Kuba Nowak

I have some interesting learnings to share about building growth team(s) and who to hire for growth roles at different growth stages. This could be applied at startup, scaleup and big organization that plans a growth/optimization stream

Research, design, and execution of A/B tests. Setting up Experimentation processes and programs to manage the testing pipeline. I've run tests on low-traffic pages and for clients with millions of monthly users

I love geeking out about statistics of the AB tests - professionally I've tried both frequentist and bayesian approaches. I have basic python and intermediate SQL skills that are enough for the data analysis of large data sets.

I always think about the user and her needs and wants. This is then reflected in all the journeys, touchpoints, experiences, and creatives I design or I get from the designers. I'm a huge fan of Miro and Figma for design purposes.

Since using data for the decision making is my magic power I can help you answer questions from the data coming from your marketing channels as well as designs campaigns combining multiple touchpoints to maximize the chances of getting a lead/user/sale

I can help you validate your ideas on the different levels of fidelity. I've facilitated remote and in-person user testing and I've run plenty of AB tests for learning purposes.

I'm a huge fan of automating as many tasks as possible to save time from conducting the same repetitive tasks. Marketing automation means for me both creating automated workflows in one environment as well as combining data from multiple sources for the desired result.

I have an in-depth understanding of the tracking, reporting, and analytics that can help you define what and how to track for your product and specific experiments.

I've been involved in all stages of communication and positioning the product in different channels for wider audiences and in the product to facilitate user activation and retention.

I've mastered building sophisticated time & behavior-triggered workflows for drip campaigns, personalization, automation, and lead generation. Both for B2B and B2C campaigns

I've used Amplitude to analyze product data for both Web and Mobile Apps. I've set it up for one client from scratch - from designing the tracking pipeline through defining metrics and building reports and dashboards. I've used Amplitude to analyze data of users coming from multiple marketing campaigns that helped in understanding end-to-end marketing performance.

I'm a certified Google Analytics Power User who worked both on Google Analytics 360 accounts where data of Millions of users were reported and I've been implementing Google Analytics for Startups from the scratch.

I've set up multiple Google Data Studio dashboards leveraging blended data from multiple sources to report on the product metrics but also for monitoring AB test performance and facilitate communication with stakeholders.

I've worked on both Google Tag Manager 360 accounts where sophisticated tracking projects were implemented leveraging well-defined Data Layer for multiple properties and I've been implementing GTM for Startups from the scratch.

I'm a Hotjar power user, getting a lot of inspiration for the theories that fuel further tests and optimizations. It is the best alternative to getting an idea about how your users use your product when you can't talk to them.

I've used Hubspot with multiple clients for Web and Mobile apps onboarding, Customer relations, Landing Page building, CMS where I used multiple data points to make it work. I've mastered building sophisticated time & behavior-triggered workflows for drip campaigns, personalization, automation, and lead generation. Both for B2B and B2C campaigns

I've used Intercom to set up chatbots for simple tasks to automate, lead generation, and customer service. I've also used it to build an onboarding experience for new users.

I've worked on the implementation and maintenance of Segment for tracking Web and Mobile App products where a mix of data from marketing sources, product, database, 3rd party marketing tools was combined to enrich user profiles and track their behaviors.

I've used VWO and Google Optimize to run multiple AB tests on the marketing and product side, using sophisticated audience targeting to run the experiments as designed

I've used Zapier to automate multiple types of tasks and to connect the data between multiple sources which otherwise would be huge development projects.