Lavanya Kaleeswaran

Thank you for visiting my profile! I have always had a focus on marketing. I started my career as a Market Development Manager for an event agency. I thoroughly enjoyed making my client's dreams come true by executing memorable events. Then I moved on to working in OOH where I learnt how billboards are an effective vehicle for marketing as it plays a critical role in brand recall. In the past ten years, I have had more focus on Digital marketing. I have helped companies in tech and financial services industries, increase their digital footprint and generate leads via SEO, paid search, social and affiliate campaigns. I have consistently exceeded lead generation targets by identifying opportunities that help businesses scale. Aside from marketing, I also have experience in understanding and developing product strategy to enable end-users adopt and embrace new technology. I am a life-long learner focused on trying new technologies and testing different ways to reach target audience. Reach out to me if you are interested in any of the areas I have worked in - events, OOH, digital marketing or product strategy. I would love to share my experience with you!

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  Building a team

  Talk to me about what are some of the characteristics in a leader that are important to build a collaborative yet autonomous team that performs effectively to achieve business goals

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  Go to market strategy

  I have hands on experience in guiding execution of marketing strategies. Let us identify opportunities for your business and best plan to execute on paid search, social, SEO strategies by leveraging analytics and combining that user insights

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  PPC strategies

  I have generated over 50% of leads for a tech startup while optimizing paid search campaigns by cleaning keyword groups, adding negative keywords, optimizing bids based on historic data, and building landing pages that encourage conversion

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  Google Ads

  10 years of experience

  This is my passion. I love optimizing paid search campaigns by analyzing past performance, current campaigns, their structure, keywords, bids, and complimenting landing pages to drive identified KPIs

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  Ahrefs

  10 years of experience

  Ahrefs is one of my favourite tools for SEO. I have used this tool to check the health of websites, gathering competitor analysis, and share recommendations for keywords

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  Google Analytics

  11 years of experience

  Adept in doing research and gathering insights from raw data and developing a hypothesis with gaps and opportunities that align with business objectives

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  Semrush

  10 years of experience

  Leverage the platform to perform keyword research, search query data analysis, content audit, and create dashboards with recommendations to improve SEO

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  Finance

  For the past 5 years I have worked in the financial services sector to identify the best way top reach prospects and clients for selling personal banking and business banking products and services

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  Retail Technology

  I have experience working for B2B companies in SaaS, Finance, tech, learning, RV, Marine, Auto, industries. The diversity in my experience helps me share insights into various industries

• https://www.docebo.com/learning-network/blog/author/lavanyakaleeswaran/