Kelly Aratoon

I love jumping in with founders and marketing teams to bring clarity and momentum to growth. Whether you're not sure where to focus next, your funnel feels leaky, or you’re spending on ads without seeing results—I've been there, and I can help. My sweet spot is helping brands translate their goals into measurable, profitable action. I’ve led growth for PE-backed businesses and scaling startups, building strategies that connect performance marketing, creative, and messaging into one clear plan. I’m here to troubleshoot, simplify, and help you move forward with confidence.

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  Growth marketing

  I love turning messy growth challenges into clear, actionable plans. Whether it’s fixing funnel gaps, dialing in messaging, or making your ad spend actually work—I help founders and marketers focus on what drives real results.

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  PPC strategies

  I love helping teams get the most out of Google Ads—whether you're unsure what’s working, wasting spend, or just starting out. I’ve managed millions in ad spend across search, shopping, and YouTube, and know how to turn data into decisions.

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  Google Ads

  16 years of experience

  I've been managing Google Ads for eCommerce brands for 15+ years, both in-house and as a fractional Head of Growth. I’ve led accounts with budgets from $5K to millions across DTC, B2B, B2C, and subscription models.