Kurtis Morrison

Early-stage startup growth expert | I've made every mistake in the book so you don't have to! 💯

Vancouver, Canada (-08:00 UTC) Englishfrom Victoria, Canada
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
28 reviews / 42 sessions
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-
Next availability
Not available in the next 30 days

Kurtis is a great sparring partner, and he really got involved in understanding the current situation and challenges of my shoe startup, and also shared additional ressources after the call. It was great to discuss possible launch strategies for my shoe startup with him, and he gave me some valuable growth hacking ideas. It helped my make a step forward out of my confused situation.

Mona Mors

Just had an insightful session with Kurtis! 🌟 Tapping into his vast seed-stage growth knowledge, he skillfully unraveled the intricacies of growth loops for my B2B SaaS. 🚀📈 He not only pinpointed potential challenges but also illuminated actionable steps to accelerate our growth trajectory. If you’re in the B2B SaaS realm and seeking a growth catalyst, look no further than Kurtis! 💡🎯🙌

Ab Advany

Kurtis’ knowledge of early-stage startup space is unbeatable. I came to the call with one specific challenge but it turned out that helping with it, Kurtis also helped to solve many other challenges I face. He was even so kind that provided me with awesome templates to help me strategize my work better and find alignment with our team. And on top of that, he is just an extremely warm person to talk to! I really hope I manage to book more calls with him.

Maija Riuttamäki

Bio

10-year startup veteran with deep experience in leading “0-to-1” growth efforts for seed-stage AI startups (both B2B and B2C), including discovery and validation for acquisition, monetization, & retention strategies. For better and for worse, I'm one of the world's most experienced "seed stage" growth practitioners, and I've made every mistake in the book so you don't have to. I love digging deep into problems to try and "find the real leverage" that can drive a business forward. I am a Reforge geek, having done 3 live cohorts: - Growth Series ('20) - Advanced Growth Strategy ('22) - Marketing Strategy ('22)

Expertise

  • Conversion rate optimisation

    The first startup I worked at was a tool for conversion rate optimization & UX insights, so I've seen in detail how some of the world's top teams approach CRO, and helped companies like Epson & British Gas score major conversion uplifts. I've been a featured speaker at CRO conferences, and designed & implemented ~100 A/B tests in my career.

  • Go to market strategy

    I've been the "growth" and commercial lead for 2 startups now (one B2B, one B2C). I have extensive knowledge of "growth loops" and how to pick the right approach for a given business, including target audience, channels, and business model.

  • Idea validation

    I've run a TON of experiments to validate product ideas and value propositions (landing page experiments, ads, discovery interviews, cold outreach), and oversaw discovery & design sprints to validate product ideas. I even orchestrated a month-long concierge MVP for a product before building it.

  • No-code

    I've hacked together many MVPs, experiments and product experiences using no-code tools like Typeform, Zapier, Email automations, WhatsApp, Stripe, etc.

  • Product analytics

    Strong understanding of how to analyze and interpret product data on acquisition, engagement, retention, monetization, and referrals. Built countless dashboards in Amplitude. Use Google Analytics weekly for the past several years.

  • Product launches

    I've overseen 4 product launches and reached the top-10 Products of the Day on Product Hunt 3 times. I also organized a virtual launch event that was attended live by 800 people.

  • Product management

    I PM'd a growth "pod" at Bunch and was responsible for multiple onboarding iterations, sharing and referral features, social profiles & comments, and more. As a strategic leader in the company, I collaborated with our CEO to form the roadmap and prioritize key initiatives.

  • Product market fit

    I have a lot of experience in finding & validating product market fit using both qualitative techniques like the Ellis Question survey, and quantitative analysis (retention cohorts and analysis of retention curves).

  • Remote work

    I was an in-office guy until the pandemic force our team to go 100% remote. 3 years later, I can't image commuting to an office every day. Along the way, I've learned a LOT about how to work effectively as a remote team, why it's a superpower, and when it makes sense to get people in the same room.

  • Sales

    In my first startup, I was the head of sales for a B2B SaaS for 6 years, and sold to companies like Google, Nike, Epson, Columbia Sportswear, Merck, and many more. I also built & coached our sales team and was responsible for our sales processes.

Toolkit

  • Amplitude logo

    Amplitude

    7 years of experience

    I use Amplitude all the time for funnel & conversion analysis, retention analysis, user composition and cohorts, analyzing A/B test results for in-app experiments, etc.

  • Instapages logo

    Instapages

    8 years of experience

    Built our entire website at Bunch using Instapage to enable fast, no-code iteration. Have created 100+ landing pages by now, published via the Wordpress integration.

  • Intercom logo

    Intercom

    14 years of experience

    I've been using Intercom for nearly 10 years - from basic email marketing to sophisticated in-app flows and experiences using custom bots, carousels, etc.

  • Stripe logo

    Stripe

    8 years of experience

    I have used Stripe in both B2B and B2C contexts, including subscriptions, discounted product sales, pre-sales, and ticket sales for events. I've set up dozens of Products and Payment links.

  • Zapier logo

    Zapier

    8 years of experience

    I frequently use Zapier to build seamless user experiences for marketing campaigns and have used it for product experiments as well as part of "MVPs" and prototypes.

Experience

  • Bunch

    Chief Growth Officer

    Bunch is an early-stage startup building products to make work life better for everyone by helping leaders be more effective, build ideal teams, and create a strong culture. Our flagship product is our AI leadership coach, a mobile app for new managers that enables them to build key skills in 2 minutes a day (now up to 87,000 users). Growth Strategy & Analysis - Identifying & building growth "loops". Qualitative & Quantitative growth models. Forecasting, analytics, prioritization, etc. Product Growth - Discovery, design & validation for key product experiences to drive activation, engagement, retention, sharing, and referrals. Led several GV Sprints, a Game-thinking Design Sprint, and concierge MVPs. Monetization - pricing tiers, packages, paywall placement & content, trial lengths, discount offers, etc. User Acquisition - TikTok, Twitter, Google, and Meta ads campaigns. Newsletter sponsorships, etc. CRM & Lifecycle - Email, In-App, & Push Notification strategies to drive activation, (re-)engagement & retention, and conversion. Launches - Product Hunt, Hacker News, a bit of PR Content marketing - blogging & social content (LinkedIn carousels, podcast l etc)

  • EyeQuant

    Head of Sales

    EyeQuant is a B2B SaaS for rapid, AI-based web design analysis. The company primarily serves digital agencies and in-house UX/CRO teams at large organizations. I oversaw all-things customer-facing at different points during my 6 years at EyeQuant (acquired in 2018) - from sales, to content marketing, to customer success. During that period, we 6x'd our annual recurring revenue. As a player-coach for our Go To Market team, I defined our strategy, mentored new AEs and SDRs, and personally closed >100 new accounts, helping companies like Google, Nike, Epson, LEGO, and Columbia Sportswear to improve digital experiences that impacted hundreds of thousands of users. The company was acquired in 2018 and still operates today.

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