Kate Whitney
User Research + Strategy | Founder at Whitney Group Research | Ex Growth Research at Strava
I had a great session with Kate - Kate asked some great questions and provided some specific insights to help me evolve a new offering. Kate also shared a really good example with me that will help me a lot as I shape things further. Thanks, Kate!
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Super chat. I accidentally scheduled a call very late into the evening, but it was totally worth the late meeting. She gave very good feedback and I felt very comfortable talking to her about my idea. If you are looking for an insightful engaging and enthusiastic chat Kate is the person to talk to!
Kate was super friendly, knowledgeable and helpful. She offered some wonderful insight on how to ask the right questions to fi Kate was super friendly, knowledgeable and helpful. She offered some wonderful insight on asking the right, pointed questions to find customer pain points. Highly recommend!
Bio
I love helping founders & product people unlock growth through a better understanding of their customers. Deeply understanding the mindsets, motivations, and pain points of your customers is vital for solving growth challenges - whether that’s finding and validating product-market fit, strengthening user activation and retention, or acquiring new customer segments. Research can be tremendously impactful when it’s done right, and I help companies ensure their efforts are efficient, effective, and actionable. At Strava, I led research efforts for the Growth team across acquisition, activation, retention, and subscription growth. While there, my research drove double-digit increases to key metrics, including a 25% increase in onboarding completion, a 17% increase in new user activity uploads, and an 11% increase in new user retention. I love helping teams leverage research alongside experimentation to maximize their learnings and impact. I can help with: - All things user research, from choosing the right methods, to finding participants & analyzing your results. - Finding and validating product-market fit. - Generating new products & features rooted in your customers' needs. - Planning and analyzing experiments to maximize learnings. - Improving user retention & engagement.
Expertise
Product market fit
To achieve product-market fit, your product needs to be aligned with what users actually want and need. I can help you find & validate PMF through a better understanding of your target customers. I can also help you explore new customer segments to expand beyond early adopters.
User research
The most successful products are built around real user needs, and user research is a key part of getting there. I can help you ensure your research efforts are actionable, timely, and aligned with your product & business goals. Whether you're just getting started with research, or need pointers on making your efforts more impactful, let's chat!
Toolkit
Respondent
6 years of experienceI've used Respondent to recruit participants for B2B and B2C research projects, and can help with setup, screener design, setting incentives, etc. I can also suggest alternative participant recruitment tactics and help you weigh the pros & cons of different platforms for your specific project.
UserTesting
6 years of experienceI've used UserTesting to run unmoderated & moderated user research sessions, and I've recruited participants from the UserTesting panel. I can offer support on study design, participant recruitment & screeners, etc.