Kate Busby

I've built global content engines from scratch. Volume is key, but how to be lean? Once you have your brand, strategy and audience defined, what content will add the most value to bring relevant prospects into your ecosystem? What channels should you be using? I can support you with that.

Digital PR is a buzzword in the marketing community, but how to get it right? I can lend a hand on ensuring that PR is optimised for your brand, that the right people are saying the right message at the right time - to the right influencer.

From building keyword universes to optimising existing content on and off-page, I can sense-check your current SEO efforts or help you plan from scratch. It's not often said out loud, but the secret to great SEO is in the distribution. I can share real examples of how to get that right.

Feel free to call on my 10 years of social media strategy experience, including audience research, content creation, analytics and community management. Is your social media team and budget non-existent, but you need to deliver? I get the kind of social media marketing you need to hit your growth numbers.

Meta - so Facebook, Instagram and WhatsApp - are great places to reach your target, especially if your product or service is consumer-focused. Instagram Reels remain the best option for organic growth. I can advise on how to help boost your reach using them.

I can support you with setting up Google Analytics, both for individual accounts and global roll-ups.Organic and paid analytics are both in my wheelhouse. Let's set and track goals together.

Hootsuite, Tweetdeck, HearSay, Social Bakers, Sprout ... I've had experience with many of them, and have coached team members on using them as well. Each have their pluses and minuses. I'd love to help you find the right option.

Worked extensively on LinkedIn organic and paid campaigns to generate B2B leads for a number of corporate entities in the recruitment and professional services sectors.

By far the most exciting social channel at the moment, Twitter is one of the most exciting places to network, show off your wit and join conversations that help establish your brand in your niche. Yes, it requires more work than for other social channels, but the automation tools are fantastic (check out Hypefury). And for cold outreach, it is unparalleled.

YouTube is a social media channel yes, but more than that, it's a search engine. As a result, the lifecycle of content here is much longer than other social channels, making YT a great place to build an evergreen content library, among other uses. Let's brainstorm this one together!