Leire Zurinaga
Chief Business Development Officer
Bio
I am currently the Chief Business Development Officer at Lookiero, the biggest European online personal shopping platform. Before this, I worked as a Strategy Consultant at PwC. At Lookiero, our goal is simple yet impactful: helping people discover fashion that brings out their unique beauty, achieved through a blend of technology, data and personalized styling. I've been sitting on leadership and management teams for 5 years now. This has given me the incredible opportunity to be surrounded by smart, hardworking, and supportive individuals who have been instrumental in my learning and growth journey. If you're tackling challenges or seeking opportunities related to Strategy, Product development, Retail, Culture, Organizational structures, or Team and Personal growth, I'm here to help. With my diverse background, I'm excited to assist you in navigating whatever comes your way. I'm Spanish and I live on the northern coast where I can enjoy both the urban and natural wonders in equal measure. Beyond work, I'm an avid traveler and people-meeter, always ready to learn from new experiences and faces. Looking forward to connecting and evolving together!
Expertise
Building a team
Built, evolved, and steered high-performing teams with diverse backgrounds and skill sets. Currently, I currently lead a team of over 400 professionals across multiple European markets and diverse functions and roles
Go to market strategy
As a Styling Tribe lead at Lookiero, I lead the GTM strategy for new launches (markets, new products, new segments) and product evolution. I oversee and help the teams define (1) the Product-Market Fit strategy, (2) Opportunity mapping, sizing and prioritisation through ICE methodology, (3) Strategic roadmap planning and (4) Internal processes for executing GTM
Product launches
As a CBDO I'm in charge of the product strategy and new launches coordination. In the past fiver years I've introduced new business lines, new categories and evolved digital product features. In coordination with GTM strategies, and cross-functional alignment I've successfully lead different product launches.
Industries
Retail Technology
Fashion
I lead the buying and sales teams at Lookiero, with a +150 brands assortment covering all the women category line. At Lookiero we do not understand fashion as a set of trends but as an individual expression where we play the role of Style Curators by finding the best items from a wide variety of global brands and we build looks by leveraging on styling and technology expertise.