Lea Mariani

I'm passionate about supporting startups and small businesses, women in tech, and sustainability, whether it be in the world or in our lives. I bring 10+ years of experience across small companies (customer success and business development) as well as global groups (digital marketing and product management), delivering on a diversity of projects (branding and launch strategies, large-scale marketing plans, international engagement marketing activities, CS process design and audit, and more). If you're looking for feedback on your business strategy, advice regarding your personal growth, or someone to brainstorm with, reach out!

• 

  Career guidance

  I’m very passionate about helping individuals reach their goals, in particular finding contentment and balance in their careers. Through personalized coaching I empower people to identify roadblocks and navigate challenges, formalize their objectives and implement strategies to get where they want to be.

• 

  Customer success

  I have experience in building and optimizing CS strategies and processes in e-commerce, contact centers, and SaaS. Reach out for help on defining KPIs, tracking performance, managing internal teams as well as outsourcing CS to third parties.

• 

  Email marketing

  I have managed global automated email programs in e-commerce (events, product recommendations, re-activation, onboarding) and owned weekly manual newsletters with 3M+ distribution. From very large scale to 1:1 threads, I can help you with setup, strategy, KPIs, content, etc.

• 

  Marketing automation

  I have managed or participated in managing the automation of multiple marketing channels (emails and outbound communications, programmatic display ads campaign management, social media ads) and experiment designs. I'd be happy to exchange on the topic!

• 

  Mindset coaching

  Managing upwards, leading your team, coordinating stakeholders, all while keeping on top of your to-do list, meeting your deadlines, delivering results, and remaining sane - I've been through it, I have sometimes crashed and burnt and I can help you learn from my experience and avoid repeating my mistakes :)

• 

  User research

  Polls, user interviews, focus groups, user testing, surveys, AB testing, CS reports - listen to your customers and their wants, needs, dreams, pain points and frustrations. I can help you put together and refine your strategy, approach, questions and analysis.

• 

  Venting frustration

  Over the years some of the most helpful conversations I've had with my mentors happened when they just let me vent - and I'd be happy to do the same for you! When you need to let it all out, while still looking for supportive feedback, message me!

• 

  Asana

  9 years of experience

  Asana isn't perfect but so far it's been one of my favorite tools for project management (I use to keep track of tasks I delegate and to ensure the team stays on track) and for my personal organization.

• 

  JIRA

  12 years of experience

  I've been using JIRA and Kanban for what feels forever to coordinate projects and product development. I've found it extremely useful, especially for cross-functional projects and working with devs.