Laurence Paquette

Senior Marketing Director in Renewable Energy | Mentor | Leadership Coach | Content Marketing | Social Media | Branding

Copenhagen, Danimarca (+01:00 UTC)French, Englishfrom Quebec, Canada
Free
15min30min60min
Available
46
Sessions
5.00
Rating
Expertise
Venting frustration

Everyone needs to vent sometimes. It's good to discuss challenges and frustrations and get other viewpoints to challenge our ways of thinking and help us go through tougher times.


Remote work

Remote and hybrid work strategy for managers and leaders. How to create team spirit and ensure to share company culture with remote work and hybrid work setups.


Bootstrapping

Building company from scratch without funding and without support. From ideation to revenue generation including hiring employees, making a strategy etc


Technology and tools

Investigation, selection and implementation of tools. Management of digitalisation strategy. Implementation of large technology acquisition across functions and departments in large B2B.


Social media

My team is globally responsible for all Social Media. Our followership exceeds 800 000 followers across all platforms. Through community management, we work with +20 content providers and editors across various regions and countries. Through our social listening tool, we provide insights on the market, the conversations and our competitors.


Public relations

Worked 3 years in Public Affairs managing business development and market making activities for South East Asia and Eastern Africa. Management of key stakeholders, regulators, public and private entities, etc.


Product launches

Launch of products, both online products such as services and platforms as well as physical products. Launches have been done online and offline through campaigns, events, paid media, promotion, earned media etc.


Mindset coaching

Currently taking an education to be trained as a professional executive coach. Education is accredited by the ICF, EMCC and AC). In addition, I have been coaching many employees, direct reports and other employees over the years.


Marketing automation

Implementation nd execution of Marketing Automation for eCommerce platform globally. From journey building to audience targeting including segmentation, data modeling, consent management and customer data platform (CDP)


Go to market strategy

Go to market strategy for new products, eCommerce, business development and market making activities. Launch of new product, both offline and online.


Design / UX

Development of apps and websites for both internal and external purposes (i.e. corporate website, intranet, applications for customers, sales enablement platform, etc). all of which have required design and important focus on UX based on the targeted audience and the objectives.


Email marketing

As Global Head of Digital Marketing, my team has been responsible for email marketing including content creation, design, audience and segmentation, targeting, reporting and analytics.


Copywriting

Copywriting for Marketing content, earned media, paid media, events and online activities including website, campaign landing pages, eCommerce and social media.


Content marketing

Developing content for Digital Marketing, Social Media, Campaigns, Product launches, events, apps, touchscreen solutions, AR and VR. Development of content for paid and earned media


Building a team

I have built many teams, both for cross-functional projects focusing on IT development and implementation for Marketing and Communication purposes as well as building my own Digital Marketing team. I have also built teams for business development projects.


Mentor Toolkit
Trello
over 2 years of experience

Trello for project management, task distribution and other. ................................................................................................

Pardot
9 months of experience

Salesforce Marketing Cloud (not Pardot). From implementation, data model to journey activation. Marketing email journeys, audience creation and selection for eCommerce marketing automation. .....

Salesforce
9 months of experience

Salesforce CRM implemented company wide. We are using it in coordination with our Salesforce Marketing Cloud instance and towards our eCommerce business for marketing automation and lead generation.

Mailchimp
over 4 years of experience

Email Marketing and Newsletters towards customers and internal stakeholders across the company. Management of the tool including ownership, training etc.

Senior Director, Head of Digital Marketing and Channel Management
Vestas
Copenhagen, Danimarca
- present

Overall responsible for Digital marketing including Vestas channels such as Social Media, Vestas.com, Vestas Intranet, SEO, SEM, digital paid media, direct marketing, tools and infrastructure (DAM, CMS, sales enablement platform, Marketing Automation) and digital experiences for customers and Key stakeholders (apps, AR, VR, touchscreen solutions, etc) Overall responsible for Vestas Intranet globally and digital communication channels for employees Brand assessment and Positioning Content Marketing and Optimisation Global campaigns and campaign portfolio management for products and services Campaigns to promote Vestas offerings and capabilities including product launches

B2B
E-Commerce
Senior Specialist, Global Marketing, Communications and Public Affairs
Vestas
Copenhagen, Danimarca
-

