Kimon Tousmanof

Product marketing leader with experience across different industries, combining hands on execution with clear strategy. I work end to end across full funnel growth, improving landing experiences, optimizing conversions, and aligning every touchpoint for impact. Startup founder turned mentor with a lean startup method approach and an experiment driven mindset, focused on solving problems, shaping positioning, and building processes that help teams move faster with clarity and measurable outcomes.

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  Copywriting

  In my current job, I am responsible for creating and checking the copy for our product (both the website and the app) and social media campaigns. Moreover, I have written and distributed numerous press releases in the past years.

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  Email marketing

  In the past years, I have set up numerous email marketing campaigns. From retention emails to emails created to resurrect churned users and seasonal newsletters.

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  Go to market strategy

  As a former startup founder I have developed go to market strategies for several new features. Moreover, I have mentored startups on their strategy and helped them develop strategies to deploy new features or pivot.

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  Growth marketing

  I founded and grew Arpato, an online auction tool for businesses that are active in the leisure sector. A lean approach was used during all steps of the process.

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  PPC strategies

  With 5+ years of experience in PPC, I have a proven track record of setting up and optimizing campaigns for various actions and conversions. I specialize in creating highly effective Facebook and Instagram ads, as well as Google ads. From the idea validation phase to campaign optimization to increase ROI and lowering the cost per acquisition.

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  Product marketing

  Pop-ups, promotional banners, FAQ articles, push notifications and any part of the product containing copy is something I have been doing for several years now.

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  Google Ads

  11 years of experience

  I have been working with Google Ads since 2016, and have experience with all types of campaigns, from search campaigns to performance max campaigns. I can help you develop strategies to drive more traffic to your website, generate more leads, and increase your online sales.

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  Facebook

  11 years of experience

  I have been working with Facebook Ads since 2016, and have experience with all types of campaigns and creatives for different purposes and products. Audience targeting and segmentation, ad copywriting and design that converts, campaign optimization.

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  Google Analytics

  11 years of experience

  I have been using Google Analytics (both Universal and 4) on a daily basis from 2016 until today. Custom reports, conversion tracking and exploring multiple paths and funnels to make strategic decisions.

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  JIRA

  8 years of experience

  I have been using Jira since 2019 to create and prioritize tickets between the stakeholders involved in product releases. Tickets mainly involve marketing, design and development tasks.

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  Zoho

  8 years of experience

  I have used several tools created by Zoho. In the past years my focus was on Zoho Survey since I was using this tool to create and distribute questionnaires.

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  Classifieds

  I have been in the classifieds industry since 2019, optimizing product flows and online campaigns for the leading transactional classifieds player in Greece.