At Boom & Bloom, we specialize in growth marketing advisory, coaching, workshops, and speaking engagements tailored for tech companies. As the founder and growth advisor, my role encompassed: • Consulted and supported startups in SaaS, EdTech, and GreenTech sectors. • Trained teams at Fortune 500 companies like Unilever and Beam Suntory. • Worked as an entrepreneur in residence and expert at the leading global startup accelerators such as Techstars, 2080 ventures, and Seedstars across Europe, Asia, US and Middle East and Africa. • Delivered 50+ training sessions in growth marketing, rapid experimentation, and demand generation. • Mentored 75+ GreenTech, energy and social enterprises as part of the Rockstart accelerator program in the Netherlands and Denmark. • Facilitated workshops at Forward·Inc, an NGO that supports refugee with entrepreneurial skills. • Taught courses on online growth, communication, and PR at ESEI Business School in Barcelona. • Received the Break Fellowship, an esteemed EU initiative for women entrepreneurs.
Katya De Freedericksz
Growth marketer | Startup mentor | Helping EdTech & SaaS companies to unlock their growth potential
I spent 30 minutes with Katya, and I cannot believe the value I got just from bouncing ideas back and forth with her. Katya knows her craft when it comes to go-to-market strategies. She was quick to understand the challenges and shared some potential ideas to help build a brand that performs commercially. Thanks, Katya! I look forward to chatting with you again!
Such a brilliant call with Katya. She was extremely generous with sharing insights based on her experience, along with a ton of feedback and ideas. She was also kind enough to offer more introductions in the coming weeks! Would definitely recommend speaking with Katya if you want to brainstorm on your GTM, Growth Experiments, or just have a pleasant chat brimming with insights!
I met with Katya to discuss Growth Marketing and feel like I got so much more! We went into very specific action steps on how to improve growth but also how to determine the direction of that growth. She is really good at explaining her thought process and breaking down what she would do. She has a lot of practical experience that translates well into coaching and mentoring. If you are looking to grow your business, I think you will find her insights quite valuable and I highly recommend spending some time with her.
Bio
"Change is Inevitable, Growth is optional" - As a growth marketing consultant, speaker and founder of Boom & Bloom, I help EdTech, GreenTech and SaaS companies innovate, experiment and unlock their growth through consulting, coaching, and personalised workshops. With extensive experience in marketing, growth, and product, I've successfully led projects for corporates like Unilever and Forrester, as well as scale-ups like Growth Tribe and Jamf. My approach relies on rapid experimentation. I help my mentees understand and adopt a holistic strategy for sustainable growth🌱 In the past years, I've trained and coached over 500 founders, marketers and growth professionals in tech, and served as a guest professor at ESEI Business School and startup mentor at Rockstart & Forward Inc. My purpose is to empower companies and individuals to adopt a growth mindset and be bold to embrace change⚡ 🚴In my free time, I go on cycling adventures, practice breathwork, explore local art exhibitions, and indulge in the art of "dolce far niente" (sweet pleasure of doing nothing).
Expertise
Content marketing
I bring extensive experience in developing effective omnichannel content strategies and identifying the most impactful channels for distribution. I can help your startup achieve its goals by crafting compelling and engaging content that resonates with your target audience across various platforms.
Go to market strategy
As a SaaS growth marketer, I'm experienced in developing and executing go-to-market strategies for various technology products. I can help you launch your product with a comprehensive GTM plan to drive customer acquisition, revenue growth, and customer retention.
Growth marketing
As a growth marketing expert, I know that sustainable growth requires more than just a tech stack. To achieve growth that lasts, you need to cultivate the right mindset, consistently execute your strategies, utilize both qualitative and quantitative data, tap into your creativity, and invest in rapid experimentation.
Idea validation
Having mentored startups through accelerators, I've had the privilege of meeting hundreds of early-stage founders. Over the years, I've witnessed numerous mistakes entrepreneurs make when validating their ideas. But fear not, as I can help you avoid them and develop an unbiased approach to collecting data so that you can find a product-market fit for your startup.
