I help startups go from problem or opportunity space to Product-Market Fit
I could not have enjoyed this session more. Katharina provided me with a lot of useful ideas and practical steps. It was a very fruitful conversation. I think, given my problem and my current project, Katharina was the ideal mentor based on the problem/context fit. Recommended.
Katharina was awesome, she broke down my problem of getting feedback on my NoCode app into simple steps. Appreciated the focus on finding multiple solutions for the issue and now I don't have as much fear about it as before.
Hi had a great conversation with Kat. She is very knowledgeable and experienced and gave me a lot of very useful advice, super relevant and focused. I highly recommend getting her guidance on product-market-fit and beyond.
Hola! 👋 I'm Kat - co-founder of Blum: a blueprint for navigating your career growth, with a focus on developing leadership and soft skills through cohort-based programs and 1:1 mentorships. I’m responsible for all things related to product, user experience and organic growth (we're bootstrapped!) - as well as overall business strategy. Before Blum, I have gained experience taking products and businesses from opportunity to launch, incubating new functions from scratch and building the teams, processes and tools to drive 10x growth 🚀 The common thread through this experience is a deep interest in understanding people's motivation and behaviours through data and a relentless drive to reach PMF (product-market fit) through continuous discovery and experimentation. I love to help early-stage founders move from idea to launch. I've designed and launched 4 tech ventures, won 1st place in Techstars Startup Weekend Bogotá (2020) with an idea I hadn't worked on before and led startup teams through design, validation and growth stages Polymath Ventures. I'm excited to help you: ▶️ Build a habit of continuous customer discovery and experimentation ▶️ Prioritise what to validate and how to do it quickly (even if you're not technical) ▶️ Scoping your MVP ▶️ Use financial modelling and market sizing to validate your financial hypotheses ▶️ Develop a compelling story and pitch deck for your fundraise I also regularly advise people on 'softer' things like: getting buy-in, mindset, energy management.
Validating your idea is an iterative process. Which are the key assumptions underlying my concept? Which assumptions should I start with? How do I test and validate them? How much should I invest (time/money) to validate an assumption? What metrics should I track? How do I know I'm on the right track?
No-code tools make iterative idea validation available to anyone. Based on what I need to validate: what are the no-code tools that help me achieve this? How do I get started? Where do I find 'founder deals'? How do I design the underlying 'system' behind my idea? How do I automate repetitive tasks?
Ah, the elusive PMF. How do I figure out who my target customer is? How do I test and identify my customer's pains, needs and wants? How do I develop and test my value proposition? How do I scope my MVP? How do I build it? How do get my first users? How can I collect feedback systematically? How do I measure it? How do I know I'm on the right track?
I use human-centred design methods early, and supplement these with quantitative research. How do I define who I should interview? Where do I find people to interview? Should I reward them? What should I ask? What are the best practices when interviewing users? What information should I capture? How do I translate this information into actionable insights and opportunities? How can I quantify these?
Zapier is a must-have to automate the repetitive parts of your process and get more out of your day. I used it both, at a personal and professional level!
Leading product, brand, growth and overall strategy, I guided our team on a mission to unleash people’s full potential by developing Blum: a leadership and power skills development platform for mid-level and senior talent in Latin America.
I drove revenue growth and impact for global corporates in the renewable energy, health and food & beverage sectors by applying a design mindset to strategic business challenges
I designed, built and launched Ohana: an e-commerce enablement platform that helps DTC brands drive sustainable growth through brand-to-brand partnerships.
I designed and built new ventures in the proptech and fintech space, helped LATAM's biggest social commerce platform transition from e-commerce to marketplace model and redesigned and led the talent acquisition function for Polymath Ventures and its portfolio ventures