Growth Marketing Expert, Japan Marketing, Japanese Content Localization
A start-up marketing guru. Helping Tech/SaaS/E-Commerce companies to establish their presence in APAC/Japan regions through brand marketing, growth marketing, SEO friendly Japanese content localization, demand generation and sales enablement. Please feel free to reach out to me and discuss how we can build the successful roadmap to get us where we want to go. • Over twenty years of broad on/offline marketing experience, including market research, field marketing, SEO friendly content development, demand generation, PR and events • Entrepreneurial experience by being a founder of start-up e-commerce business • Demonstrated success in collaborating, leading, negotiating and interacting cross-functional teams at all levels of stakeholders across multiple regions and time zones • Professional experience in quantitative/qualitative researches to gain customer insights • Excel in connecting research and statistical analysis into strategic planning • Experience in developing and implementing integrated marketing strategies by defining target segment and persona, country-specific KPIs, channels, budget and timelines • Solid knowledge of analytics/testing tools, such as GA, Adobe SiteCatalyst and SiteSpect • Fluent in both speaking and writing Japanese and English • Comfortable using Adobe CS software, including Photoshop, Illustrator and InDesign • Capable of managing multiple projects in a fast, deadline-driven, data-centric environment
- SEO friendly content development - different types of content (blog, video, ebook, webinar, product sheet) and release frequency - content calendar - integrated campaign
- marketing funnel analysis - increase net new leads/contacts, inbound inquiries via multiple marketing channels - short term and mid term strategy - Inside Sales, outbound strategy
- Market readiness - Japan and APAC market - Competitive landscape - Sales channel strategy / Partner enablement - Positioning - Tailored messaging
- nurturing e-mail - triggered e-mail - scheduled/e-newsletters - targeted e-mail - bi-weekly emails to keep engagement level high - enablement e-mail
- daily use of overall prospect/customer tracking - campaign creation - opportunity stage tracking - pipeline tracking - performance / activity tracking
marketing in general, digital marketing, content marketing, Japan entry, go-to-market strategy, APAC market entry, field marketing, public relations, social marketing, SEO friendly localization, partner marketing
marketing in general, digital marketing, content marketing, Japan entry, go-to-market strategy, APAC market entry, field marketing, public relations, social marketing, SEO friendly localization, partner marketing
Start-Up, Growth Marketing, B2B Inside Sales/SDR Operations • Manage team of four members and grow sales pipelines by increasing net new leads, signups, opportunity counts via marketing activities, optimizing the demand generation conversion, Inside Sales/SDR operations and partner enablement • Localize various contents, processes, guidelines and rules to optimize the JP marketing function and team effectiveness to grow the JP business
Start-Up Marketing, Japan Localization, Demand Generations and Nurturing • Oversea overall marketing operations in Japan, including developing strategies, managing budgets, hiring/managing BDR team members, and working closely with country MD, sales directors, product managers to support the business growth • Launch various marketing campaigns to create the market, educate the prospects, generate new leads to grow house-list size and set up mechanism for automated marketing practice for effective nurturing process
Japan Integrated Marketing, Field Marketing, • Developed and executed integrated marketing campaigns to grow awareness, site usage (apply, job posts), engagement rate, and overall revenue • Developed, localized and tested a variety of creative contents to communicate our brand, product value and service benefits on media, such as webpage, landing page, buttons, product videos, emails, social, TVCM, presentation decks, and other prints • Increased number of leads by implementing a variety of new initiatives, including thought-leadership webinars and tutorials, developing user guide, videos, events, DM/flyers, TVCM, OOH, taxi ads, SEM, toll-free in-bound call support, etc. • Conducted over 20 interviews with B2B clients to produce video and text contents to feature their hiring challenges and success stories to inspire others
Japan Localization and Employer Branding for Talent Acquisition • Developed and implemented overall communication and candidate engagement strategy for both mid-career and new grad hire via online and offline channels • Drive digital marketing campaigns, including display ad, videos, mobile, job listing, direct email campaign to increase registrations and application conversions • Collaborated closely with global branding team and various stakeholders to align and localize recruitment branding initiatives to suit Japanese market
Overall Country Marketing Operations and Client Engagement • Developed, implemented and evaluated overall JP localized marketing strategy by creating country-specific content, client/candidate engagement campaign to support Japan business objectives • Handled multiple localization projects, such as developing webpage contents, writing ad copies, marketing collaterals, guide books, weekly press releases etc. • Effectively managed PPC ads, SEO initiatives and social media marketing to promote jobs and engage passive job seekers to apply • Organized over 20 client events, targeting both candidates and HR executives, including career fairs, networking, workshops, and thought-leadership seminar series
Creative Content Platformer / User Experience & A/B Testing: • Translated, localized web contents and newsletter contents into Japanese • Collaborated with multiple stakeholders to conduct A/B and multi-variant tests to improve downloads, avg. spend per user, website design and overall user experience • Tracked and analyzed site visitor demographics, downloads, conversions and channel attribution via Google Analytics, Adobe SiteCatalyst and SiteSpect • Worked with marketing team to run SEM and SEO campaigns to monitor branded and non-branded keyword performance and measure attribution by channels
E-Business Operation, Site Structure Design and Client Management: • Developed and updated e-commerce site design and page content by wireframing, gathering all the necessary content elements, images and writing text copy. • Designed, marketed and distributed an original line of special event stationeries, such as wedding invitations, announcements, special event materials via online channels • Expanded the client base by establishing partnership with hotels, banquet venues, event planners, PR agencies and word-of-mouth
Media Research, Demographic/Psychographic Analysis and Reporting: • Researched and analyzed online and print media ratings, visitors, viewer/reader demographics and psychographics to identify business expansion opportunities and made recommendations to the senior executive team • Prepared in-depth research reports and presentations by writing contents and creating layouts and visual graphics, including charts, graphs, maps and diagrams and communicated the results to both internal and external clients, such as agencies and corporate advertisers