Laura Maiurano
Helping early stage startups with Demand Generation and Lead Management
Bio
My passion is helping early stage startups build a foundation for their marketing programs. Building a solid marketing foundation early on is a critical step to growing programs over time.
Expertise
Growth marketing
My approach to growth marketing is through multi-channel activation. You don't have to have huge budgets to achieve substantial growth. I can help you determine the right strategies and tactics for your business.
Marketing automation
I take a system agnostic approach to marketing automation so that your processes dictate the technology. I have extensive experience across multiple marketing technologies and can help you make the right decisions based off of the current and future needs of your business.
Toolkit
Hubspot
15 years of experienceI can help setup and develop strategies to leverage HubSpot in the more efficient and effective way including but not limited to: mapping instance to CRM, building workflow, defining system rules and setting up multi-step campaigns.
Mailchimp
9 years of experienceMailChimp is a fantastic and easy way to email marketing up and running. I can help you think about how to properly organize your instance to launch effective, segmented campaigns.
Industries
B2B
I have extensive experience working with B2B SaaS startups to help them scale marketing. I am an expert in implementing and fine-tuning demand generation programs.
SaaS
I have extensive experience working with B2B SaaS startups to help them scale marketing. I am an expert in implementing and fine-tuning demand generation programs.