Lazar Pavlovic

Here's the truth: SaaS growth is broken. You feel it every day. Marketing celebrates leads while your costs soar. Sales builds custom decks because "marketing doesn't get our customers." Product ships features no one knows how to sell. Everyone works in silos. Everyone chases different numbers. Everyone misses the bigger picture. Sure, you're growing. But it's slow, expensive, and feels like pushing a boulder uphill.It doesn't have to be this way. The future belongs to companies that put their product at the center of everything. Companies where the product itself drives acquisition, conversion, and retention. When your product becomes your primary growth engine, everything changes. Users discover value before talking to sales. Your product demonstrates its worth directly, not through marketing claims. Word of mouth happens naturally because users see real results. This creates a cycle where success feeds more success. Happy users bring more users. More users create better product experiences. Better experiences create more happy users. The companies that understand this spend less time and money to acquire each customer. Their sales cycles shrink. Their retention improves. Their growth compounds rather than just adding up. Becoming product-led starts with reimagining your entire customer journey: Embed marketing directly into your product. Transform how you sell by using product data to guide conversations. Build for the end-user first, creating experiences so good they champion your solution throughout their organization. This isn't about eliminating your go-to-market efforts. It's about aligning everything around your product experience and user success. The old playbook of siloed teams and top-down marketing is fading. A new approach is emerging where product leads and everything else follows.

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  Building a team

  Scaling growth and marketing teams from 0 to 10+ members with the previous startups I have worked with. I have vast experience in setting up the marketing recruitment process, growing and coaching marketers. I've been working on laying out the foundation for properly identifying potential culture-fit and culture-add team members.

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  Community building

  Built communities from 0 to 20k+ members, while driving 18%+ community to signup conversion rate. Building community-led growth flywheels + community operations that turn communities into user acquisition engines.

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  Go to market strategy

  Specifically focused on product-led growth and Product-led sales. Previously worked on implementing an entire product-led sales strategy from scratch: attribution, user segmentation and enrichment, lead scoring, and the entire inbound sales motion based on product activation. When it comes to Growth, I've been mainly focusing on building high-performing acquisition channels, tied with growth-loops focused on growing through referral and word of mouth.

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  Growth marketing

  For 5 years, I've been running growth operations for early-stage startups, mainly focusing on user acquisition, building growth loops, running 100s of experiments across acquisition, activation, and retention, with a goal to maximize revenue. On average, startups I've worked with have seen 100%+ YoY growth. Together with engineering team, I have built an attribution system allowing startups to see direct impact of every single channel across acquisition, activation, monetization, and retention.

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  PPC strategies

  Running LinkedIn and Google Ads for B2B. For one of the startups I have worked with, I managed to: - Optimize Google Paid Acquisition, driving cost per user signup from $135.29 to $14.41 - Optimize LinkedIn Paid Acquisition from 0 and $8000+ spent results to $11.99 average cost per signup from Retargeting, while driving <$1 CPC

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  Product launches

  Launched multiple products from 0 to 5 figures in revenue in a matter of weeks. One of the product that I launched was 3rd product of the week on Product Hunt, as well as being nominated as the best design tool of the year for the Golden Kitty Award.

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  Product marketing

  Building Product Marketing operations from scratch for early-stage startups, including messaging, positioning, trial-to-paid conversion, product launches, and feature adoption. I built 3 frameworks that allowed me to seamlessly launch a new product, acquiring 15k users and $3k net-new MRR in just 30 days of the launch.

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  Apollo

  8 years of experience

  Using Apollo for outbound sales activities and building high-performing custom audiences for LinkedIn Ads. Specifically, using Apollo.io to build custom lists of companies to target our ICP within the target market through omni-channel campaigns (LinkedIn Ads & Outreach).

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  Clearbit

  6 years of experience

  Using Clearbit for identifying prospects and setting up the multi-channel approach for user acquisition -> from setting up ads based on custom lists based on companies that show high-intent, all the way to running outbound campaigns.

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  Discord

  8 years of experience

  Building high-performing communities on Discord. Rebuilt Uxcel Community from scratch, getting 1.7k community members in 30 days and getting on Discord's Discovery. Using CommonRoom.io as a community CRM for finding champions, and running user segmentation to turn community members into advocates and paid users.

