Leonardas Gujis
Leading Growth | Apps @ Google
Bio
I'm excited to have had both Start-up building & Scale-up consulting experience over the last 10 years building EdTech, Fintech companies in Kenya, Bangladesh, Denmark and having joined specialized Google Growth team consulting Scale-ups in growth based out of New York City. I have adopted 360 view of growth - from Enterprise direct sales, to Paid, Organic, Affiliate marketing with particular focus on the Mobile Apps. Being angel investor myself, with the experience on monetizing & growing, I'm looking for Start-ups in Mobile App, SaaS spaces (though open for more) with a goal of finding a team that I could build a continuous advisory relationship.
Expertise
Growth marketing
I have advised over +200 Start-ups in their growth journey advising on traditional ways for growth (Paid) and unorthodox methods for scaling (Product hacks/features paired with specific paid/organic strategies).
Pricing strategy
Evaluating your 1. User value proposition 2. Seeing what model makes sense (Subscriptions, Transactions, Ads) & 3. Determining right price points based on the competitive market
Product management
Specifically looking at Apps - how to best design user flows, what products to suggest to maximize chances of the first purchase, how to work with retention.
Toolkit
Google Ads
10 years of experienceOver my career have overseen close to $1B in investments bringing positive ROIcovering Fintech, Retail, Subscriptions, Gaming and Mobile Apps as a whole.
Facebook
4 years of experienceHave advised start-ups in Facebook ads boosting their ROAS by 30% mostly by consolidating campaign structure and optimizing for better creatives. As part of Social discussions we can cover creative concepts for UGC/Social creatives.
Google Analytics
4 years of experienceFocusing on data interpretation finding your most useful events. Discussing ways to estimate & extend your user LTV to help with scaling growth. Experience in various verticals - Gaming, Fintech, Subscriptions, Retail.