Public Affairs strategy, initiatives and activities Strategy for Marketing, Communication and Public Affairs

B2C
Project Manager, Public Affairs
Vestas
Copenhagen, Danimarca
-

Primary responsibilities: - Project Management: Develop, plan and implement activation strategy of key initiatives to ensure full potential is leveraged within the Public Affairs sphere - Relationships: Drive the development of potential partnerships with ambassadors, customers, alliances and organisations including Danish Foreign Ministry and Danish embassies - Market making: Project manage the market making toolbox in order to create markets for Vestas in emerging economies - Global Public Affairs coordination - COP21: Project manage Vestas' preparation for COP21 and preparatory activities to ensure: A. Global branding – Profiling Vestas and key spokespersons as global sustainability leaders among key influencers and stakeholders within governments, businesses, financiers and NGO’s. B. Stakeholder engagement – Facilitating engagement with key customers, big brands that are carbon conscious and key opinion leaders. C. Business Generation – Stimulate and create profitable business leads, opportunities and investments through access, matchmaking, and bilateral meeting opportunities.

B2B
Strategy & Planning Specialist/Executive Management Assistant, Global Marketing and Public Affairs
Vestas
Copenhagen, Danimarca
-

Executive Management Assistant to Group Senior Vice President of Marketing, Communication & Corporate Relations and Strategy & Planning Specialist for the department Primary responsibilities include: - Strategy, planning and project management of key initiatives - Critical communication planning and execution - Organizational changes and restructuration - Marketing and branding activities - Support Vestas' participation to the Volvo Ocean Race (budget, events, etc) - Management of key KPIs, objectives and strategic reporting structures - Budget forecast and control as well as the management of the department fixed capacity costs - Sparring with GSVP and management team - Content scoping and creation of materials and presentations for Board of Directors, Executive Management and external audiences - Follow-up on key decisions and initiatives

B2B
Business Analyst, Market Intelligence
Vestas
Aarhus, Danimarca
-

Responsibilities and focus: • Market research: Customer Loyalty Survey, Loyalty KPIs, questionnaires and contact management, survey and research design, analyses planning, communication of results and activation • Global Quarterly Market Outlooks: anchoring and coordination of internal quarterly reports on markets, customers and competitors. • Market intelligence: research and analyses regarding markets, customers and competitors including translation of results into presentable facts for Executives and Board of Director presentations • Northern Europe Customer Excellence: anchor and coordinator of the Customer Excellence initiatives in Northern Europe including stakeholder management, results presentation to executive and ad hoc requests management

B2B
Statistics instructor
Aarhus University
Aarhus, Danimarca
-

To teach, explain, present and go over weekly statistics exercises. Responsible of 2 classes of 25 first year students enrolled in Business Administration studies at Aarhus School of Business.

Other
Interviewer Manager
Lindberg International
Aarhus, Danimarca
-

Recruit and manage all interviewers in Market Research firm including scheduling, assigning them to projects, feedback, mentoring etc

B2C
B2B
Digital Agencies
Data Analyst Market Researcher
Lindberg International
Aarhus, Danimarca
-

As a Data Analyst and Researcher I am given different projects that I need to carry out for our customers. When working on a project, I am responsible for many different tasks such as creating the questionnaire, creating the websurvey, gathering the data, analyzing the collected data and making the final report for the customer.

B2C
B2B
Digital Agencies
Bachelor in International Business Management
Aarhus University
-

Bachelor in International Business Management at Aarhus University in Aarhus, Denmark

Master in Business Administration, Supply Chain and Logistics
Aarhus University
-

Master in Business Administration, Supply Chain and Logistics at Aarhus University, in Aarhus Denmark.

Reviews (21)
Sakis Triantafyllakis
1 session
14 Sep 2021

Laurence was super friendly and interactive in our session. The kind of person you love talking to and bouncing off ideas. She was very insightful on how to run the customer interviews and suggested a lot of ideas on how to start and then optimise the process along the way. I will definitely keep in touch with her and I highly recommend her if you have any market/user research challenges

Patrick
1 session
8 Sep 2021

Laurence has bubbly and creative personality. She listened to our issue carefully and thought deeply about the industry and spitballed ideas of what she would do in that scenario. Really good brainstorming session on what works and what doesn't - looking forward to our next brainstorm session.

