Data-driven Growth Marketer, 5-star Growth Mentor, efficient Media Buyer ($15MM) & certified Team Manager | Ex-Ladder.io
I can help you with finding PMF and GTM strategy as well as scaling. I was lucky enough to meet and work with great marketers and help companies both big and small, including Fortune 500 and Y Combinator ones (Booking.com, Nestlé, Credit Suisse, Monzo Bank, Criteo, MidFirst Bank, Playground Sessions). Combined +$15MM in ad spend across Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, Snapchat Ads, Reddit Ads, Quora Ads, Spotify Ads, Apple Search Ads. Soon Brave Ads & TikTok Ads!
I enjoy setting up Zapier or IFTTT automations as well as playing around with APIs (I built a weather app using 6 different APIs). I did a few flows in Autopilot, improved lead source tracking on Unbounce, did a fair share of Mailchimp drips... You never know, maybe I'll have a cool idea or a solution for you :) // Recently I did a custom Google Sheets file for a Mentee so she can send her leads from Gmail to a CRM 🤖
I use a lot of tools… and know even more :) From mobile apps (Android & iOS), through desktop apps (Windows & macOS), web apps, Chrome extensions to different APIs, frameworks, languages and automation flows. If I can't find a tool, I build it - check my GitHub :) 🔧
I have helped +150 clients either scale or find their PMF & go-to-market on multiple ad platforms. The key is to test different things to see what resonates best with your target audience. Once you validate your assumptions, you have good insights which can be implemented in other channels 🎯
I'm working remotely, hiring remotely and I'm certified in distributed management. Over the years, I found tools, built habits and tried different approaches to maximise efficiency and good mood :)
Customer success happens when your customers achieve the desired result by interacting with your business. Working in a marketing agency, I have regular contact with many clients who want to improve their results. Good onboarding is the key - that is: processes, tools, communication, documentation, reporting results. Answer before being asked, exceed expectations, surprise your customers - but only positively!
Growth is not accidental. It’s not like “gimme 3 hacks so I can grow my company faster”. Growth marketing is a way to go because of strategy, high-tempo testing in sprints, experiments, optimization, scaling, transparency and... lots of failures 📈
Working in growth is usually not easy - it's fast paced, involves a lot of stress, making difficult decisions, juggling with too many tasks and struggling to please everyone. Oh, and it means conversations with people who don't understand you... We've all been there! Over the years, I have found ways to relieve stress - both the stress created by my superiors and the one associated with the rapidly changing industry. Let's grab some water, vent and chillax :)
I do Paid Social in marketing agency but I'm also a certified team manager and did courses on distributed/remote management as well as HR. I've been through some bumps to realise that employees are the most important asset and now I do what I can to support their growth - professional and personal, too. I'm a believer of the "growth mindset". Happy to help! :)
Facebook is getting some heat recently, but it's still the go-to platform for validating personas or value props. I've been advertising on Facebook for the last 5 years for startups, YC & Fortune 500 companies spending big $$$ and it's still the best platform out there (maybe except UAC for mobile apps).
Google Search Console is free, great and essential for analysing search traffic to your page. The setup is easy but often people don't pay attention to the data it shows. Let's change that! And don't forget to connect it with Google Analytics - it's quick and gives lots of insights.
Ahrefs is great for SEO keyword research. It feels like sometimes it gives better results than Semrush. Both are user-friendly, easy to use and you can't go wrong by choosing either of them.
Properly set up Google Analytics is a must have to analyse paid ads performance, understand your customers, pain points, funnel leaks and best performing places. I can help you out with tracking and GA setups. It's surprising how many websites don't have events and conversions defined... Let's change that!
Semrush is my favourite tool for keyword & competitive research. It's easy to use but powerful at the same time. One of my favourite features is the ability to see competitors' Google Ads.
Zapier is like magic. Connecting tools together never been easier. Mailchimp audience to Facebook Ads? Sure. You want to deliver news from your favourite blogs to Slack every day? No problem.
