Kelly Yefet
Marketing @ Moderna | Marketing Advisor | MBA | Ex CPG, Tech
Kelly was super helpful with identifying growth ideas for our business. I was able to walk through my current target audience and metrics in the ecommerce space and get useful advice as a result. Kelly is approachable, friendly and knowledgable and I recommend her as a mentor. Thanks Kelly! 5 stars.
Bio
Precision > Guesswork At the core, I believe in precision. Every strategy I craft is aligned with your unique goals, ensuring long-term, sustainable growth that leaves a lasting impact on your startup's journey. Let’s work together to shape your success story through strategic brand and growth marketing. Collaborative Success I have empowered numerous startups with effective marketing strategies that drive growth and amplify brand visibility. From crafting compelling brand identities to identifying target audiences and building robust growth funnels, we consistently exceed expectations by deeply understanding your challenges and goals. Diverse Industry Expertise Our experience spans diverse industries, including Consumer Packaged Goods (CPG) and biotech/pharma. This breadth of knowledge equips us with a holistic understanding of the unique challenges and opportunities startups face in today’s dynamic business landscape. Your Strategic Partner Partner with us for a hands-on approach that prioritizes your goals and vision. Together, we'll unlock your business's true potential, create captivating campaigns, and propel your growth to new heights. Gain access to exceptional talent with a rich, diverse background—at a fraction of the cost of a full-time equivalent (FTE).
Expertise
Go to market strategy
I have worked alongside many product managers and founders to develop strong GTM plans with a focus on long term growth to ensure we don't just see a spike on launch day, but sustained acquisition. Most recently, I launched Linkpop by Shopify. Check it out here: https://www.producthunt.com/posts/linkpop-by-shopify
Growth marketing
As a growth programs manager, I focus on leveraging the right tools, channels, and message to reach out business goals. This includes everything between customer acquisition, activation and retention. Through research, ideation, opportunity sizing and execution, I always want to ensure we're finding innovative and creative ways to grow.
Remote work
Over the last 2.5+ years, I have transitioned into a fully remote career. As an employee at Shopify, running my ecomm business, and as a growth advisor to startups. I've worked remotely with other fully remote teams, or with hybrid colleagues. Need support in succeeding remotely or want to chat about the challenges or advantages - I'm around.!
Toolkit
Asana
7 years of experienceKeeping organized is key, especially when you have a ton of projects on the go across different functions. Asana is one of my go-tos for organization, keeping projects moving forwards and keeping each-other accountable.
Google Analytics
9 years of experienceI’ve been leveraging Google analytics to make informed decisions for our businesses from my own start ups, clients, and at Shopify. I’m always excited to continue to learn and grow within the tool.
Industries
Brand Marketing
I have experience in B2C and B2B marketing across CPG, Tech, Pharma, and Retail. I am a digital and brand manager, focused on delivered long term sustainable growth strategies for you and your business
Digital Marketing
I have experience in B2C and B2B marketing across CPG, Tech, Pharma, and Retail. I am a digital and brand manager, focused on delivered long term sustainable growth strategies for you and your business
Pharmaceutical
I currently lead marketing for Moderna Canada, with hands-on experience in biotech, driving growth, and crafting targeted strategies for impactful brand visibility.