Karina Karn

Precision Revenue Acceleration for B2B SaaS | Fractional CMO | Behavioural Science Author

London, United Kingdom (+00:00 UTC) English, Spanishfrom London, United Kingdom
Usually responds in 4 hours
Free
Price per hour
30 min
Time Blocks Available
4.83
21 reviews / 29 sessions
Wed
11
Next availability

One of the best sessions I had thus far on Growth Mentor. Karina gave me precise notes on what can be improved and what to work on more, the session was a goldmine of knowledge honestly. I highly, highly recommend a session with Karina for anyone having issues with sales or marketing. 10/10

Ziad Alnajdi

The value Karina can provide within a 15 minute call should not be underestimated! She moves fast, provides a wealth of insight, plus recommendations you can action immediately. I will be booking another call/working with Karina further - highly recommend!

Grace Homer

Karina deeply understands buyer behavior psychology. She even wrote a book on this subject. If you want to elevate your business she can help you.

Furkat Kasimov

Bio

My background includes leadership roles with global organizations such as Hugo Boss, Donna Karan New York and Metro Bank, giving me first-hand insight into how customers make decisions in highly competitive environments. I work with founders to design the adoption, decision and growth logic of complex products, particularly platforms from a behavioural and strategic perspective. I hold a Master’s degree from a leading European university, and my work has been featured in Bloomberg Terminal, AP News and IB Times. I’m also a trusted expert for NewtonX, the research network used by Fortune 500 brands, and I regularly deliver keynotes, and author x2 on behavioural science. Focus areas: •Fixing positioning confusion & messaging incoherence •GTM Diagnosis using consumer psychology •ICP recalibration and demand engine architecture •Pipeline quality issues and revenue transformation You can book a complimentary session to discuss a decision-making challenge.

Expertise

  • Branding

    Developed strategic brand frameworks integrating behavioural psychology, positioning and messaging to strengthen differentiation, trust and long-term customer preference.

  • Building a team

    Growing faster than your structure can handle? I help founders design teams, roles and decision ownership early, so execution scales without chaos, misalignment or leadership bottlenecks.

  • Go to market strategy

    Designed behavioural science–informed GTM strategies that clarify value propositions, refine brand messaging and support successful product launches and repositioning.

  • Growth marketing

    Scaling stalled or inefficient growth? I design and optimise growth systems using behavioural and decision-science frameworks to improve acquisition, conversion and retention without chasing vanity metrics.

  • Idea validation

    Have an idea you’re considering bringing to market? I help founders assess whether an idea has real market potential by identifying decision risks, positioning gaps and early adoption barriers before execution.

  • Pricing strategy

    Applied behavioural pricing insights to shape perceived value, strengthen customer decision-making and support commercially effective pricing frameworks for brands and products.

  • User research

    Conducted behavioural user research to uncover decision-making patterns, value perceptions and motivation drivers, supporting clearer positioning and effective messaging frameworks.

Toolkit

  • Miro logo

    Miro

    6 years of experience

    Used for mapping behavioural journeys, brand architectures and strategic frameworks in collaborative workshops. Ideal for visualising positioning systems, narrative structures and decision-making processes.

  • Google Analytics logo

    Google Analytics

    11 years of experience

    Used to analyse behavioural patterns, audience segmentation and decision-making signals across digital touchpoints. Supports strategic brand positioning through data-driven insight and consumer psychology interpretation.

  • Notion logo

    Notion

    4 years of experience

    Applied for organising behavioural research, structuring insights and managing long-term strategic documentation. Enables clear reasoning frameworks for brand positioning, messaging and decision-making models.

Industries

  • FinTech

    Applied behavioural psychology and strategic brand frameworks to enhance user trust, decision-making, product adoption and value communication across digital financial experiences.

  • B2B

    Used behavioural insights and strategic messaging frameworks to clarify complex value propositions and support high-stake organisational buying decisions.

  • SaaS

    Applied behavioural science and narrative positioning to help SaaS products drive adoption, differentiation and user trust in competitive digital markets.

  • Consulting

    Collaborated with consulting firms and advisory teams to integrate behavioural strategy, positioning systems and messaging frameworks into client solutions.

  • Consumer Goods

    Used behavioural insights and brand positioning models to help consumer goods brands build preference, improve decision-making moments and create clear, trusted value communication.

Experience

  • Choice Decoded

    Founder & Fractional CMO
    •karinakarn.com

    Delivering selective, project-based Fractional CMO engagements for B2B SaaS companies where pipeline growth doesn't translate into predictable revenue. High-precision intervention: - GTM diagnosis and positioning recalibration - Aligning product, marketing and sales around one commercial plan - ICP prioritisation and qualification discipline - Pipeline activation and conversion improvement - Revenue loop optimisation across onboarding and expansion - Building execution cadence and predictability London (HQ) | Boston (US East) | Marbella

    MarketingBrand marketing

  • AB Press

    Founder
    •theabpress.co.uk

    A research and publishing platform focused on behavioural science and buyer psychology. AB Press serves as the intellectual engine.

  • Winkworth

    Senior Regional Marketing Manager
    •winkworthplc.com/

    Providing strategic guidance to founders on GTM clarity, positioning and decision-making, using behavioural science to reduce execution risk. Focused on early-stage teams navigating GTM misalignment and strategic uncertainty.

  • Metro Bank UK

    Data Lead (HQ)
    •metrobankonline.co.uk/private-banking/

    Established the bank's first unified customer view, providing the marketing department with a 360-degree understanding of client behaviour.

  • Donna Karan New York

    Marketing Manager
    •donnakaran.com/

    Led cross-functional collaboration to shape the narrative and brand identity.

  • Hugo Boss

    Marketing Manager
    •hugoboss.com

    Supported the launch and commercial development of collections.

  • Tradeunique

    Marketing Manager EMEA
    •tradeunique.com/

    Present in the world market of design, architecture and construction. The company acts as an investor, co-investor, general designer and general contractor, building new facilities, remodelling and refurbishing existing ones.

  • Venture Mentor

    Founder
    •venturementor.com

    We created a closed mentorship community for UK B2B SaaS founders (£500k – £10m ARR) who need clear answers from people who’ve already built and scaled.

My best written content

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