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  Lemlist

  8 years of experience

  Using Lemlist for outreach activities for specific campaigns, depending mainly on the goal we want to achieve. Campaigns that I ran brought us enterprise clients and highly engaged MQLs with response rate ranging from 26% to 46%.

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  Phantombuster

  8 years of experience

  Phantombuster is my go-to tool for automating data scraping and list building for ads across LinkedIn and Twitter, as well as list building for outreach purposes.

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  Webflow

  6 years of experience

  Using Webflow to build high-performing landing pages. Webflow has been my go-to CMS for years. My personal website is also built on Webflow, as it makes it easy to build and maintain high-performing website in terms of technical SEO and good CWV results.

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  Google Ads

  8 years of experience

  Running B2B & B2C user acquisition with Google Ads. Over the years, I have developed a framework to rapidly run experiments focused on reducing CAC and drastically shortening CAC payback ratio from users acquired through paid. At Uxcel, we're seeing Immediate ROAS within 15 days.

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  Ahrefs

  7 years of experience

  Ahrefs has been my go-to tool for monitoring SEO performance and keyword research, both for our organic growth, as well as for preparation for Google Ads activities.

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  Amplitude

  6 years of experience

  Using Amplitude to build full-funnel reports and attribution system, allowing me to tie all user acquisition efforts and see how channels impact user acquisition, activation, monetization, and retention so we can make the best possible decisions to fuel growth. On top of that, getting visibility on specific marketing assets and pages that influenced converisons, so we can double-down on them.

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  Customer.io

  7 years of experience

  Using Customer.io for lifecycle marketing activities -- from emails, through push notifications, all the way to event-based in-app messages. Customer.io gives you a unique powerup, where you can tie Amplitude to Customer.io and build segments and broadcasts both event-based and time-based.

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  LinkedIn

  7 years of experience

  Running B2B user acquisition with LinkedIn Ads. Over the years, I have developed a framework to rapidly run experiments focused on drastically improving conversions and reducing cost per acquisition. At Checkly, I re-built LinkedIn Paid Acquisition engine from scratch, going from 0 conversions and $8000+ spent results to $11.99 average cost per action, while driving <$1 CPC.

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  Mixpanel

  7 years of experience

  Using Mixpanel to build full-funnel reports and attribution system, allowing me to tie all user acquisition efforts and see how channels impact user acquisition, activation, monetization, and retention so we can make the best possible decisions to fuel growth. On top of that, getting visibility on specific marketing assets and pages that influenced converisons, so we can double-down on them.

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  Notion

  6 years of experience

  Notion has been my go-to tool for documenting my wins and fails. I've been using Notion for building frameworks, SOPs, and documenting entire journey and learnings across Growth & PMM activities.

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  Twitter

  8 years of experience

  I've been running high-performing Twitter Ads for DevTools through custom lists and follower-lookalikes, acquiring users for less than $3 on tier 1 markets.

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  Zapier

  7 years of experience

  Zapier has been my go-to automation tool for years. Not only it helps automating tedious tasks and specific marketing operations, but I've been also using Zapier to build journeys to activate leads and MQLs in specific funnel stages.

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  E-Learning

  Currently, I'm Product Marketing Manager at Uxcel - interactive design learning app. Since I joined Uxcel, we have acquired over 80K users and over 4k paying customers. The team consists of me and CEO running marketing operations for both B2C and B2B motions.

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  SaaS

  I've been working with SaaS businesses for 6 years in total, ranging from growth to product marketing. Usually, I've been a one-man army building marketing operations from scratch. Currently, I'm running growth & product marketing operations at a fast-growing B2C and B2B SaaS in the e-learning industry.

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  Marketplace

  One of my previous experiences was Head of Growth at a Marketplace startup focused on developers. We've grown to 80k users, as well as localizing the marketplace to 5 different markets to ensure fast-paced growth. I was mainly working on growing and bringing marketplace to market, from beta to 80k users.

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  Developer Tools

  I was part of Hashnode and Checkly - both VC-backed startups focused on developers (a medium-like platform for Developers - Hashnode, and synthetic monitoring app - Checkly). I was running user acquisition and growth at both startups, driving massive user acquisition and revenue growth.