I'm not using Linux on a daily basis right now but I used to - both Ubuntu and elementaryOS. I know how to use Linux distros, how to navigate around it, shell (bash/zsh), I even set up LAMP stack once.
I'm an official Asana Ambassador and I know Asana in-and-out. Rules, portfolios, workloads, tags, dependencies, boards, lists, Zapier automations - you name it.
I love the team behind Basecamp and their books (https://basecamp.com/books). I've used the tool in various non-profit projects (even a TEDx conference I was organising) and I like the idea behind it - merging different tools into one platform.
Who hasn't used Trello? I started using it for personal projects back in 2015, then I used it with my friends and later in marketing agency in a more advanced form. If there was a certification program, I'd do it! Trello is great.
Although I'm mastering Facebook Ads right now, I did a fair share of Google Ads in the past, too. Mainly Search, GDN and UAC - the latter bringing extremely good CPIs & CPAs for mobile apps.
LinkedIn was (and sometimes still is!) considered a must-have for B2B businesses out there but I'm losing hope it'll ever bring the results clients want to see. There are some useful tactics one can implement, though - shoot me a message :)
Quora proved to be a decent platform to build some credibility and traffic to websites of my clients. It's not for everyone but it's important to not forget about its existence.
Twitter is not my go-to platform for paid ads but I've spent $$$ there, mainly because it has app install ads as well as very detailed targeting options which tend to be invaluable for some businesses.
Leadpages is less popular in our toolstack but I've used it several times to build landing pages. I also set up some Zapier integrations and conversion tracking.
Unbounce is our go-to tool for building landing pages, popups & sticky bars. We've built 100+ of pages for our clients, and I personally did both execution & conversion tracking on a lot of them. Also integrations with Mailchimp, Salesforce and Zapier automations (eg. with Facebook Ads).
I used to work a lot in WordPress setting up simple websites for projects that were organized by a non-profit organisation I was part of. I was setting up automations, contact forms, popups, sticky bars, SSL certificates, databases, security protocols etc.
I did some courses and projects around website scraping and automations (check my GitHub repos) for both macOS and Windows. I also published my first package on PyPI, woop woop!
I'm not an expert but I've been playing around with SQL in Microsoft SQL Server, Oracle SQL Developer and in programming languages - PHP, Python, R. It's a go-to for both simple and complex projects.
Although I don't like such tools for privacy reasons, I must say CrazyEgg, if someone doesn't like Hotjar, is a must-have for marketers, product owners and CRO specialists. I've been using it for the last few years.
I'm in love with Google Tag Manager - its simplicity and the amount of possibilities it gives. It's one of the first tools we recommend to our clients (especially with smaller dev resource) as it's extremely easy to set up tracking in GTM and keep pixels up-to-date. Need some help setting up tracking? :)
Although I don't like such tools for privacy reasons, I must say Hotjar is a must-have for marketers, product owners and CRO specialists. I've been using it for the last few years and it's one of the first recommendation for clients, even the trial version. Heatmaps and recordings are sooo useful and it just takes 3 minutes to set those all up.
I started using VWO back when it was called Visual Website Optimizer. It was our go-to tool for CRO & A/B/x testing for our premium clients. It's great!
I started using TweetDeck back in ~ 2010 to fight with FOMO. I had several columns opened with different lists. Several years later, I used it for Tweet scheduling.
Supermetrics is one of our primary connectors for Google Data Studio reports. We like the simplicity it provides for connecting eg. Facebook Ads or Snapchat Ads accounts.
We are using Google Data Studio daily at Ladder Digital to create live performance dashboards for our clients. Facebook Ads? Sure. Google Ads? Yea. Creative Report showing copy and creative breakdown? Of course.
I was an early Dropbox user (circa 2010) before Google Drive, Box and OneDrive became popular. I used it often for sharing documents and folders. Invited lots of friends to get +2 GB of storage (their famous growth hack), haha. When Paper came out, I used it with the team instead of Google Docs. PS. Looking at the icon I think someone meant Databox, not Dropbox...
