Laura Bull

I've got a wide range of marketing experience from B2B and B2C marketing, across email, paid and organic social media, PPC and offline campaigns. I've worked at companies with a high growth, startup culture for 5 years now. I currently work as a digital marketing manager focusing on Acquisition marketing for the recipe box company Gousto. I really enjoy the focus on impact, data driven experimentation and optimising the acquisition marketing journey through conversion rate optimisation. I've previously worked in a B2B team for Zoopla, connecting estate agents with the right tools and software to serve their customers well. In this role I juggled email, content, social media and paid media marketing. This required ruthless prioritisation and a hefty amount of stakeholder co-ordination. Going through a few internal re-structures in this role helped me build resilience. I also volunteer with Diabetes UK, inputting on their marketing for Type 1 diabetes. I've appeared in numerous campaigns and have even spoken about my mental health struggles with multiple chronic diseases in parliament in front of 150 MPs.

• 

  Growth marketing

  I've worked in growth marketing functions for the last 3 years, across B2B and B2C businesses. I can help advise you on how to fix leaky funnels, increase click through rates and conversion rates, and increase lifetime value through a variety of tactics.

• 

  Google Data Studio

  8 years of experience

  Google data studio is my reporting bible, blending internal and external data to give an accurate view on performance to report back on and optimise towards.

• 

  Food and Beverage

  3 years running various performance marketing channels for Gousto, including Meta, PPC, Tiktok and Reddit. Scaled channels profitably and generated £ms in revenue through offer testing