Lance Owide

I help global SaaS and ecommerce (B2B + DTC) brands with product strategy, partnerships, and growth. At UBS Investment Bank, I led a FinTech sales team ($10M revenue). At Apollo Private Equity, we built the largest insurance conglomerate in Europe, growing from $5 billion to $100 billion. Currently, as the General Manager of B2B at BigCommerce, I spearhead global strategy for go-to-market initiatives, customer success, and product vision. Outside of my professional life, I am an avid runner and triathlete with a deep love for cooking. Originally from London, I now proudly call Texas home.

• 

  Go to market strategy

  Having led a FinTech sales team ($10M revenue), and building global go-to-market strategy for B2B as the General Manager of B2B @ BigCommerce. I help SaaS and ecommerce startups drive growth through sales, marketing, partnerships, and product positioning and strategy.

• 

  UserTesting

  3 years of experience

  User testing is crucial because it provides direct feedback from the end-users, ensuring the product meets their needs and expectations. It helps identify usability issues, improve user experience, and increase customer satisfaction. Additionally, it can uncover unforeseen problems, guide product development, and ultimately save time and resources by preventing costly post-launch fixes.