I've seen Salesforce being used for a few clients as all-in-one tool. I was responsible for setting up integrations between Salesforce and Unbounce or creating Zapier automations.
CRM, managing contacts, sending emails, segmentation, A/B testing, exporting lists for later use in ad platforms (eg. Facebook Ads), Zapier automations, drips.
Emails, segmentation, A/B testing, exporting lists for later use in ad platforms (eg. Facebook Ads), Zapier automations, drips, editing templates in HTML/CSS.
Built a remote-first, international, diverse team of 8 based on enabling career growth, honesty and transparency. Helped scale the agency from 1 to 50+ employees. - Managed distributed team (recruitment, onboarding, mentoring, day-to-day management, 1:1 meetings, OKRs, KPIs), - client success (onboarding, strategy, excellence), - partnerships (AdTech & MarTech companies, eg. Facebook, LinkedIn, TikTok), - built processes, - supported sales (audits, sales calls), - managed budgets & P&L. Achievements: - Increased number of serviced clients by 3x YoY. - Increased team's MRR by almost 2x YoY. - Hired and onboarded 7 new team members. - Reduced clients' churn to below industry standard. - Implemented and fixed processes to improve efficiency, get time savings and decrease errors. - Built strong relationships with partners.
Every day I try to help a team of great people in their daily work while also managing clients' projects. I'm doing one-on-one interviews, as well as 6/12-months reviews, training sessions and I'm looking for ways to maximize positive impact on effectiveness from software we use (Asana, Slack, Coda, Airtable, HubSpot, Zapier) as well as finding and fixing holes in internal processes. I'm actively involved in developing Ladder - the coolest growth marketing agency on Earth 🌍.
📈 I was responsible for building online marketing strategies and their execution ensuring growth for B2B and B2C companies (SaaS, mobile apps, e-commerce), often from the Fortune 500. 🏆 I've personally worked with clients such as Nestle, Booking.com, Monzo or orthodontic startup from USA growing their businesses MoM and in the last example scaling Facebook Ads budget from $80k/mo to $300k/mo while lowering CPA from $120 to $35.
Company acquired by Ladder Digital (Ladder.io). For a few months (starting as company first employee) I helped scale Growth Engine to be the biggest growth marketing agency in Poland by building growth for B2B and B2C companies (SaaS, mobile apps, e-commerce) optimizing every step of marketing funnel. Main responsibilities: 🎯 carrying out analyses and studies (quantitative and qualitative), 🎯 making reports, 🎯 assistance in the development of marketing strategies, 🎯 execution of marketing experiments (ads, SEO, CRO, etc.), 🎯 creation and optimization of advertising campaigns as well as mailing ones, 🎯 calls and meetings with clients, 🎯 creating audits (SEO, CRO, advertising, sales, competition), 🎯 onboarding and helping new employees.
One-man-army doing IT in a non-profit environment where among other things I did: web dev (created several pages on WordPress); a full rollout of new tools such as: G Suite for Nonprofits, DigitalOcean, Slack, Freshdesk; device management; trainings for people interested in IT.
Major: Company management in e-business // Thesis: The future of the Polish labor market in the digital marketing industry in 2020-2025 — results of a study conducted using a Delphi method. // Courses: Project management, Process management, Economic law, E-business law, Managerial economics, Behavioural economics, VR/AR/digital marketing, Business ethics, HR management in e-business, Marketing strategies in social media, Consumer trends in e-business, Supply chain management in e-business, Knowledge management, Management accounting and cost accounting, Strategic management, Digital technologies in economic relations, Strategies and e-business models, Financing and valuation of technology companies, Data analysis (R, SQL), Effective IT management in enterprises, New technologies in management, Basics of technology entrepreneurship, Search engine marketing, Analysis and application of social networks on the internet, Tourism business management
Kuba has gone from employee #1 at an agency to the point where today they have 60+ employees. If you own an agency, you have to talk to him and pick his brain.
