Kenny Hoang

I’m Kenny Hoang, Founder of Emblem.cc, we're a lean growth team for One of None DTC Ecommerce brands doing $5M-$30M in annual revenue. We help brands scale profitably by tying top-of-funnel acquisition (Meta & Google) to the P&L (Contribution Profit). Some of our Brand Outcomes •$6M to $20M YoY growth for a CPG brand • $15M to $25M scale for a DTC brand •$1M to $4M in 2 years for an apparel brand • First $1M month for a travel brand • $1M Launch in 2 days for a new product release *some of these are outlier outcomes. There's no silver bullet but doing the work, thoughtful strategy, leveraging unfair edges, a lot of luck. This is my 10th year in performance marketing, I’ve helped partners generate $150M+ in revenue in DTC Ecommerce specializing in Meta media buying and growth strategy. The Reality of DTC Growth Today: The DTC playbook of the 2010s is fading and the squeeze is on: • Ad platforms & tech stacks are a cost of entry instead of a competitive advantage (Shopify, Meta, Google, TripleWhale, Recharge) • Baseline of content talent has skyrocketed & winning attention is more expensive • Amazon, Temu, and Alibaba are margin vampires driving expectations lower • Tariffs, supply chain volatility, and inflation are reshaping unit economics • Privacy laws (iOS14.5, GDPR, CCPA) have changed how we track & acquire customers Winning now requires operational excellence across the board where Marketing, Operations, Finance are integrated. DTC isn’t on easy mode anymore which is sobering but good, because the difficulty of the task is proportional to the opportunity. If you own, operate or head marketing for a $5M-$30M brand here's how I can help: • One of None Audit & Design - Instead of incrementally better, category-breakers seek divergence and a fundamental rethinking of what is. I believe this is pivotal to growth strategy across not only marketing (media, retention, web) but operations and finance as well. • Paid Media Efficiency – Meta & Google ads that align with Contribution Profit & New Customer ROAS in addition to in-platform metrics. • Daily Contribution Profit Tracker – Moving beyond blended ROAS to understand true profitability across Shopify, Amazon, Meta & Google. • Creative Portfolio System – Developing a structured creative framework to expand advertising TAM while optimizing iteration cycles. • P&L Audit, Design, & Unit Economics – Identifying margin leaks, SKU economics, and offer structures that impact sustainable scaling. Let's see how we mercilessly cut 10% on your Operational Expenses (OpEx) to allow more breathing room for Paid Ads volume. • Marketing Calendar & Media Planning – Aligning spend with seasonality, product launches, and cash flow cycles for controlled scaling. By the end, you’ll have clear action items to work at driving profit-first growth over the next 90 days. Calls are recorded for easy reference. If you don't see booking times because of time zone/scheduling just dm me and we can work out a time.

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  Community building

  One of the most core pillars of a strong DTC brand is to stand for something: It's brand. What your brand's all about, what your brand message is, how your brand looks, how your brand talks, the experience to expect when interacting with your brand. That's what creates a magnetic brand. The category design that brands foster is what lends to a fostered community, which creates the strongest form of marketing: word of mouth.

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  Growth marketing

  Growth marketing is strategy and execution to the P&L. The principles of growth are timeless (offer/unit economics, targeting, creatives). But there's also strategies/tactics along the way that change with time and it's important to keep an eye for asymmetric opportunities and being adaptable. Success Metrics: Contribution Profit (Cash in the bank) as the north star for bootstrapped $2M-$20M DTC brands. MER/Blended ROAS, New Customer ROAS, and in-platform ROAS as directional indicators.

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  PPC strategies

  Meta Ads (Facebook, Instagram) is my bread and butter the past 10 years. I've helped lead growth strategy and execution that's led to $150+ million dollars in sales for brand partners and have learned what to do and a whole lot of what NOT to do. Charlie Munger says, “All I want to know is where I'm going to die, so I'll never go there.” All I want to know is where I'm not going to lose money on ads so I minimize losing money on ads.

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  ChatGPT

  5 years of experience

  ChatGPT is a core part of my growth stack for research, campaign analysis, offer/angle ideation, photo modeling, and creative dev. I’ve built custom GPTs for brand workflows and plugged them into internal systems to move faster and drive Contribution Profit growth. I can help you build custom GPTs and prompt libraries for you and your team, based on our Creative Portfolio Framework, speed it up w/ creative & angle ideation, brief creation and ad creative production Happy to show how I use it.

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  Facebook

  12 years of experience

  I've been media buying on Facebook since 2015 and have help led campaigns that have generated $150+ million dollars in sales on Facebook, Instagram, Snapchat, TikTok and YouTube Ads. Back then you could utilize tactics to hack your way to success, now it's the opposite. The intangible side of Marketing, the art and the Financial side, the numbers, is underrated. TAM, Unit Economics, P&L Design, Product, Positioning, Community, Offer, Creative, Timing.

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  E-Commerce

  I've been able to experience and be hands-on in Strategic and Execution roles across different stages in DTC Ecommerce. Bootstrapped Brands: $0 to $1M Ascending Brands: $1M-$10M Challenger Brands: $10M-$100M Enterprise Brands: $100M-$1Bn My bread and butter experience is helping Ascending Brands in the $2M-$20M range with Growth Strategy, Paid Media, and Paid Search mapped to the P&L.

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  Social Media Advertising

  Domain expertise in Facebook & Instagram Paid Media with $150M+ in sales in Direct-to-Consumer Marketing. With channel experience in TikTok and Snapchat Ads.

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  Advertising

  I've risen in the ranks working for an enterprise level agency, hired agencies for DTC Brands ranging from big full-service agencies to boutique creative agencies. I've sought counsel and mentorship from 7-8 Figure agency owners and 7-9 Figure operators in DTC Ecommerce and Lead Generation.

• https://www.commerceoutliers.com/
• http://emblem.cc/work