Mindset coaching
Through my collaborations with startup accelerators, I've had the opportunity to meet and work with countless founders, giving me valuable insight into what it takes to grow a successful company. As an entrepreneur myself, I understand the challenges you face and can help you overcome any mental obstacles, whether you need guidance in strategy, leadership, or overall business growth.
Sales
Targeting prospects with strong buying intent is crucial to the success of your outbound marketing efforts. I can help you to develop tactics to identify and target high-value prospects and create tailored strategies that engage and convert them. We can also talk about how to achieve a sales and marketing alignment.
Toolkit
Google Ads
10 years of experienceI have set up multiple accounts for high performing ads. After starting with an audit and keywords research, I run various tests to improve the performance of the ads and improve the cost-efficiency of my campaigns.
Google Tag Manager
8 years of experienceUsing Google Tag Manager is super helpful to collect customers’ interaction on the website. Probably the best if used together with Google Analytics for storing that data and Google Data Studio for reporting and building insightful visualization.
Hootsuite
10 years of experienceHootsuite is my go-to tool for automated content scheduling and managing multiple accounts. It helps to automate the execution and free you some space for actual content creation.
LinkedIn
10 years of experienceAfter experimenting with LinkedIn ads, I found a setup and a bidding strategy that ensure the best conversion in the most cost-effective way. Testing different ad types and focusing on different stages of the customer journey will contribute to the best lead generation results.
Pardot
10 years of experienceMy experience with Pardot evolves around optimizing lead scores, orchestrating different workflows and creating personalized email campaigns. If you are starting up with automation, Pardot is a very intuitive and customer-friendly option.
Unbounce
8 years of experienceUnbounce is perfect for creating a customized experience for different target groups and run A/B tests to optimize their experience. A great tool to get the best conversion rate.
Industries
Software
My experience has allowed me to work with a wide range of SaaS products, from early-stage startups to established companies, giving me a broad perspective on the industry and its challenges. I know how to develop and execute effective marketing strategies that drive user acquisition, engagement, and retention.
EdTech
As a growth marketing consultant, I've worked with EdTech clients such as Growth Tribe, AI Academy, and The BD School, testing various highly effective growth marketing strategies to launch and distribute successful educational products. I have the expertise to create a comprehensive growth marketing plan that will take your product to the next level, from market research to user acquisition and retention.
GreenTech
With my past experiences in building growth strategies for B2C products in the EdTech and GreenTech industries, I am well-equipped to help you achieve your goals whether you're launching a new product, expanding into a new market, or seeking to accelerate your growth.
Energy
As an experienced growth marketer, I have successfully implemented and executed go-to-market and growth strategies for various B2B companies in the SaaS, GreenTech, security, and autonomous industries. Whether you're launching a new product, expanding into a new market, or looking to accelerate your growth, I can help you to achieve your goals.
Experience
- Digital AgenciesB2BSaaSB2CEdTech
At Jamf, I was responsible for designing, managing and optimising omnichannel marketing campaigns to accelerate pipeline growth. My main focus was to plan and execute end-to-end demand generation programs. I was also responsible for creating impactful nurture programs to improve conversion rates from leads to opportunities.
SaaSB2BCyber SecurityAt NewMotion I designed and executed a variety of demand generation programs that increased quality engagement with the key accounts (BWM, Daimler etc) by 18%. I was an advocate of growth marketing philosophy in the team by running experiments & giving training to team members. I developed psychographics for digital campaigns to increase the relevance of our content. I was responsible for account-based marketing programs that delivered 19% higher ROI.
B2BAt Hexagon, I effectively delivered demand generation programs including ABM, nurture flows, and go-to-market/product launch campaigns. I developed a variety of automation projects (using Eloqua and Pardot) for optimized demand generation.
SaaSB2B