Brand messaging strategist, copywriter, career mentor | SaaS & B2B tech
If you need to talk to someone who can help: 🌟 Define what sets you apart from your competitors and turn it into a compelling value proposition and consistent brand communication across channels – also when you're building your personal brand 🌟 Find your customers' voice and incorporate it into your brand messaging 🌟 Lay out copy on your website or on your landing pages in a way that convinces your readers to take the action you want them to take (like sending a demo request or signing up for a free trial) 🌟 Build a more effective onboarding email sequence for your free trial users around your product's "aha!" moment, so it results in more upgrades to paid accounts 🌟 Build a more effective cold email sequence that gets people interested in how you can help (instead of being a turn-off after the first line) 🌟 Create a sales pitch that gets you the investors, clients, or the job you want 🌟 Make sure your online content is not only searchable but also hooks your readers – up to the point when they convert 🌟 Find a consistent brand voice and use it across all your channels 🌟 Guide you to your next career destination ... then book a consultation, and let's talk! Hi 👋, I’m Karolina, and I’m a brand messaging strategist, marketer, and copywriter helping brands promote and sell their products and services online, around the world. For over a decade now, I’ve worked with B2B tech companies and SaaS platforms, helping them navigate their way through the internet ocean of the same, boring, impersonal copy. Before I started my solo business in 2019, I was part of the in-house marketing team of a global email marketing service provider for 9 years – first as head of content marketing and social media, then chief copywriter. I know how the SaaS model works, and I basically know email like the back of my hand. What I do today: 🌟 Run workshops with founders and marketing teams, helping them define their unique value proposition and selling points – and then turn them into a compelling brand message. 🌟 Audit copy on websites, email sequences (e.g., free trial onboarding emails), product pages, and other marketing content – and recommend ways to improve them to bring more clicks, signups, upgrades, and profits. 🌟 Write marketing copy, based on proven copywriting formulas, a consistent brand voice, and voice of customer. I focus mainly on websites, landing pages, and all sorts of emails and email sequences (including cold emails, onboarding emails, nurturing emails, etc.) 🌟 I also coach people (as a soon-to-be-certified career coach), helping them redefine their careers in tech based on what they want to be known for and find effective ways to communicate it to potential employers or clients.
I can help you define your unique value proposition, build effective email sequences (onboarding emails, cold emails, nurturing emails, etc.), create elevator pitches and pitch decks, write website and product page copy, create brand voice guidelines, and more.
I worked for a global email service provider for 9 years, first as head of social media and content marketing, then chief copywriter. I know all the ins and outs of creating effective emails and entire email strategies that can drive more sales and retain more of the existing customers.
I can help you define clear unique selling points for your audience segments, based on their actual needs, and incorporate voice of customer research into the content that'll help you sell your products and services to each of them.
Besides being a messaging strategist, I'm also a career coach, helping people in the tech and creative industries find what they really want to do and be known for, how they want to do it, and who they want to work with.
I can help you translate your product features into tangible benefits for users – based on research, including voice of customer research. And then find ways to talk about them and define the channels.
Social media is how I came into digital marketing in the first place, now around 12 years ago. I can help you pick the social media channels your users hang out on, define the best strategies for your business, and find content formats that will make the most sense (and are most likely to work.)
I was responsible for the Facebook presence of SaaS brands, including content creation and ad strategy. I can help with figuring out what to post on Facebook (and whether to do it at all).
I was part of the core marketing team at GetResponse from 2010 to 2019, helping develop some of their tools, so let that be a recommendation in its own right. :)
I've helped build a LinkedIn presence for both my clients and my own brand. I can help you figure out how to build authority with content on LinkedIn and support your sales strategy using the platform.
I don't actually have experience using VWO myself, but I once did a webinar with them on conversion killers. ;) You can watch it here: https://www.getresponse.com/blog/10-conversion-killers-and-how-to-fight-them-webinar-recording
I've worked with companies like email software providers, social media management platforms, webinar solutions, etc. – and marketing to marketers is probably my favorite thing to do at work. :)
Before I even went into marketing, I worked as a project manager for a large software company developing interactive educational resources for the largest British publishers including Oxford University Press, Cambridge University Press, and Macmillan Education.
I have experience working with digital payment providers, including direct carrier billing platforms, helping them communicate their benefits for merchants, telcos, and consumers, as well as back their sales with engaging content.
I focus on B2B tech (though I believe it's all H2H – human to human) and I understand the peculiarities of the B2B sales process, and how it can be supported with the right sales copy and marketing content.
I have 13+ yrs experience working for SaaS, including: - marketing a selfe-serve SaaS product - supporting enterprise sales - building onboarding and nurturing email sequences - creating landing pages and website copy - content marketing across channels - supporting customer success teams in communication - strategizing and creating in-app content to improve user experience - translating legalese (including ToS, privacy policies, etc.) into content people can understand
I have experience working with AI software development companies, helping them turn an industry buzzword that AI often is into tangible benefits for businesses that can use it.
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I help brands and people define what sets them apart from their competitors and clearly communicate it to their audience, whether potential customers or employers. I've worked with clients in martech, proptech, medtech, edutech, HRtech, B2B software development, tech recruitment consulting, and more.