Laurence Paquette

Vice President - Head of Marketing in Renewable Energy | Mentor | Content Marketing | Social Media | Branding

Copenhagen, Denmark (+01:00 UTC) English, Frenchfrom Quebec, Canada
Free
Price per hour
15 min30 min
Time Blocks Available
5.00
21 reviews / 32 sessions
-
-
Next availability
Not available in the next 30 days

Bio

Over the years, my teams have been responsible from key activities such as strategic branding, campaign management and execution, implementation and management of Marketing automation, implementation and management of Intranet for 31 000 employees as well as the overall internal digital communication infrastructure (apps, infoscreens, etc). Other tools we implemented include DAM, PIM, Sales enablement platform, experiences for customers (i.e. touchscreens solutions, AR and VR). In addition, my team and I have been responsible for all Social Media effort (followers exceeding +800 000 across all channels), all key websites for the company we work for and all marketing automation activities for the eCommerce platform the company owns. I am experienced in B2B for the renewable energy industry having worked for +10 years in a large company employing over 30 000 employees and being globally responsible for Digital Marketing and Channel Management. Before my current role, I was a business developer in Public Affairs focusing on Market Making activity mainly in South East Asia and Eastern Africa. I have extensive experience in market research, customer loyalty surveys and competitor intelligence. Finally, I have many years of experience in people leadership managing teams and projects across multiple disciplines. https://www.laurencepaquette.com/

Expertise

  • Bootstrapping

    Building company from scratch without funding and without support. From ideation to revenue generation including hiring employees, making a strategy etc

  • Building a team

    I have built many teams, both for cross-functional projects focusing on IT development and implementation for Marketing and Communication purposes as well as building my own Digital Marketing team. I have also built teams for business development projects.

  • Content marketing

    Developing content for Digital Marketing, Social Media, Campaigns, Product launches, events, apps, touchscreen solutions, AR and VR. Development of content for paid and earned media

  • Copywriting

    Copywriting for Marketing content, earned media, paid media, events and online activities including website, campaign landing pages, eCommerce and social media.

  • Design / UX

    Development of apps and websites for both internal and external purposes (i.e. corporate website, intranet, applications for customers, sales enablement platform, etc). all of which have required design and important focus on UX based on the targeted audience and the objectives.

  • Email marketing

    As Global Head of Digital Marketing, my team has been responsible for email marketing including content creation, design, audience and segmentation, targeting, reporting and analytics.

  • Go to market strategy

    Go to market strategy for new products, eCommerce, business development and market making activities. Launch of new product, both offline and online.

  • Marketing automation

    Implementation nd execution of Marketing Automation for eCommerce platform globally. From journey building to audience targeting including segmentation, data modeling, consent management and customer data platform (CDP)

  • Mindset coaching

    Currently taking an education to be trained as a professional executive coach. Education is accredited by the ICF, EMCC and AC). In addition, I have been coaching many employees, direct reports and other employees over the years.

  • Product launches

    Launch of products, both online products such as services and platforms as well as physical products. Launches have been done online and offline through campaigns, events, paid media, promotion, earned media etc.

  • Public relations

    Worked 3 years in Public Affairs managing business development and market making activities for South East Asia and Eastern Africa. Management of key stakeholders, regulators, public and private entities, etc.

  • Remote work

    Remote and hybrid work strategy for managers and leaders. How to create team spirit and ensure to share company culture with remote work and hybrid work setups.

  • Social media

    My team is globally responsible for all Social Media. Our followership exceeds 800 000 followers across all platforms. Through community management, we work with +20 content providers and editors across various regions and countries. Through our social listening tool, we provide insights on the market, the conversations and our competitors.

  • Technology and tools

    Investigation, selection and implementation of tools. Management of digitalisation strategy. Implementation of large technology acquisition across functions and departments in large B2B.

  • Venting frustration

    Everyone needs to vent sometimes. It's good to discuss challenges and frustrations and get other viewpoints to challenge our ways of thinking and help us go through tougher times.

Toolkit

  • Mailchimp logo

    Mailchimp

    10 years of experience

    Email Marketing and Newsletters towards customers and internal stakeholders across the company. Management of the tool including ownership, training etc.

  • Pardot logo

    Pardot

    6 years of experience

    Salesforce Marketing Cloud (not Pardot). From implementation, data model to journey activation. Marketing email journeys, audience creation and selection for eCommerce marketing automation. .....

  • Salesforce logo

    Salesforce

    6 years of experience

    Salesforce CRM implemented company wide. We are using it in coordination with our Salesforce Marketing Cloud instance and towards our eCommerce business for marketing automation and lead generation.

  • Trello logo

    Trello

    8 years of experience

    Trello for project management, task distribution and other. ................................................................................................

Experience

  • Vestas

    Business Analyst, Market Intelligence
    •vestas.com/

    Responsibilities and focus: • Market research: Customer Loyalty Survey, Loyalty KPIs, questionnaires and contact management, survey and research design, analyses planning, communication of results and activation • Global Quarterly Market Outlooks: anchoring and coordination of internal quarterly reports on markets, customers and competitors. • Market intelligence: research and analyses regarding markets, customers and competitors including translation of results into presentable facts for Executives and Board of Director presentations • Northern Europe Customer Excellence: anchor and coordinator of the Customer Excellence initiatives in Northern Europe including stakeholder management, results presentation to executive and ad hoc requests management

    B2B

  • Lindberg International

    Interviewer Manager
    •lindberg-international.com/

    Recruit and manage all interviewers in Market Research firm including scheduling, assigning them to projects, feedback, mentoring etc

    Digital AgenciesB2BB2C

  • Aarhus University

    Statistics instructor

    To teach, explain, present and go over weekly statistics exercises. Responsible of 2 classes of 25 first year students enrolled in Business Administration studies at Aarhus School of Business.

    Other

My best written content

© 2026 Growth Tonic LLC. All rights reserved.
Made within Glyfada