I run a boutique agency that helps B2B SaaS companies convert more trials. Most clients are doing between $1-$10 million ARR, though we have worked with bigger and smaller.
Kareem Mayan
📈 Principal @ TrialToPaid.com - I improve trial to paid conversion for $1-10M ARR SaaS companies | 4x founder, 3 exits
Halifax, (-04:00 UTC) Englishfrom Toronto, Canada
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
7 reviews / 7 sessions
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Next availability
Not available in the next 30 days
Had a great quick call that was quite helpful for me to address my primary problem. We were able to jump right into the heart of the issue. Kareem provided great insights on relevant experience he had regarding conversion rate optimization. I would highly recommend.
Jack Findaro
Kareem was an absolutely excellent mentor. He provided valuable validation, strategic insights, and practical suggestions without getting bogged down in unnecessary detail. He focused on the "why" behind the issues and offered actionable advice that helped me address the root challenges in my funnel. The session was insightful, empowering, and exactly what I needed to move forward.
Greg Weinstein
Enjoyed meeting with Kareem. He had a few ways of helping us reframing our goals that I found helpful. This call lead to some actionable insights for our onboarding flow. Definitely recommend meeting with him if you are looking to optimize your funnel.
David Muir
Bio
Run a B2B SaaS co but not converting trials like you want to? You almost certainly could be converting 20%+ of your trial sign ups. When conversion's low the place I start is understanding why trials sign up. What is their desired outcome when they use your service? Once that's well-understood, you can change and augment your onboarding flow to deliver what they're looking for to get them their desired outcome. Happy to help with your situation. Book a call today!
Expertise
Conversion rate optimisation
I've helped dozens of companies improve their B2B SaaS trial to paid conversion. The basic process involves a combination of user research to understand what users are trying to do, and then changing your UX to deliver that experience. You should be able to get your trial to paid conversion rate over 20%.
Design / UX
I've got UX expertise (how it behaves and feels), not so much UI (pixels). If you're trying to refine your onboarding flow or a screen in it, let's talk. I've done dozens of onboarding flow audits and can help you improve your customers' UX.
Product management
Started in Product Management in the late 90s. Been a line Product Manager up to CPO since then. Talked to hundreds of PMs about how they do their job at one of my companies. I have seen dozens of problems in this space, so if you have one odds are I can provide some insight.
Toolkit
Hotjar
14 years of experienceImplemented HotJar for a client soon after they launched and have never looked back. For Trial to Paid conversion, surveys, heatmaps, and recording are key to understanding your trialer's journey.
Industries
SaaS
Principal at TrialToPaid.com. I help $1-10M ARR B2B SaaS companies improve self-serve trial-to-paid conversion to 20% and beyond. Clients include Ecamm, Sudowrite, Lawmatics, Hey Orca, Predictable Revenue, Invelo, and JuiceBox. Technical product exec for 2+ decades. 4x founder with 3 exits.