Karim Gargum

I've got extensive experience bootstrapping new business and startups from scratch and can help you think through the right GTM and assess any potential challenges.

I've worked to buildout both in-house and external freelance teams to deliver complex solutions to both retail and business customers. I'd be happy to share some of the lessons I've learned along the way and my thoughts on the key elements required depending on your stage of development and the characteristics of your offering/services.

Identifying an efficient and effective GTM strategy can be the difference between commercial failure and success. Having launched both b2b and b2c offerings I've had a breadth of experience on how to assess, analyse and identify the key components of a successful GTM to support you business goals.

If there's no PMF, then it's going to be very difficult to generate Growth. Determining PMF, testing appetite to purchase, looking at the steps required in driving an acquisition are all key to establishing PMF and identifying any gaps to achieve this. Working across Growth and Product and having launched multiple startups and new businesses, I've had my fair share of success and failure here so always happy to share my experiences and help you think through your challenges.

Getting to the core of the value proposition, connecting it emotionally with client needs and JTBD (jobs to be done) is a critical undermining of any successful marketing/growth strategy. I've got a lot of experience working through these types of challenges and can help you start from first principles and clarify these concepts.

Building a strong social media presence is a lot more varied than just sharing funny videos or photos of spectacular sunsets. To drive real value you need to build a genuine connection with a community of passionate customers in your space. I've had some strong experience doing this in multiple spaces.

We can all face challenges in our day-to-day, sometimes these are caused by the market, sometimes our peers either way it can often help to have a neutral perspective on these challenges. Having been through a lot of ups and downs (and even sideways) experiences in my career, I'm always happy to lend an ear and see if I can help you get some new perspective on your challenges.

A highly flexible and powerful tool that allows for multiple uses. Basecamp and its sub products were revolutionary when launched but other modern platforms offer similar functionality perhaps in a better user experience wrapper.

I've been using Google Analytics for over a decade and am very comfortable working with the tool. Of course analytics is available in multiple different flavours and across multiple platforms so GA alone may not be enough to give you complete picture.

I had the pleasure of using Intercom for a number of years and found it to be a powerful 'Swiss army knife' tool to address a number of issues such as CRM and Customer Services although depending on industry and need there may be better suited tools available.

A powerful multiuse platform that do much of the heavy lifting for an early stage business or a smaller operation. The integrations here have improved over time making it more and more flexible when looking to integrate.

I've been using Twitter for a very long time in many different ways, my experience has grown organically along with the evolution of the platform and I feel very confident advising and thinking through the best strategic approach to take to both launch and improve a twitter strategy.