Laurence Paquette

I spent 15 years building marketing at Vestas, the world's largest wind energy company, across six roles from market analyst to VP. I've launched brands from zero, run EUR 10M+ budgets across 80+ countries, and built campaigns that moved markets and shaped energy policy at COP27, WindEurope, and beyond. Now I work with founders, scale-ups, and senior leaders who need senior marketing thinking, clearer communication, or a thought partner for what comes next. On the marketing side, I can help with brand strategy and positioning, go-to-market planning, campaign strategy, MarTech stack decisions, ABM, digital marketing, social media growth, and building marketing functions that actually deliver commercial results. I've built everything from enterprise MarTech infrastructure to a B2B digital marketplace to a personal brand of 85K+ followers without paid amplification. On the leadership and coaching side, I work with professionals navigating transitions, first-time leaders figuring out their footing, and people who lead differently and want to do it with more confidence. I'm completing an Executive Coaching certificate at Henley Business School and am the forthcoming author of Lead Anyway, a leadership book for people who don't fit the traditional mold. I'm trilingual in French, English, and Danish, based in Copenhagen, and have worked across Europe, North America, and beyond. I've done it for real, from the inside, not the sidelines.

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  Bootstrapping

  Building company from scratch without funding and without support. From ideation to revenue generation including hiring employees, making a strategy etc

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  Branding

  I've owned brand at VP level for a EUR 20B global company and built a brand from zero in under a year. I help founders and marketing leaders build positioning that's clear, a visual and verbal identity that holds, and campaigns with a real point of view. Done it for real, at scale and from scratch.

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  Building a team

  I have built many teams, both for cross-functional projects focusing on IT development and implementation for Marketing and Communication purposes as well as building my own Digital Marketing team. I have also built teams for business development projects.

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  Career guidance

  I spent 15 years navigating six roles inside one of the world's largest companies, from junior analyst to VP. I work with people who've outgrown their current role, are considering a transition, or want to build a career that actually fits who they are. Honest, specific, and grounded in real experience.

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  Content marketing

  Developing content for Digital Marketing, Social Media, Campaigns, Product launches, events, apps, touchscreen solutions, AR and VR. Development of content for paid and earned media

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  Copywriting

  Copywriting for Marketing content, earned media, paid media, events and online activities including website, campaign landing pages, eCommerce and social media.

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  Design / UX

  Development of apps and websites for both internal and external purposes (i.e. corporate website, intranet, applications for customers, sales enablement platform, etc). all of which have required design and important focus on UX based on the targeted audience and the objectives.

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  Email marketing

  As Global Head of Digital Marketing, my team has been responsible for email marketing including content creation, design, audience and segmentation, targeting, reporting and analytics.

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  Go to market strategy

  Go to market strategy for new products, eCommerce, business development and market making activities. Launch of new product, both offline and online.

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  Imposter syndrome

  I've led at VP level while being neurodivergent, trilingual, and never quite fitting the mold. I know impostor syndrome from the inside, not a textbook. I help high-performing professionals recognise the gap between how they see themselves and what they've actually built, and start leading from that place instead.

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  Leadership

  15 years leading teams across six roles, from small research teams to 50 FTEs across four global teams. I work with first-time leaders figuring out their footing, senior professionals navigating transitions, and people who lead differently and want to do it with more confidence and less performance.

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  Marketing automation

  Implementation nd execution of Marketing Automation for eCommerce platform globally. From journey building to audience targeting including segmentation, data modeling, consent management and customer data platform (CDP)

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  Mindset coaching

  I work with leaders navigating transitions, identity shifts, and the pressure of performing in environments that weren't built for them. Grounded in 15 years of senior leadership experience and an Executive Coaching certificate from Henley Business School. I help you lead with more clarity, confidence, and less performance.

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  Personal branding

  I built an 85K+ personal brand across LinkedIn, TikTok, and YouTube while holding a VP role, without paid amplification. I help executives and senior professionals build a visible, credible presence that opens doors. Strategy, LinkedIn profile, content system, thought leadership platform, and short-form video.

