Katherine Sakovich

CMO at Mira | DTC, e-commerce, building brands, growth, automation 🏄‍♀️

San Francisco, United States (-08:00 UTC) English, Russianfrom San Francisco, United States
Usually responds in 17 hours
$100 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
38 reviews / 61 sessions
Thu
05
Next availability

Bio

As a seasoned Direct-to-Consumer marketing leader, I’ve worked with both startups and international brands. In my last role at the women’s health company Mira in Silicon Valley, I built the marketing department from the ground up. I joined when we launched the first product pre-order and now Mira is America's fastest-growing #FemTech company according to Inc 5000 with 8-numbers revenue. 🦄 We have reimagined the consumer-centered e-commerce experience, prioritizing strong retention and nurturing lasting relationships with our valued users. I bring over a decade of experience in product marketing and digital brand strategy development. Throughout my career, I have excelled in creating data-driven strategic directions and establishing the positioning of products and services, driving growth and optimizing ROI. Leading successful marketing teams from 5 to 25 members, I have honed my skills in orchestrating cohesive and high-performing teams. I'm mentoring startups at the FemTech Lab Accelerator. I help founders and marketers with: ✅ Jumping off marketing activities, whom to hire first, what tools to use, how to prioritize ✅ Performance marketing strategy and attribution ✅ Building funnels for leads generation and conversions pipeline ✅ Conversion rate optimization and landing pages ✅ Content marketing activities for building a brand ✅ How to manage team effectively and set up right metrics, OKRs

Expertise

  • Building a team

    I build Minimum Valuable Marketing Teams from scratch for startups and scale operations to 25 people. It includes identifying and evaluating needs, budgeting headcount expenses, designing hiring process, recruiting, establishing remote work processes, setting OKRs and incentive system.

  • Content marketing

    I have a degree in journalism and doing content marketing for brands for a decade. I can share recent content trends, how to simplify the creation process with AI, and where to start from. In a content marketing strategy I include building a led gen funnel, email and SMS marketing, social media and video content, SEO, PR, and thought leadership.

  • Conversion rate optimisation

    CRO is not just changing a title on a website, it's business optimization that includes audience insights harvesting, building hypotheses, communicating product value in a relevant language, and UX. Most startups are focused on acquisition efficiency and miss the opportunity to improve ROAS when testing different landings, and advertorials. At Mira we were able to scale 30% by testing new pages.

  • Go to market strategy

    Based on my experience of bringing revenue from 0 to 7-number figures. How to launch DTC, e-commerce, and B2C products on the US market. What channels can generate initial growth, Minimum Valuable Team, non-paid, and organic, PR and influencers strategy.

  • Growth marketing

    I'm focusing on e-commerce acquisition channels and their analytics: how to produce strong ad assets, what channels to pick, how to analyze results (tools and attribution).

  • Marketing automation

    I love exploring new tools and testing them to improve our marketing team efficiency without growing headcount. I have experience with CRM, ESP, CX, Loyalty, Attribution, SM tools for e-commerce and can share experience of sourcing and integrating them.

  • Mindset coaching

    A big part of my day-to-day job is growing marketing leaders. Growth mindset coaching is helpful in identifying your strong competencies and areas for development, getting empowerment, and preventing burnout via prioritizing (laser focus) and aligning with your values.

Toolkit

  • Google Ads logo

    Google Ads

    9 years of experience

    I'm working closely with our media buying team on experiments with Shopping, Performance Max, YouTube short campaigns. I like to explore TOF opportunities when sync SEM and SEO.

  • Drip logo

    Drip

    9 years of experience

    We have used Drip for several years and recently switched to Klaviyo. Using email and SMS together allowed to increase revenue and reduce costs. We are sending emails every day to several cohorts with personalization and have more than 15 automated flows.

  • Facebook logo

    Facebook

    16 years of experience

    I've started from managing SMM and moved to paid acquisition. Helping media buyers to build a strategy of ad assets creation, TOF/MOF/BOF campaigns, experiments, and identifying new audiences. Also, leverage organic opportunities as a community.

  • Google Analytics logo

    Google Analytics

    16 years of experience

    Extracting insights, building reports in GA-4, identifying traffic sources, behavioral patterns, conversion funnel, gaps, and opportunities for growth.

  • Unbounce logo

    Unbounce

    8 years of experience

    I build multiple landing pages for startups and can share how to convert audience pain points, competitors' bad reviews, and content from other channels into high-performing acquisition pages.

Experience

  • Mira

    CMO
    •miracare.com

    The fastest-growing #femtech company in the US. The first FDA and CE registered comprehensive hormones and women's health monitoring platform with 99% accuracy in clinical trials. - Developed key brand DNA, messaging platform, tone of voice, visual guide, product, and strategic partnerships roadmap to scale the company's growth and establish brand awareness - Executed go to market strategy and launched D2C products in different areas: testing, supplements, services - Hired, onboarded, and supported over 15 marketing team members, led cross-functional collaboration between product, R&D, CX teams to facilitate effective communication both inside and outside the organization - Drive demand generation and performance branding, optimize acquisition funnel and conversion by equipping growth team with pre-sell content, UGC, testimonials, video ads, A/B testing - Organize affiliate partnership and influencers strategy resulted in 10<ROAS - Provide direction for ideation, development, and deployment of all brand assets, including website, email, pitch decks, PR, videos, paid media, social media, new products, new services launches, content marketing, events, SEO - Build retention marketing stack that includes 1st party customer data management platform for personalization, Email and SMS automation, brand advocates community, app engagement - Spearheaded e-commerce business intelligence by leveraging data to make decisions and quickly find opportunities that will make an impact, inform stakeholders, define strategies for engagement, drive profitable digital revenue & traffic (ROAS, CAC, attribution models, LTV cohorts)

  • Etalon

    Fractional CMO
    •shopetalon.com

    The first adjustable posture corrector that trains your shoulder and spinal muscles without restricting movements. - Developed the brand from the beginning: visual identity, tone of voice, social media strategy, and content marketing strategy. - Launched Kickstarter campaign (got funded in 10 days). - Managed website development and built landing pages. - Hired and coached media buying and marketing team.

  • Extractable

    Project Manager
    •extractable.com/

    - Managed a team of 5 people for projects’ roadmaps delivering with budgets from $100K; - Analyzed data from 55K monthly users Google Analytics, Search Console, CRM, visualized with Tableau, created recommendation and implemented them into clients’ strategy; - Applied insights gained from UX research, Cohort Analysis to creating personas, user journeys and implemented JTBD framework to addressing real customers needs in a product roadmap; - Performed SEO, websites performance and content audits including A/B tests for 2 clients, presented an actionable plan of improvements. Key clients: Fidelity Bank, SF Fire Credit Union, Mizuho OSI, Patelco, First Databank (FDB)

  • getbob digital agency

    CEO
    •getbobagency.com/

    - Recruited and managed the team of 30 people, facilitated the quality of agency services resulting in raising the average amount of contracts 300%, annual revenue >$10M and ranking as the most creative interactive agency in the country three years in a row; - Produced 30+ digital strategies with messaging, plan of activities for local brands’ product launches and localization of international campaigns. For example, repositioning of #1 Marketplace in Belarus that showed growth index of choice preference among the targeted audience to 60% and 5x sales lift; - Co-ordinated SCRUM practices, optimized cross-functional teams move autonomously toward an agreed-upon goal (OKRs) with increase in productivity by 30%, originated culture, values and rituals. Key clients: Samsung, Nestle, Danone, Heineken, Pernod Ricard, Carlsberg, Wargaming, Burger King, Sbarro, Camel, Winston etc.

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