Senior Marketing Director in Renewable Energy | Mentor | Leadership Coach | Content Marketing | Social Media | Branding
Everyone needs to vent sometimes. It's good to discuss challenges and frustrations and get other viewpoints to challenge our ways of thinking and help us go through tougher times.
Remote and hybrid work strategy for managers and leaders. How to create team spirit and ensure to share company culture with remote work and hybrid work setups.
Building company from scratch without funding and without support. From ideation to revenue generation including hiring employees, making a strategy etc
Investigation, selection and implementation of tools. Management of digitalisation strategy. Implementation of large technology acquisition across functions and departments in large B2B.
My team is globally responsible for all Social Media. Our followership exceeds 800 000 followers across all platforms. Through community management, we work with +20 content providers and editors across various regions and countries. Through our social listening tool, we provide insights on the market, the conversations and our competitors.
Worked 3 years in Public Affairs managing business development and market making activities for South East Asia and Eastern Africa. Management of key stakeholders, regulators, public and private entities, etc.
Launch of products, both online products such as services and platforms as well as physical products. Launches have been done online and offline through campaigns, events, paid media, promotion, earned media etc.
Currently taking an education to be trained as a professional executive coach. Education is accredited by the ICF, EMCC and AC). In addition, I have been coaching many employees, direct reports and other employees over the years.
Implementation nd execution of Marketing Automation for eCommerce platform globally. From journey building to audience targeting including segmentation, data modeling, consent management and customer data platform (CDP)
Go to market strategy for new products, eCommerce, business development and market making activities. Launch of new product, both offline and online.
Development of apps and websites for both internal and external purposes (i.e. corporate website, intranet, applications for customers, sales enablement platform, etc). all of which have required design and important focus on UX based on the targeted audience and the objectives.
As Global Head of Digital Marketing, my team has been responsible for email marketing including content creation, design, audience and segmentation, targeting, reporting and analytics.
Copywriting for Marketing content, earned media, paid media, events and online activities including website, campaign landing pages, eCommerce and social media.
Developing content for Digital Marketing, Social Media, Campaigns, Product launches, events, apps, touchscreen solutions, AR and VR. Development of content for paid and earned media
I have built many teams, both for cross-functional projects focusing on IT development and implementation for Marketing and Communication purposes as well as building my own Digital Marketing team. I have also built teams for business development projects.
Trello for project management, task distribution and other. ................................................................................................
Salesforce Marketing Cloud (not Pardot). From implementation, data model to journey activation. Marketing email journeys, audience creation and selection for eCommerce marketing automation. .....
Salesforce CRM implemented company wide. We are using it in coordination with our Salesforce Marketing Cloud instance and towards our eCommerce business for marketing automation and lead generation.
Email Marketing and Newsletters towards customers and internal stakeholders across the company. Management of the tool including ownership, training etc.
Overall responsible for Digital marketing including Vestas channels such as Social Media, Vestas.com, Vestas Intranet, SEO, SEM, digital paid media, direct marketing, tools and infrastructure (DAM, CMS, sales enablement platform, Marketing Automation) and digital experiences for customers and Key stakeholders (apps, AR, VR, touchscreen solutions, etc) Overall responsible for Vestas Intranet globally and digital communication channels for employees Brand assessment and Positioning Content Marketing and Optimisation Global campaigns and campaign portfolio management for products and services Campaigns to promote Vestas offerings and capabilities including product launches
Public Affairs strategy, initiatives and activities Strategy for Marketing, Communication and Public Affairs
Primary responsibilities: - Project Management: Develop, plan and implement activation strategy of key initiatives to ensure full potential is leveraged within the Public Affairs sphere - Relationships: Drive the development of potential partnerships with ambassadors, customers, alliances and organisations including Danish Foreign Ministry and Danish embassies - Market making: Project manage the market making toolbox in order to create markets for Vestas in emerging economies - Global Public Affairs coordination - COP21: Project manage Vestas' preparation for COP21 and preparatory activities to ensure: A. Global branding – Profiling Vestas and key spokespersons as global sustainability leaders among key influencers and stakeholders within governments, businesses, financiers and NGO’s. B. Stakeholder engagement – Facilitating engagement with key customers, big brands that are carbon conscious and key opinion leaders. C. Business Generation – Stimulate and create profitable business leads, opportunities and investments through access, matchmaking, and bilateral meeting opportunities.