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  Product launches

  Launch of products, both online products such as services and platforms as well as physical products. Launches have been done online and offline through campaigns, events, paid media, promotion, earned media etc.

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  Public relations

  Worked 3 years in Public Affairs managing business development and market making activities for South East Asia and Eastern Africa. Management of key stakeholders, regulators, public and private entities, etc.

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  Remote work

  Remote and hybrid work strategy for managers and leaders. How to create team spirit and ensure to share company culture with remote work and hybrid work setups.

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  Social media

  My team is globally responsible for all Social Media. Our followership exceeds 800 000 followers across all platforms. Through community management, we work with +20 content providers and editors across various regions and countries. Through our social listening tool, we provide insights on the market, the conversations and our competitors.

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  Technology and tools

  Investigation, selection and implementation of tools. Management of digitalisation strategy. Implementation of large technology acquisition across functions and departments in large B2B.

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  Venting frustration

  Everyone needs to vent sometimes. It's good to discuss challenges and frustrations and get other viewpoints to challenge our ways of thinking and help us go through tougher times.

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  Personal Branding

  I built an 85K+ personal brand across LinkedIn, TikTok, and YouTube while holding a VP role, without paid amplification. I help executives and senior professionals build a visible, credible presence that opens doors. Personal brand strategy, LinkedIn profile and content system, thought leadership platform, video and short-form content strategy. For individuals and leadership teams.

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  E-Commerce

  I led the Marketing launch of Covento, a B2B digital marketplace for the renewable energy industry: brand, go-to-market, customer onboarding, and full marketing and CRM infrastructure from zero. Owned one third of revenue targets. I help founders and marketing leaders think through marketplace dynamics, customer acquisition, and building the marketing foundation a digital commerce business actually needs.

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  Public Relations

  I've run policy advocacy campaigns that contributed to the EU Wind Power Package and Denmark's DKK 50bn offshore auction reform. Managed Vestas' COP21 positioning, market-making in emerging economies, and partnerships with the Danish Ministry of Foreign Affairs. I help organisations operating at the intersection of business and policy communicate with government stakeholders and build campaigns that move regulators.

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  SaaS

  I built and ran the full MarTech stack for a global enterprise, led a complete website migration, and launched a B2B digital marketplace. I understand software-driven marketing at scale. I work with SaaS founders and tech companies needing senior marketing leadership: clear positioning, demand generation, and growth without burning budget on channels that don't convert.

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  Marketing

  15 years leading marketing at Vestas, the world's largest wind energy company, from market analyst to VP. EUR 10M+ budget, 50-person global team, full ownership of brand, campaigns, MarTech, and insights. I've built campaigns that generated millions of impressions and shaped energy policy. I help founders, scale-ups, and marketing leaders build strategy that delivers real commercial results.

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  Brand Marketing

  I've owned brand at VP level for a EUR 20B global company and built a brand from zero in under a year. Brand strategy is about what you stand for and whether it lands. I help founders and marketing leaders build positioning that's clear, campaigns with a real point of view, and brand systems that scale without falling apart.

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  Digital Marketing

  I built Vestas' entire digital marketing engine: full MarTech stack, website rebuild, global social, SEO, paid media, and an internal app for 7,000 factory workers. Grew Vestas LinkedIn from 600K to 1.2M followers. Also built my own personal brand to 85K+ without paid amplification. I help with digital strategy, platform selection, content systems, and audience building.

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  Clean Energy

  15 years at Vestas across marketing, policy advocacy, and market development. Campaigns that contributed to EU energy legislation. Market-making programmes in Thailand, Ethiopia, and Iran. Present at COP21, COP27, and COP29. I help energy companies and professionals think through marketing, stakeholder engagement, policy positioning, and communicating complex topics to non-expert audiences.

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  B2B

  Almost everything I've done professionally has been B2B — marketing to utilities, governments, and institutional investors across 80+ countries. Built ABM programmes, pitched marketing into major tenders, and ran customer engagement at scale. Started my career in B2B research for Danfoss, Grundfos, and Jabra. I help B2B founders and marketing leaders with positioning, lead generation, and account-based approaches.