I had my first mentor call on GrowthMentor. It was absolutely amazing. The best part is that Kuba had already done his research and came prepared with specific bullet points. He answered half my questions even before I asked. Very comfortable to talk to him. I highly recommend him to anyone looking for some deep insights in Digital Marketing/Agency space.
Kuba is great! Always comes prepared and shares additional resources if you want to learn more on your own later.
Kuba is amazing!! He’s great to chat with and he prepared for our session very well. He went through our website in advance and provided us with a lot of actionable strategies that are very useful and valuable!! His advance covers a wider range of topics and even provides follow up suggestions after the meeting!! Kuba is very knowledgeable and gave me lots of expert advice. I highly recommend him if you’re seeking advice on growth! Looking forward to following up with him soon!
Kuba is an amazing mentor with a wealth of knowledge for paid media ads. I came on the call confused as to why they were performing poorly. However, after the call, I left with a much deeper understanding of the metrics that made my ads work. I highly recommend him if you are looking to get your media buying strategies to the next level
Kuba was awesome to chat with. He helped me gather a lot of useful insights in a short period of time. I have a lot to work with now after this session!
Kuba gave me some excellent advice on how to stand out in the marketplace and he very patiently helped me troubleshoot a specific campaign I am working on for a client. He is so easy to talk to and I would recommend anyone with Facebook ad strategy questions to reach out an book a call with Kuba.
Kuba was great to chat with about potential ideas in my go to market. He asked for up front information so he could research and prep for our call. His approach to growth marketing is very methodical and follows a typical top to bottom approach. He was very knowledgeable and full of ideas for me to try!
Kuba has relevant knowledge for B2C FinTechs and shared his experience in a structured way that was easy for me to take away and implement in my business.
Kuba was very knowledgeable and after analysing my situation with Instagram ads, he provided with specific insights on how to optimize my campaigns.
In 30 minutes, Kuba has given me insights that I haven't thought of and gave feedback beyond Facebook Ad. It is one of the most productive meetings I've had in a while. Thank you for your time and sharing your knowledge, Kuba! :)
Kuba yet again gave greatly actionable advice & is very eager to assist in helping.
Thanks for sharing insights on Retargeting as a strategy and compare it with possible alternatives. This helped me to clarify and prioritize our resources.
Another great session with Kuba. He's very generous with his time and knowledge. Analyzed my current state and gave actionable steps to take with my business
Kuba has a positive vibe and calmness that makes you be open and share more challenges than the one your are having the call for. He listened very carefully and came up with nice ideas and ways to tackle my first stage of GTM strategy. He spent more time than scheduled to share his feedback on the customer interview questionnaire I am working on. Will keep in touch for follow up advice
Had a great initial session with Kuba. He is very knowledgeable and gave actionable insights. I am a visual learner and appreciated him walking me a visual exercise to help me understand KPI metrics. Looking forward to the next call.
I found Kuba to be super friendly an approachable. I asked him to decimate my sales funnel and he was adept at isolating potential problems and stressed the importance of testing various approaches. It's clear he has a lot of experience and I'm excited to show him my progress over the coming months.
Thanks again Kuba for another insightful session. I feel my knowledge of LinkedIn ads and how to trouble-shoot has improved enormously!
Kuba was great! He listened to the hurdles we are currently experiencing and provided some valuable feedback and action items for us to work on over the next few weeks.
Kuba was super helpful and easy to talk to. He understood the challenges I described and offered some valuable insights and action points, detailing some next steps in terms of tests and changes. Recommend chatting with him around anything growth and paid.
Kuba was excellent! He took the time to hear the struggles I am currently experiencing with growth marketing and conversion rate optimization and made some valuable suggestions that we can work on immediately. I plan on following up with him in a few weeks and highly recommend him.
It was a great talk with Kuba, he help us a lot. Has great experience and his focus was on giving the most that he can in the session, no matter the limit time has passed. It was my first session here and i already want to be a growth mentor member forever. Thanks a lot Kuba!
Excellent communication and an open mind for business development and marketing automation.
