
Julia Ankudinova
Growth Product Manager | Organization Analyst | Personal Growth Coach & Adviser
Bio
I am obsessed with growth hacking and can help with: - deep user and market analysis - product analytics, marketing analytics, growth strategies - organisational analysis (Yes! It matters when you want to grow!) - product psychology (emotional design, persuasive design, behaviour economics) I am here for you to find the bottlenecks in your business and offer data-driven solutions for growing. With my psychology and business coaching background I can help founders to elaborate their personal and organisational growth system. Also my Ok-Ok philosophy and empathy contribute to a good contact and effective collaboration.
Expertise
Building a team
With my organizational psychology and analysis background I can turn nonmature team into strong, effective one. I can help with Personality Adaptations, Roles Theory, Psychological Games, Organizational Script, Time Structuring, Team Dynamics, Group Imago, Organizational Structure, Levels of Discounting, Emotional Literacy and Emotional Intelligence in Business, Racket Sysems, Leadership Styles, Conflict Management, Service Design to make your team highly productive.
Growth marketing
Analytics, creativity, and innovation is a key to get the highest returns within a short period. I will check with you Four Fits Growth Framework, Growth Marketing Frameworks and help you with concept validating, comprehension testing, and iterative experimenting. We shall work with your AAARRR funnel, improving metrics in all stages. We shall use JTBD canvas, Awareness Ladder to produce hypothesis. If you're ok with structural, experimental approach based on data, we'll be a good match.
Idea validation
I do recommend to validate product, marketing, finance, business, sales ideas as early as possible with the minimum resources and costs. I use many frameworks to test ideas of different departments: Design Thinking process to test new features (product). Customer research, JTBD, Door Fakes, Concierge MVP, Growth Hacking to validate product value and product solution fit (product, marketing, business). A/B testing, Growth Hacking, Customer Interviews to validate marketing, sales, finance ideas.
Mindset coaching
If you want to earn millions you should think like a millionaire! I'm here to ask you the right questions and make you reflect. With my support and safe environment you can work with your limiting beliefs, critical part and drama script. You are the main tool for your personal growth and your product growth. Your believes form your strategy and manifest in our work.
Product management
I have been managing products in all the main stages of development and can share my profound expertise in : Product vision ( Market, Customer Research, Value Proposition, USP, Product Solution Fit, Disruptive innovation), Product Strategy(Product Roadmap, Business model, CustDev, HCD development stages, Lean Startup, Unit Economy, MVP), Product Launch (Product Market Fit, User Acquisition strategy, Marketing optimization strategy) and Growth (Growth Hacking, User testing, Business Model Fit)
Product market fit
From Product to Market. It’s all about whether customers need your service or product and whether they are willing to pay for it. And we cannot hack until we have PMF. As Product, Marketing, Organisational analyst I am gathering all data to measure what stage you are and offer best solutions how to achieve Product Market Fit.
Toolkit
Amplitude
8 years of experienceI'm a great lover of Amplitude. I do everything from creating cohorts to analyzing retention and can easily find where users convert and dropoff, fix points of friction. Great service with event properties, user properties, user profile. Many opportunities to work with retention, funnels, user segmentation, user activities. Integration with Branch is a plus
CrazyEgg
12 years of experienceWe have long friendship with CrazyEgg) Great and very easy to use tool for e-commerce analysis due to its eye tracking service. It also generates heat maps based on user clicks. I can easily find problem sections and change them for better conversion. Scrollmaps are also helpful to understand how users actually scroll the page
Google Analytics
10 years of experienceI am data driven person, so Google Analytics is great tool to start measuring when you launch the product to market. I can help to check how your campaigns have been going, how pages have been performing, look at filters, channels in terms of behavioural flows and conversions.
Hotjar
11 years of experienceAs a Product Manager growing from UX Lead designer I have been attached to this tool to understand how people are really using our products. Analysing landing pages, checkout process, subscription process etc I can empathize with the users and see where they get stuck.
Industries
EdTech
As a CPO I created Startup Mentorship program for entrepreneur community Mesto helping founders to get through the main stages of startup launch from idea definition and validation to the MVP that includes structured education process with Mentor, pitches, moderating workshops and masterminds.
Health Care
As a Product Manager I have developed and successfully launched: - OkY is a mental health app that can help live a happier and more tranquil life. It learns how to cope with stress. The app has daily mental health tracker companion for mood tracking, journaling, meditations, and reflection. - Envision2bwell a health app that syncs with over 300 devices including fitness trackers, wearables, and in-home clinical, health and nutrition devices.
Food Delivery
FoodTech startup that I launched in Asian Market as a CPO and co-founder. This is a marketplace helping to plan, select and deliver healthy, farm, local food. The core feature is a fair inside marketplace that enables users to pick up different food from different vendors (farms, eco farms, small retailers) and form one cart and one delivery.
Artificial Intelligence
As a PM Developed Potbotics - a robust artificial intelligence platform that aggregates and correlates HIPAA-compliant medical data from a unique line of IoT cannabis consumption technologies.