Lazarina Stoy
Marketing & ML Consultant, Trainer, Speaker ā¢ Founder of MLforSEO and Women in Marketing - Bulgaria
I feel so spoiled to be receiving Lazarinas premium consultation on website and SEO optimization. I feel I am in best hands while building up my website. Just don't tell anyone - she is now my little secret!
Lazarina suggests helpful tools for me to automate processes I'm doing manually. She is kind, patient, and extremely knowledgeable in many aspects of SEO!
Super helpful with SEO strategy overall, especially for a website re-design. Very knowledgable about advanced topics for more complex SEO situations.
Bio
My career in SEO started by accident, even though I've always been fascinated with the world of marketing. My passion was more on the automation side of things - making sure that marketers are productive and utilizing the technologies that are available to them from the machine learning world. Here are just some of my achievements thus far: š Worked agency-side with countless global teams, leading their organic search strategy, some within tough B2B industries, or in big tech corporations like AWS, and bagging some awesome wins along the way š Led teams of SEO analysts, and data analysts, creating team and individual roadmap strategies that helped my team members flourish as professionals š Conducted training for agencies, including building templates and processes for improving workflows and quality of deliverables š Spoke at several international conferences across the UK, Europe, and US, and appeared on a dozen podcasts or webinars talking about my passion - SEO automation and embedding machine learning into processes š Regularly work with publications like Wix SEO Learning Hub, Search Engine Land, and other partners like SE Ranking and Oncrawl to create educational resources and guides for SEO professionals. š Published hundreds of guides, Google Sheet Templates, Google Looker Studio templates, checklists, and blog posts on my website, and YouTube channel to help people get started with machine learning and automation easily. š Created two online courses for Traffic Think Tank - on Google Looker Studio (advanced) and on Programmatic SEO (zero-to-hero) So, how can I help you? š Reach out if you want to chat about your agency's deliverables and processes š Reach out if you want help to get started with automation in organic marketing š Reach out if you want to grow as an industry speaker or expert contributor š Reach out if you want to chat about navigating work-life balance while juggling multiple responsibilities āØ Check out my LinkedIn profile to see my work experience, role descriptions, and responsibilities, as well as the references I have for my work from past employers and team members. āØ
Expertise
Content marketing
Having worked in B2B and SaaS niches, and also having led enterprise-level content programs in these niches, I'm confident I can help you nail your content strategy with SEO in mind. Let's chat about content planning, keyword and entity research, topical authority, how to find the right talent, or even how to automate aspects of the process to make the whole operation as efficient as possible.
Data science
In the realm of data science, I can help utilize machine learning models and existing APIs to improve the workflows of digital marketing agencies, individual freelancers, or website owners. Whether you're seeking a solution for the boring bits like automating meta descriptions or URL redirections, or something more complex like content automation, I'm confident we can find a solution to your problem together.
Remote work
Having worked remotely for most of my career, I can help with mentorship on topics like: - finding the right opportunities (even as someone from a less-developed country) - remote networking - work-life balance and boundary-setting in the remote workplace - career growth planning and roadmap - recognizing toxic patterns in the workplace and how to detach - when it's time to take a break and how to plan for a sabbatical
SEO
Success in SEO is more than getting green lights on a plug-in or pumping out content aimlessly. I can help you with SEO strategy creation and review, guidance on content production and topical maps, tactic brainstorming, technical, content, or internal link audits, and even how to get the most out of tactics like content repurposing for enhanced organic visibility. Let's go beyond the basics and get you to really understand search engine optimization.
Toolkit
SE Ranking
4 years of experienceCan help you use the platform better and utilize the data in your Looker studio dashboards. Can help you set up projects and other aspects of the tool.
Wix
5 years of experienceCan help you understand how to best incorporate SEO best practices and principles into building your website with this CMS. Particularly useful for SMBs, looking to optimize their organic visibility or troubleshoot issues on their website.
Ahrefs
7 years of experienceCan help you to understand the platform better, set up projects and keywords to track, set up audits but also help you with more complex aspects like using the API or connector for Looker Studio
Google Analytics
7 years of experienceCan help with setting up custom reports, integrations to other platforms, data exports, and data understanding, and data storytelling. Can help you to set up custom tags via GTM, too, or even guide you to setting up GA4 on your website.
Google Data Studio
7 years of experienceCan help you with custom dashboards for whatever your needs, including setting up custom integrations. I've created a course on using Looker Studio for advanced users in digital marketing, as well as numerous templates that have gained popularity in the SEO community. I've revamped the reporting process of agencies that I've consulted for, and created reporting dashboard deliverables to help founders improve their revenue streams.
Semrush
7 years of experienceCan help you to understand the platform better, set up projects and keywords to track, set up audits but also help you with more complex aspects like using the API or connector for Looker Studio
Wordpress
7 years of experienceCan help you understand how to best incorporate SEO best practices and principles into building your website with this CMS. Particularly useful for SMBs, looking to optimize their organic visibility or troubleshoot issues on their website.
Zapier
7 years of experienceCan help you to set up automations for everything from managing your email to automating your content production. Zapier makes it easy to automate virtually anything with no-code, so let me help you understand how to make the most out of it.