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It's my side project - series of events for modern HR teams. The first edition gathered almost 200 people to talk about recruitment marketing and future of HR.
Event Management
Kasia Ubysz
B2B Digital Marketing | Event Organization | Recruitment Marketing | Employer Branding
Wrocław, Poland (+01:00 UTC) Polish, Englishfrom Wrocław, Poland
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
8 reviews / 8 sessions
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Next availability
Not available in the next 30 days
Bio
I'm in love with the concept of Growth Marketing - building strong foundations, models and frameworks, that sustain business growth. Rapid experimentation, creative marketing, analytics, and customer behaviour, yup, that's definitely my favourite mix. If you want to sparring your thoughts about how to elevate your team/company through digital marketing, communication or event marketing I'm your person :) I gained my experience through years of working at agencies, software houses, IT products, SaaS companies. What you can also be interested in is my unique knowledge about recruitment marketing, as I once pivoted into recruitment marketing and employer branding to broaden my skill set and saw that HR can gain a competitive advance thanks to using marketing. KEY AREAS OF EXPERTISE: ✓ Digital Marketing ✓ Event Marketing ✓ Communication Management ✓ Recruitment Marketing ✓ Employer Branding CliftonStrengths: Strategic | Adaptability | Significance | Activator | Command
Expertise
Content marketing
Let's find the best lines of communication, formats of content that suits your ICPs and ways to produce & recycle content so it won't take your precious time.
Growth marketing
There is no speciality for my branding, comms and recruitment marketing skills, so yeah, let's go with growth marketing, coz all marketing actions should somehow impact growth, no? :)
Idea validation
Especially if you need to validate your event organization skills or recruitment marketing tactics - I'm all ears! Let's talk about the ways we can address your ideas.
Venting frustration
Oh my, I'm good at listening and sparring thoughts about what's the best way to unload the difficult situations. I'm totaly a "war person", so hit me :)
Toolkit
Canva
13 years of experienceI work a lot both in Canva and Figma to deliver marketing assets for social media, websites etc. Also created an ebook there so if you have any questions - go ahead!
JIRA
15 years of experienceHave you ever wondered if JIRA is a right tool to organize work for creative teams? I can share my experience about setting it for marketing purposes :)
LinkedIn
16 years of experienceHow to leverage LinkedIn through ads, personal branding and employee advocacy? What are the company's page superpowers? How to get unstack and start writing more regularly?
Experience
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REC.MRKT Recruitment Marketing Advisory
OwnerI'm on a mission to help small and medium-sized companies gain competitive advantage by hiring the best candidates quicker and smarter. ✓ Implementing marketing tactics into recruitment processes, so they gain competitive advance ✓ Content creation & copywriting workshops to help with messaging ✓ Job offers rewriting to stand out and be clear who they are looking for ✓ Employee Advocacy programs consulting to empower internal ambassadors ✓ Defining Employee Value Proposition (EVP) & Company Values ✓ Setting up social paid campaigns (Facebook, Instagram, LinkedIn, Google) for building awareness ✓ Google Analytics set up & workshops because data-driven recruitment is a thing! ✓ SEO audits & copywriting for careers pages & job offers to enhance EVP
Recruitingdigital marketing
We simplify HR. That's it. Guided by our customers' needs, we offer modern and innovative solutions to their daily challenges. Our background in agile techniques has propelled us to be one of the fastest-growing HR software companies. With us, you can up your HR game with one of our tools: Time Off, Time & Attendance or Core HR. Start your free trial now at calamari.io.
SaaS
LiveChat
Recruitment Marketing ManagerA great adventure that taught me a lot about what does it mean to work in a multi-product company with a high-tempo environment. I've learned a lot and gained new experiences experimenting using the company's values: be creative, teamwork, "fight for every inch" mindset. As a Recruitment Marketing Manager I was able to: ✓ Deliver updated careers website that supports growing & nurturing talent network ✓ Support recruiters with job offer promotion by paid campaigns & other distribution channels ✓ Run employee advocacy campaigns ✓ Significantly increase website traffic from our target group ✓ Create a recruitment marketing strategy & analytics dashboards
SaaSdigital marketing
Droids On Roids
Marketing ManagerWorking as a part of inbound team, we were making sure our Clients will find us and get exactly what they need for their business ⚡️ As a Marketing Manager my primary responsibility was B2B inbound lead generation: ✓ Data-based decision making to achieve company's goals ✓ Performance Marketing (Facebook Ads, Google Ads) ✓ B2B content marketing management ✓ Supporting business development team ✓ Reputation management at B2B research, ratings and reviews sites I was also responsible for: ✓ Social media management ✓ Building Droids On Roids brand awareness ✓ Employer branding and supporting HR processes ✓ Promoting our meetups for developers & designers: TOAST - Android Developers Meetup, Let Swift - iOS Developers Meetup, LogCat - Mobile Testing Meetup, Dribbble WROmeetup, Android & iOS Bootcamps
digital marketing