Executive Management Assistant to Group Senior Vice President of Marketing, Communication & Corporate Relations and Strategy & Planning Specialist for the department Primary responsibilities include: - Strategy, planning and project management of key initiatives - Critical communication planning and execution - Organizational changes and restructuration - Marketing and branding activities - Support Vestas' participation to the Volvo Ocean Race (budget, events, etc) - Management of key KPIs, objectives and strategic reporting structures - Budget forecast and control as well as the management of the department fixed capacity costs - Sparring with GSVP and management team - Content scoping and creation of materials and presentations for Board of Directors, Executive Management and external audiences - Follow-up on key decisions and initiatives
Responsibilities and focus: • Market research: Customer Loyalty Survey, Loyalty KPIs, questionnaires and contact management, survey and research design, analyses planning, communication of results and activation • Global Quarterly Market Outlooks: anchoring and coordination of internal quarterly reports on markets, customers and competitors. • Market intelligence: research and analyses regarding markets, customers and competitors including translation of results into presentable facts for Executives and Board of Director presentations • Northern Europe Customer Excellence: anchor and coordinator of the Customer Excellence initiatives in Northern Europe including stakeholder management, results presentation to executive and ad hoc requests management
Recruit and manage all interviewers in Market Research firm including scheduling, assigning them to projects, feedback, mentoring etc
As a Data Analyst and Researcher I am given different projects that I need to carry out for our customers. When working on a project, I am responsible for many different tasks such as creating the questionnaire, creating the websurvey, gathering the data, analyzing the collected data and making the final report for the customer.
Bachelor in International Business Management at Aarhus University in Aarhus, Denmark
Master in Business Administration, Supply Chain and Logistics at Aarhus University, in Aarhus Denmark.
Laurence was super friendly and interactive in our session. The kind of person you love talking to and bouncing off ideas. She was very insightful on how to run the customer interviews and suggested a lot of ideas on how to start and then optimise the process along the way. I will definitely keep in touch with her and I highly recommend her if you have any market/user research challenges
Laurence has bubbly and creative personality. She listened to our issue carefully and thought deeply about the industry and spitballed ideas of what she would do in that scenario. Really good brainstorming session on what works and what doesn't - looking forward to our next brainstorm session.
Laurence has a great deal of experience, is approachable, and can cover a great variety of topics within leading a growth team.
Had a great session with Laurence. Got some neat ideas and practical tweaks that I can make to my approach on LinkedIn which I'm looking forward to trying out. Laurence also brought a really awesome and friendly energy to the call. A great way to end the week, thanks, Laurence!
Laurence and I had a great conversation that helped me gain clarity and gave us the incentive to continue the interaction to find ways to implement what I'd been thinking about. She gave me good examples from others she's worked with and encouraged me to continue with the concept I had come up with. I look forward to more fruitful conversations with her soon.
Laurence was great, very knowledgeable!
Very good talk with Laurence, great speaking to a fellow European. She gave valuable advice in how to pitch our strategy to investors and it was all very valuable. Already looking forward to our next chat :)
The call with Laurence was great and helpful! She gave me strategies and advice for my GTM.
Laurence gave very honest and useful feedback on my project. Thanks!
Thank you for your friendliness, patience and valuable session Laurence!
Another great session with Laurence. It's incredible how much value a 30-minute talk can bring.
All my pain points are validated, and Laurence has given me some great guidance on social experiments that can generate meaningful impact for the company I'm working for. Highly recommend Laurence as a mentor!
I absolutely loved talking to Laurence. She is knowledgeable, honest, and fun. This was one of my best sessions, at least one of the most inspiring. Thanks to her, I changed my opinion on the team-building topic and went from frustration to maybe it could be enjoyable. I'll book another session in a second. @Laurence: Thank you so much again!
Laurence quickly understood and shared her vast array of experience for what I wanted to accomplish for a content strategy plan. Laurence cares about helping people achieve their goals, and this shined through both in our talk and her/ their real LinkedIn and web stories and writing. Thanks again, Laurence, for your help!
Really enjoyed my chat with Laurence & came away with complete clarity on a messaging/PR decision I've been avoiding for a while now. Thanks again & look forward to speaking soon!
Friendly, understanding, and gave clear feedback!
Laurence knows their stuff forwards and backward. They were kind enough to chat longer than our 30 min (thank you, Laurence!), gave tons of new ways for us to hit our KPIs, and even offered to share more guidance as we look to launch. If you're looking to chat with an expert on social media, marketing automation, repurposing content or just building brand awareness, I highly recommend Laurence!
Laurence in one word is, genuine. You can tell that she really wants to help you clear any doubts that you many have. More importantly she has the knowledge to help you plan to move forward. I really enjoyed my call with Laurence, she was very easy to talk to and explained things very well.
My session went super great! Laurence tapped into her vast branding and market research experience to guide me about the potential issues with my brand name. She pointed who I should reach to.. and what are some alternatives I can consider. Immediately after the call, I acted on her advice and uncovered even bigger dangers than what I initially suspected. There were 2 trademarks I could potentially be infringing. Proceeded to speak with lawyers and came up with new brand name ideas all in one day. Wow!
Laurence has been very amazing, and her experience is just insane ! Really happy of the meeting, I can't wait for the next one.
Laurence is very friendly and helpful. She can understand the challenges I have and give good advice and share her experience. Thanks very much, Laurence!