Scaling the Freshworks' IT service management business line from its launch to $25M+ ARR business in less than 2 years
Lakshmi Harikumar
Growth Marketing Leader with 18+ years in B2B SaaS | Marketer @ startups to Enterprises
Bengaluru, India (+05:30 UTC) English, Hindi, Tamilfrom Bengaluru, India
Usually responds in 16 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
19 reviews / 30 sessions
Tue
24
Next availability
Lakshmi brought so much clarity and structure to a process that, until now, felt really foggy for us. She patiently walked us through how to validate our market, segment it properly, and actually do buyer research in a way that doesn’t just check a box, but yields deep insight. What stood out most is that even though she’s not in legal tech, she met us right where we were. She didn’t try to overcomplicate things. Instead, she helped us break it all down step-by-step. How to define the right ICP, how to structure interviews, how to know what to look for, and how to move from assumptions into evidence-backed action. And the materials she presented? Pure gold. Lakshmi is a true executional strategist. She doesn’t just give surface-level advice. She brings structure and rigor to early-stage go-to-market planning. If you’re looking to replace guesswork with a proven framework for customer research, segmentation, and early traction, she’s an invaluable guide. She helped us see exactly where to start and how to do it right!
Margarita Varaksa
Just had an incredible session with Lakshmi. In only 30 minutes, she broke down my entire go-to-market strategy, gave me a clear, actionable plan, and explained all the key nuances I hadn’t considered. Felt like weeks of clarity packed into half an hour. Grateful for her insight and precision.
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Esteban Arroba Del Castillo
Really high value call! Lakshmi as such a broad level of experience from startups to global corporates and gave me amazing insights across the whole spectrum. Patient and generous with her time - highly recommend!
Luke Latimer
Bio
I'm a B2B SaaS marketing and revenue growth leader who has equal experience scaling companies from 0 -> 1 (i.e.) from pre-product-market fit to over $100M ARR and leading global marketing teams in multi-million/billion revenue companies such as LinkedIn & Freshworks. Over the past 18 years, I've led global product and growth marketing teams at SaaS companies such as LinkedIn, Freshworks, EdgeVerve(Infosys), MoEngage and Uniqode and organizations like The Akshayapatra foundation and the BBC World Service. I'm proficient in helping early stage companies set up and scale their revenue engine from product-market fit to $100M ARR. I'm equipped to give you actionable guidance in the following areas: 1. Crafting your overall go-to market strategy 2. Positioning and messaging your SaaS product 3. Conducting a buyer persona research and identifying your Ideal Buyer & End User 4. Thought-leadership and brand building for early stage companies 5. Setting up the Inbound marketing funnel (through SEO and content marketing, Social media marketing, Referral marketing) 6. Hiring and setting up an inbound marketing team in a startup or a scale-up 7. Setting up your Product marketing function 8. Setting up an outbound marketing engine with recommendations for the right set of tools and processes 9. Driving customer acquisition through a synchronized Product-led Growth (PLG) flywheel and career guidance for young, aspiring marketers willing to get into leadership roles.
Expertise
Building a team
Based on your GTM strategy, I can help you structure your marketing team depending on whether you're looking to build a lean marketing team or you're setting up for scale.
Go to market strategy
Go to market strategy for companies racing to get to their first $1M ARR and for companies scaling from $1M to $100M ARR. I can help you with actionable tips on how I've helped multiple startups scale and overcome GTM bottlenecks.
Growth marketing
Crafting a Growth Marketing strategy for early and mid-stage start ups is something I really enjoy doing. A well-built growth plan has to be tightly aligned with the ICP (Ideal Customer Persona) that any organization targets.
Product market fit
I've worked with multiple early stage start ups that have gone from 0 to $100M ARR where I've led the initial idea validation, customer research to identify the ideal customer (including the economic buyer, influencer and the end user) and drafted the early messaging in line with the market positioning.
Product marketing
Product marketing is my forte! With extensive experience leading global product marketing teams, I can help you with setting up a buyer persona research process, positioning & messaging your organization, structuring your product marketing team, competitive intelligence, pricing strategy and much more.
Toolkit
Ahrefs
6 years of experienceUsed Ahrefs to scale the Inbound SEO content engine of the HR management solution within Freshworks. We used Ahrefs to identify keyword volume, trends and competitor positioning
Hubspot
6 years of experienceI’ve used Hubspot for marketing automation and lead attribution during my stint at MoEngage. Hubspot was used in tandem with the Salesforce CRM at the organisation