Kuda is my guy. He hung out with me on a Friday night to talk about Facebook ads, and my current campaign. Super appreciative of his advice, and time given.
Loved my session was Kuba - he had reviewed by landing page in advance and had lots of valuable feedback from the word go. Picked up lots of actionable not-obvious insights. Excited to keep in touch and get his mentorship periodically.
Very insightful session and helpful advice which we will use. Looking forward to following up with him soon!
Fantastic session with Kuba. Entered not knowing what I didn't know and now feel much more confident about moving forward with PPC.
Kuba was exceptionally knowledgeable. He gave solid advice that I can test immediately. I found it especially helpful and time-saving.
Kuba is a great mentor. He really took time to help me out and improve my GTA. Looking forward to talk to him again in the future.
Kuba made some really valuable points about the product and the marketing strategy. Some of that stuff I might have learned the hard way otherwise. He also suggested couple of innovative approaches to get the first few B2B customers.
Very insightful session with Kuba.
Great 30-minute call with Kuba, lots of useful advice for where I am in my business. Will be checking back in in a few week's time!
As the only marketer in my company, I've no idea what kind of KPIs to set and what to work on for our GTM strategies, so I consulted Kuba. Kuba is experienced in paid ads. He's very dedicated, before the session, he even went to my company website to sign up for a trial to look at our top of funnel activities. Then he gave me some ideas based on what he knows about the B2B SaaS space. Super dedicated mentor!
My session with Kuba was great. Kuba provided some great ideas that I can implement to grow the business and ensure we're tracking all of the data necessary data points to make informed decisions moving forward. Looking forward to continuing to connect with him!
The meeting was very insightful, and I've learned a lot. Will definitely will book again!
Kuba was super helpful and patient throughout the entire call!
Kuba is a pleasure to chat with. Highly recommended
Kuba really helped me out big time! I had been struggling getting conversion tracking for Google Ads set up correctly for a few weeks. Kuba took the time to go through all the settings in Google Tag Manager, Google Analytics and Google Ads with me and we even repeated the process for my second website. He also shared some great resources so I can learn to do this stuff myself. Thanks so much :-)
Kuba was very insightful, shared a few golden nuggets a new tool that will help us get more ad creatives for Facebook. Thanks again!!
Kuba is great! Many detailed tips that are useful and give me new insights how to better approach my audience. Thanks!
Very good mentor! booking another session soon
This is my second chat with Kuba and both times he has been so helpful with all my questions. Very knowledgeable and willing, definitely recommend!
Kuba was awesome to chat too. Such great knowledge into all areas and very helpful advice which we will use. Will definitely be looking to book multiple more sessions with him and dive a bit more deeper into things as we chat more
11 stars of 5 ha for Kuba. I just finished a great talk with Kuba with a lot of notes I have to go through. Kuba came with his own ideas and valuable suggestions on what we should consider doing. I definitely recommend having a talk with Kuba. Thank you for your time :)
Wish there was a 6th star to leave as a review. Highly highly recommend having a conversation with him, a real top class mentor! Kuba was super go-out-of-the-way helpful and arguably the best session I've booked on here. He took the time to do a deep-dive on my company, the website, and other specifics before the call to ensure that I am able to gain max. value from the call. Additionally we continued the conversations for 30 min past the time spent to ensure we could cover all granularities. Came out feeling both unstuck(after a week of being overwhelmed) and equipped with tactics, approaches, methodologies, etc. Thank you so so much.
In just a short 30 minute call, Kuba verified so much of my initial thinking, enabling me to more effectively build a growth strategy for the business. I highly recommend his knowledge when it comes to growth marketing.
Kuba was absolutely fantastic to speak with. He took the time to familiarise himself with my company prior to the call. We went through my issue and he gave me honest feedback and actionable guidance on crucial underperforming areas. Really looking forward to implementing his guidance and catching up again to review. An incredibly productive and valuable session.
Really great chat with Kuba, good insight into different strategies and really understanding the target segment for ads as well as pain points. Would highly recommend!
