writer meet-ups. I’d love to share the approaches I use to grow and sustain social platforms.