Laura Antebi
25+ Years Building High-Performance Teams
Bio
I've spent over 25 years in advertising—as a client, agency leader, media specialist, and researcher. Through it all, I've discovered one truth: when you get the team dynamics right, everything else follows. My approach is simple: focused, 15-minute conversations with full attention. No distractions, no multitasking—just deep listening to help you identify the small adjustments that create big impacts. I mentor through organizations like Vital Voices & Cherry Blair Foundation, working with professionals on both career challenges and personal development. What drives me? Watching people grow in the direction THEY choose, not where others think they should go. Having benefited from incredible mentors throughout my career, I see this as my way of giving back. I maintain ongoing relationships with all my mentees, monthly check-ins, celebrating wins, navigating challenges together.
Expertise
Building a team
After 25 years in Research, Data, Marketing & Advertising, I know great teams don't happen by accident. I help leaders identify and fix the small things that transform team dynamics—through targeted one-on-ones, workshops, or team conversations. Let's unlock your team's potential together.
Career guidance
Career paths aren't straight lines, mine took me from client to agency to media to research. I help professionals navigate transitions when what worked before no longer fits. Through focused conversations, we'll identify your next meaningful direction and create a plan to get there.
Leadership
The best leaders develop their teams by active listening and understanding individual paths. I guide leaders in creating environments where people thrive, using my 25 years of experience building high-performance teams. Let's strengthen your leadership impact through better team connections.
Mindset coaching
Sometimes a 15-minute focused conversation can unlock what hours of overthinking cannot. I help professionals shift perspectives on challenges, drawing from my diverse advertising background and mentoring experience. Full attention, active listening, real breakthroughs.
Toolkit
SendinBlue
13 years of experienceSendinBlue is also known as BREVO, a tool for developing newsletters and tracking them. The interesting thing about this tool is the ability to use different templates and backgrounds to display your content in a user-friendly and attractive way.
Typeform
13 years of experienceFor over eight years, I managed an online community of over 5,000 members in Latin America. Every two weeks, we conducted various market studies to analyze trends, consumption patterns, preferences, A/B tests, and content analysis. Knowing how to ask questions is key to getting the most responses.
Google Analytics
15 years of experienceI led data analytics data as to understand opportunities, audiences & actionable insights. Also to understand traffic from different sources, the navigation flow, the most relevant content, user experience and to map opportunitties for improvement & conversion
Industries
Advertising
25+ years across client-side, agency, media & research roles. Deep expertise in building high-performance creative teams and navigating the unique dynamics of advertising environments from every angle.
Media and Entertainment
Hands-on media experience gives me unique insights into team collaboration and communication challenges. I help media professionals develop stronger connections and more effective working relationships.
Beauty
More than 5 years in the industry. I have worked in various roles for several beauty companies, including testing fragrances for beauty products and developing marketing strategies and market analysis for brands such as Natura, as well as luxury brands such as Dior and D&G.
Consumer Electronics
I had the opportunity to work at companies such as Sony and LG Electronics for nine years. In both roles, I led the communication, digital and Point of purchase.