Julia Günther

Salesforce

Senior Manager, Partner Marketing

March 2022 - present•salesforce.com

During my time at Salesforce I've had various Partner Marketing roles: 1) Senior Manager, Regional Partner Marketing (since 2024 - now) In this role I've driven demand generation with and through partners across Latin America, Central Europe, and UKI, sourcing new business and contributing to measurable ACV growth. I built and scaled partner marketing for Latin America, implementing global structures, managing key partners, and leading a high-performing team. Currently, I lead partner marketing for Central Europe, working with consulting partners, GSIs, and resellers to drive regional growth, and I serve as interim partner marketing lead for UKI, ensuring seamless execution of demand generation strategies and partner engagement. I work closely with top partners to execute impactful co-marketing initiatives, aligning efforts with regional and global marketing teams. As a strong advocate for the partner ecosystem, I champion its value through compelling storytelling and customer success stories, reinforcing the importance of partnerships in driving business success. 2) Senior Manager, Partner Marketing & Customer Success Marketing (2023-2024) In this role streamlined global demand generation processes to enhance efficiency and consistency across Partner and Customer Success Marketing initiatives. I developed 17 tailored campaign kits for specific products and sales strategies, equipping global partners with impactful marketing tools. To further scale partner marketing efforts, I introduced a "campaign-in-a-box" model for high-potential partners, simplifying execution with ready-to-use assets. I also led a lead flow awareness campaign, improving partner engagement and visibility within the ecosystem. Additionally, I established frameworks for self-serve co-marketing events, including landing page setup, process guidelines, and enablement resources. My work extended to planning and executing Dreamforce Go-To-Market initiatives for partners worldwide, ensuring alignment with organisational goals. I also served as interim partner marketing lead for Latin America, overseeing partner marketing strategy and driving regional success. 3) Senior Manager, Partner Marketing MuleSoft (2022-2023) In this role I led the development and execution of the UKI partner marketing plan for one of the company’s fastest-growing products. I defined and implemented strategic marketing initiatives for MuleSoft’s top five strategic partners in EMEA, driving joint demand generation through events, digital campaigns, and customer success stories. I collaborated closely with Channel Managers to support sales targets and built strong relationships across marketing, Alliances & Channels, sales, and enablement teams to ensure alignment.

Dataiku

Manager, Partner Marketing

September 2018 - February 2022•dataiku.com/

In this role I led the partner marketing strategy and initiatives across the region, working closely with strategic Tech Alliances, GSIs, and local partners to drive business growth. Reporting directly to the VP Marketing EMEA, I managed one FTE and played a key role in shaping Dataiku’s partner marketing function. As the company's first dedicated partner marketing hire, I developed and implemented the partner marketing framework, processes, and stakeholder management fundamentals, laying the foundation for scalable partnership collaboration. I led the execution of joint demand generation and thought leadership campaigns, leveraging multiple marketing channels to attract new customers, nurture existing relationships, and expand revenue. Additionally, I designed targeted marketing campaigns for partners, including partner days, website enhancements, and co-branded collateral, strengthening engagement and alignment within Dataiku’s partner ecosystem. Prior to that, I planned and executed the company’s presence at conferences and events across EMEA, ensuring strong brand representation and engagement with target audiences. I developed channel marketing initiatives in Central Europe, driving brand awareness and sales growth.