Lauren Blake
Strategic Marketing Consultant
Bio
With ten years of experience in digital marketing, I focus on driving customer acquisition through paid media. I have worked for agencies as well as in-house and with my own clients clients in industries such as financial technology, health and wellness technology, and many others. This diverse experience has given me the ability to learn a business in order to create a marketing plan tailored to the unique goals of that business. As a digital marketing consultant, I take the weight off my clients' shoulders by giving them concrete steps to successfully grow their business so that they can focus on their customers. I know the marketing platforms inside and out, and I will use this knowledge help you maximize your growth potential, giving you the confidence and tools you need to succeed.
Expertise
Conversion rate optimisation
After reviewing historical traffic and conversion data, I review the website’s design and structure by evaluating the layout, navigation and overall user experience to determine if it is optimized for conversions. I then analyze the journey that the user takes through the website to the point of conversion to identify any areas of potential confusion and dropoff. I test the forms to make sure they are user-friendly and efficient. Finally, I make actionable recommendations based on my findings.
Growth marketing
Having a growth strategy in place is like a north star—it tells you which direction to take and allows you to be proactive. Expert guidance can be very helpful in navigating your way through this process. I help clients understand their target audience, their competition, the marketing channels that fit their business, how they can optimize their website, and more. Through this process, my clients obtain the tools they need to meet their marketing goals.
PPC strategies
I am an expert in PPC with ten years of experience running Google Ads for clients. With a thorough knowledge of the platform, I perform thorough keyword research and set up the account for success.
Toolkit
Google Ads
14 years of experienceCertified in Google Ads, I am an expert in PPC and have helped clients generate revenue and reduce customer acquisition cost through Google Ads. I perform thorough keyword research and structure the account to set it up for success. Data driven by nature, I monitor results daily and make optimizations accordingly.
Industries
B2C
I have worked in industries such as health and wellness and financial technology to help clients acquire new customers using a holistic growth strategy and paid advertising.
B2B
I have helped B2B clients generate high quality leads at a low cost using growth strategy, paid advertising, conversion rate optimization, and email marketing.
Wellness
I have generated growth for several health and wellness clients by auditing their current marketing efforts, pinpointing areas for enhancement and crafting impactful strategies. I have in-depth knowledge of the target audiences and therefore know the messaging and creative that will resonate with them. I have generated high-quality leads at a low cost.
Financial Services
I have worked both in traditional and alternative finance. I have independently managed several different ad platforms at high budgets and have significantly reduced customer acquisition cost. I have studied the target audiences, the content they consume and the social media channels they spend time on, building lead generation strategies based on these learnings.