Kuba gave me.lots of.ideas on what to look at when developing a channel strategy - highly recommend! We ran out of time, wish I had booked a longer session with him!
Kuba has been great, he helped me create a whole excel spreadsheet with code for one of our real estate agents so the leads coming from a third party would go to her CRM system. It was a struggle for me and it looks like he resolved the issue. Thanks again, Kuba.
Kuba was awesome! He took the time to review my website prior to our call and gave me actionable feedback to improve the metrics I was working on. I highly recommend booking a session with him!
I had a chat about Google Ads today and again Kuba is really helpful. He gave me much advice to implement and resources to learn. I feel more confident now about the Google ads. Can't wait to show the improvement result to him in 2 or 3 weeks!
It was a great session with Kuba. He gave me lots of good expert advice which put me on a better footing with my FB ads. Looking forward to following up with him soon.
I discussed LinkedIn and Facebook ads with Kuba and he gave me many insights and make me realise I have many homework to do! 😄 He doesn't hesitate to share his knowledge and tell me anything I need to know. Thanks for the help, Kuba!
Kube goes above and beyond. He has been helping me out with my google and zapier issues. He has been available even after the call and makes sure I understand everything. He has done the research and spent more time outside of our meeting to come up with a solution to my problems. Thank you so much.
Kuba helped us troubleshoot our Google Ads campaigns and shared a lot of powerful insights about Adwords and Display network algorithms. Really valuable session!
Kuba is a hands down expert in Facebook Advertising. His help is what I needed and through our session I walked away with 4-5 action items to revive my remarketing ads which have dropped in performance. Kuba is an overall thoughtful person and is the kind of guy you want to talk marketing with! From the conversation I saw his experience permeated many verticals. He is a true professional.
Kuba was great to chat to and had some new ideas/strategies different from other mentors. Really appreciated his advice.
Kuba is a great specialist. We had a meeting about running social media ads for B2B. He helped me clear out my strategy and approach, and equipped me with knowledge on important aspects I was not even aware of. I'm 100% recommending him as a mentor!
Kuba, He gave very direct and actionable feedback. Many points he mentioned we are aware that we need to improve them and they are on our todo list, but in any case it was good to get the feedback and we know what to work on. Was great, productive and useful.
Another incredible session with Kuba! This time, we tackled all things tactical reporting and matching performance to tactics. Kuba has a range of awesome tools to offer and really helped me get a clear picture of what I need to build. He's very empathetic and continues to ask the right questions. Get a session booked with him - learn something new today! 5*
Very helpful and knowledgable. Went over time and was eager to share helpful information. Highly recommend!
Kuba is very friendly in listening, sharing his exeriences on the automation and API projects. Overall great guidance.
Kuba was awesome! He helped identify specific bottlenecks in our workflow, as well as give helpful tips that I'm excited to try out!
Kube was really patient and took the time to show me the step, went back and forth on my project to make sure all the steps were properly set up. Thank you!
I really got a lot of value out of my call with Kuba. He was able to point me in the right direction regarding how to set up a manageable reporting system, offered advice from his experience and answered my questions clearly. Thanks, Kuba!
Kuba is an amazing person, who wants to help others to learn and become better as Growth Marketers. He came very prepared to our session and had so much value and knowledge to share with me. I highly recommend booking a session with him!
Kuba is a great mentor! He has a wealth of knowledge and can provide advice with examples from his experience at a dizzying rate! His strategic perspective followed by digging into tactics that can be tested was really impressive - as with anything in marketing, we don't know until we test. Kuba asks all the right questions to get the most out of a session. I have pages of notes for my next month's experiments. Book with him and thank me later! 5*
It was a great session with Kuba! He brought some fresh and interesting ideas to a problem that I was dealing with regarding specific targeting, and patiently explained them to me. I'd recommend him for sure!
Kuba has been super helpful and shared lot of insights and experiences about Linkedin Ads. I can already apply this new knowledge to my ads. Thank you!