Karina Karn

Conversion, Funnel & Lifecycle Optimization for SaaS | CRO | Psychology Author

London, United Kingdom (+00:00 UTC) English, Spanishfrom London, United Kingdom
Usually responds in 4 hours
Free
Price per hour
15 min
Time Blocks Available
4.82
25 reviews / 32 sessions
Wed
01
Next availability

One of the best sessions I had thus far on Growth Mentor. Karina gave me precise notes on what can be improved and what to work on more, the session was a goldmine of knowledge honestly. I highly, highly recommend a session with Karina for anyone having issues with sales or marketing. 10/10

Ziad Alnajdi

The value Karina can provide within a 15 minute call should not be underestimated! She moves fast, provides a wealth of insight, plus recommendations you can action immediately. I will be booking another call/working with Karina further - highly recommend!

Grace Homer

Karina deeply understands buyer behavior psychology. She even wrote a book on this subject. If you want to elevate your business she can help you.

Furkat Kasimov

Bio

My background includes leadership roles with global organizations. I help SaaS founders to fix growth bottlenecks fast. I hold a Master’s degree from a leading European university, and my work has been featured in Bloomberg Terminal. I’m also a trusted expert for a research network used by Fortune 500 brands & I regularly deliver keynotes/workshops, and author x2 on behavioural science. Recent execution examples (speed-focused): • Grew 14K followers in 2 weeks (organic + positioning shift) • Generated 2,300+ acquisition clicks • Achieved 11.4% paid media CTR • 40%+ email open rates I offer a focused 2–4 week sprint to: • Find where you’re losing users across your funnel • Fix conversion and onboarding friction (CRO) • Increase demo bookings, activation and retention • Improve UX and messaging to match real user behaviour • Turn existing traffic into measurable revenue impact → Focus: rapid execution + improving conversion and pipeline quality This is hands-on, high-focus work. Limited availability.

Expertise

  • Branding

    Developed strategic brand frameworks integrating behavioural psychology, positioning and messaging to strengthen differentiation, trust and long-term customer preference.

  • Building a team

    Growing faster than your structure can handle? I help founders design teams, roles and decision ownership early, so execution scales without chaos, misalignment or leadership bottlenecks.

  • Go to market strategy

    Designed behavioural science–informed GTM strategies that clarify value propositions, refine brand messaging and support successful product launches and repositioning.

  • Growth marketing

    Scaling stalled or inefficient growth? I design and optimise growth systems using behavioural and decision-science frameworks to improve acquisition, conversion and retention without chasing vanity metrics.

  • Idea validation

    Have an idea you’re considering bringing to market? I help founders assess whether an idea has real market potential by identifying decision risks, positioning gaps and early adoption barriers before execution.

  • Pricing strategy

    Applied behavioural pricing insights to shape perceived value, strengthen customer decision-making and support commercially effective pricing frameworks for brands and products.

  • User research

    Conducted behavioural user research to uncover decision-making patterns, value perceptions and motivation drivers, supporting clearer positioning and effective messaging frameworks.

Toolkit

  • Miro logo

    Miro

    6 years of experience

    Used for mapping behavioural journeys, brand architectures and strategic frameworks in collaborative workshops. Ideal for visualising positioning systems, narrative structures and decision-making processes.

  • Google Analytics logo

    Google Analytics

    11 years of experience

    Used to analyse behavioural patterns, audience segmentation and decision-making signals across digital touchpoints. Supports strategic brand positioning through data-driven insight and consumer psychology interpretation.

  • Notion logo

    Notion

    4 years of experience

    Applied for organising behavioural research, structuring insights and managing long-term strategic documentation. Enables clear reasoning frameworks for brand positioning, messaging and decision-making models.

Industries

  • FinTech

    Applied behavioural psychology and strategic brand frameworks to enhance user trust, decision-making, product adoption and value communication across digital financial experiences.

  • B2B

    Used behavioural insights and strategic messaging frameworks to clarify complex value propositions and support high-stake organisational buying decisions.

  • SaaS

    Applied behavioural science and narrative positioning to help SaaS products drive adoption, differentiation and user trust in competitive digital markets.

  • Consulting

    Collaborated with consulting firms and advisory teams to integrate behavioural strategy, positioning systems and messaging frameworks into client solutions.

  • Consumer Goods

    Used behavioural insights and brand positioning models to help consumer goods brands build preference, improve decision-making moments and create clear, trusted value communication.

Experience

  • Choice Decoded

    Founder & Fractional CMO
    •karinakarn.com

    Delivering selective, project-based Fractional CMO engagements for B2B SaaS companies where pipeline growth doesn't translate into predictable revenue. High-precision intervention: - GTM diagnosis and positioning recalibration - Aligning product, marketing and sales around one commercial plan - ICP prioritisation and qualification discipline - Pipeline activation and conversion improvement - Revenue loop optimisation across onboarding and expansion - Building execution cadence and predictability London (HQ) | US

  • AB Press

    Founder
    •theabpress.co.uk

    A research and publishing platform focused on behavioural science and buyer psychology. AB Press serves as the intellectual engine.

  • Winkworth

    Senior Regional Marketing Manager
    •winkworthplc.com/

    Providing strategic guidance to founders on GTM clarity, positioning and decision-making, using behavioural science to reduce execution risk. Focused on early-stage teams navigating GTM misalignment and strategic uncertainty.

  • Metro Bank UK

    Case Manager (HQ)
    •metrobankonline.co.uk/private-banking/

    Established the bank's first unified customer view, providing the marketing department with a 360-degree understanding of client behaviour.

  • Donna Karan New York

    Senior Marketing Manager
    •donnakaran.com/

    Led cross-functional collaboration to shape the narrative and brand identity.

  • Hugo Boss

    Marketing Manager
    •hugoboss.com

    Supported the launch and commercial development of collections.

  • Tradeunique

    Marketing Manager EMEA
    •tradeunique.com/

    Present in the world market of design, architecture and construction. The company acts as an investor, co-investor, general designer and general contractor, building new facilities, remodelling and refurbishing existing ones.

  • Venture Mentor

    Founder
    •venturementor.com

    We created a closed mentorship community for UK B2B SaaS founders (£500k – £10m ARR) who need clear answers from people who’ve already built and scaled.

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