Maja
1 session
30 Aug 2021

Laurence has a great deal of experience, is approachable, and can cover a great variety of topics within leading a growth team.

Viren Thakrar
1 session
27 Aug 2021

Had a great session with Laurence. Got some neat ideas and practical tweaks that I can make to my approach on LinkedIn which I'm looking forward to trying out. Laurence also brought a really awesome and friendly energy to the call. A great way to end the week, thanks, Laurence!

Rhonda Bowen
1 session
16 Aug 2021

Laurence and I had a great conversation that helped me gain clarity and gave us the incentive to continue the interaction to find ways to implement what I'd been thinking about. She gave me good examples from others she's worked with and encouraged me to continue with the concept I had come up with. I look forward to more fruitful conversations with her soon.

Sibi Murugesan
2 sessions
30 Jul 2021

Laurence was great, very knowledgeable!

David Kellerman
1 session
15 Jul 2021

Very good talk with Laurence, great speaking to a fellow European. She gave valuable advice in how to pitch our strategy to investors and it was all very valuable. Already looking forward to our next chat :)

Benjamin Le Goff
1 session
10 Jul 2021

The call with Laurence was great and helpful! She gave me strategies and advice for my GTM.

Janie
1 session
8 Jul 2021

Laurence gave very honest and useful feedback on my project. Thanks!

Raitis Bullits
1 session
6 Jul 2021

Thank you for your friendliness, patience and valuable session Laurence!

Viktoria Bacher
2 sessions
2 Jul 2021

Another great session with Laurence. It's incredible how much value a 30-minute talk can bring.

Rachel Lo
1 session
30 Jun 2021

All my pain points are validated, and Laurence has given me some great guidance on social experiments that can generate meaningful impact for the company I'm working for. Highly recommend Laurence as a mentor!

Viktoria Bacher
2 sessions
24 Jun 2021

I absolutely loved talking to Laurence. She is knowledgeable, honest, and fun. This was one of my best sessions, at least one of the most inspiring. Thanks to her, I changed my opinion on the team-building topic and went from frustration to maybe it could be enjoyable. I'll book another session in a second. @Laurence: Thank you so much again!

Ann Hsieh 🙂
1 session
21 Jun 2021

Laurence quickly understood and shared her vast array of experience for what I wanted to accomplish for a content strategy plan. Laurence cares about helping people achieve their goals, and this shined through both in our talk and her/ their real LinkedIn and web stories and writing. Thanks again, Laurence, for your help!

Lucy Walker
1 session
12 Jun 2021

Really enjoyed my chat with Laurence & came away with complete clarity on a messaging/PR decision I've been avoiding for a while now. Thanks again & look forward to speaking soon!

Francesca Cadhit
1 session
9 Jun 2021

Friendly, understanding, and gave clear feedback!

Sibi Murugesan
2 sessions
2 Jun 2021

Laurence knows their stuff forwards and backward. They were kind enough to chat longer than our 30 min (thank you, Laurence!), gave tons of new ways for us to hit our KPIs, and even offered to share more guidance as we look to launch. If you're looking to chat with an expert on social media, marketing automation, repurposing content or just building brand awareness, I highly recommend Laurence!

Victor Carpio
1 session
28 May 2021

Laurence in one word is, genuine. You can tell that she really wants to help you clear any doubts that you many have. More importantly she has the knowledge to help you plan to move forward. I really enjoyed my call with Laurence, she was very easy to talk to and explained things very well.

Peter Antonov
1 session
27 May 2021

My session went super great! Laurence tapped into her vast branding and market research experience to guide me about the potential issues with my brand name. She pointed who I should reach to.. and what are some alternatives I can consider. Immediately after the call, I acted on her advice and uncovered even bigger dangers than what I initially suspected. There were 2 trademarks I could potentially be infringing. Proceeded to speak with lawyers and came up with new brand name ideas all in one day. Wow!

Nadir Zyat
1 session
27 Apr 2021

Laurence has been very amazing, and her experience is just insane ! Really happy of the meeting, I can't wait for the next one.

Adinda Rosyadha
2 sessions
26 Apr 2021

Laurence is very friendly and helpful. She can understand the challenges I have and give good advice and share her experience. Thanks very much, Laurence!