Karen Hokanson

Content is king. It is an essential aspect of your marketing strategy that can engage prospects. I have written and designed hundreds of pieces of content for multiple verticals. Whether you are looking for guidance on a strategy, writing or topics, I can help.

Tracking conversion rates are an essential step to understand how marketing channels are performing. Whether it is conversion tracking, reporting or identifying new A/B tests to optimize performance, I can help.

I have designed, written, built and executed hundreds of email marketing campaigns across all major platforms. Any aspect of email marketing you want to learn, troubleshoot or test, I am here to help.

Automating your marketing processes can be incredibly helpful to streamline growth and reporting when it is done correctly. If you are looking for support about how to set it up correctly or how to troubleshoot issues that arise, I am here.

I spent 6 years of my career at a lead generation firm that specializes in paid search. Curious about which keyword's you should be using, wondering what your budget should be or do you need to troubleshoot why your campaign isn't generating leads? I can help.

I worked at a full service PR firm for two years starting as a Masters Level Intern, and quickly working my way up from a Publicist to an Account Manager. I can help with media relations, press releases, article features and much more.

I have over 10 years of experience using all major social media platforms for paid social campaigns, organic posting, event management, custom groups, event promotion, and even platform takeovers with celebrities. If you have a question, it is very likely I have an answer.

I began using the tool as a Publicist in a PR firm when I was asked to manage clients campaigns. My skills quickly enhanced when I began working at a lead generation firm that managed $5M in Advertising campaigns a day.

I used the tool to design, write copy for and execute a high volume of custom email marketing, blog, and newsletter campaigns for a lead generation firm.

I have used DropBox in multiples roles and use cases. It is a great tool to share resources, graphics, and videos between team members working remotely and clients.

I began using the platform as an intern in my undergrad, leveraging it as an event marketing tool. Since then, I have run custom paid advertising campaigns, managed dozens of organic campaigns, and built groups.

I first began using the platform in its primitive form when I was managing the website for a small non-profit. My skills and experience quickly advanced when I worked at a lead generation firm for 6 years.

I began to use Google Optimize extensively in 2020 to set up, run and track A/B tests on landing pages. It is a great tool to understand how to effectively design landing pages that convert at high rates.

I was first introduced to the platform when I was working as a Publicist at a PR firm. I was responsible for managing clients monthly social media schedules. This included setting up the posts, checking the link previews, and adding custom images.

When the pandemic first hit, I was asked to take over the Production of the Paid Search campaigns for a lead generation firm I was working for at the time. This included transitioning the production of the campaigns from Monday.com to Jira. I designed and built a process workflow and custom cards that were used cross-functionally.

My first introduction to the platform was in graduate school at Emerson College. I learned how it could be used as an effective networking tool and a key opportunity to drive organic engagement with custom content.

I leveraged all aspects of the tool and still do to this day. I have designed, written copy for and launched email marketing campaigns, blogs, newsletters, and landing pages.

I was first exposed to the platform, when I transitioned our email marketing strategy from MailChimp to Marketo. I dove in head-first in my latest role, designing and building custom emails, analyzing data, and lead nurture campaigns.

I began using the platform as a 100% novice, I quickly grew to be the company's Admin. I am proficient in both Classic and Lightning. I have designed a Case model, built custom lead workflows, Dashboards, custom buttons, and managed integrations with other platforms.

I began using the platform at the beginning of this year when I was working at an SaaS startup. They needed a new project management process for the marketing team to improve its efficiency.

I started to actively use the platform at Emerson College when I was working as a Social Media Assistant. One of the highlights was doing a Twitter takeovers with celebrity alumni. It was a great opportunity to drive fresh on the page and engage our target audience.

My first exposure to the tool was revising and editing the website for a non-profit when I first graduated from my undergrad program. Since then I have used it extensively in multiple roles including a full site rebrand. Designing, building and writing compelling copy that converted at a high rate.

It is an incredibly helpful tool that I have used in many scenario's. One relevant example was using it to connect Salesforce with GoToWebinar. I was able to set up a workflow so when a prospect registered for a webinar they would automatically be created as a lead and pushed into a campaign.