
Laura Catz
PPC Marketer & Consultant | Head of Growth for B2B Saas | 2 x eCommerce Founder
Bio
Over the years, I've gained a deep understanding of the challenges startups face in marketing. Competing against large companies with significant budgets is tough, especially when many marketing agencies require long-term commitments. Through my experience with startups, I've become committed to finding effective yet affordable or even free marketing solutions. I also have a strong background in managing Google Ads, with experience across various sectors, from consumer goods to B2B SaaS. I'm keen to assist with setting up and optimizing campaigns, aiming for efficiency and effectiveness. I can help you with: ✓ Develop the marketing strategy ✓ Set up and manage paid media channels ✓ Facebook and Google Ads ✓ Analytics and Tracking ✓ Conversion rate optimization ✓ Hubspot setup, optimize and automate processes
Expertise
Bootstrapping
Both of the companies I set up are self-funding and I build them from scratch learning everything on the way. I can share all my experience and help you when you are not sure where to go next.
PPC strategies
I can help you set up and optimize your PPC campaigns regardless of the industry as I managed everything between FMCG campaigns to B2B financial services.
Social media
Starting my own business in fashion forced me to learn how to navigate ever-changing social media landscape: Instagram, Facebook and Tiktok. I can share my own learnings and mistakes so you can benefit them.
Venting frustration
Being part of multiple startups and starting a travel business right when the first Corona lockdown started taught me when and how to find the motivation to continue - even when everything seems to go worse and worse. Would love to help to listen and help you find a way to move further.
Toolkit
Google Ads
13 years of experienceI have more than 6 years of experience on Google Ads projects for a large variety of industries and product types. I also can help with small budgets to get them most of the invested money.
Facebook
13 years of experienceNavigating Facebook ads is not an easy task and can become frustrating very fast, it happens to everyone! I will show you how to set up your first campaigns and how to optimize them.
Google Analytics
12 years of experienceNo digital marketing should start without making sure that the tracking is set up and it is recording the website traffic correctly. The insights provided by GA are fundamental for campaigns and website optimisation.
Hotjar
10 years of experienceHotjar is one of the first tools I set up when developing a website, the insights it provides are amazing and provided very important insights about the website's users.
Hubspot
6 years of experienceI've been using HubSpot intensively for the past three years, covering everything from practical tasks within the platform to integrating HubSpot effectively with other marketing tools.
Mailchimp
10 years of experienceI worked with Mailchimp on and off over the years and I can help you with building subscriber lists, creating email newsletters, automate campaigns, A/B testing, and much more.