Josiane Assaad

I have been building & scaling teams for startups and matrix organizations for more than 10 years, across several countries and geographies with both solid and dotted-line reporting. I also led few restructuring including scaling down headcounts.

Based on the brand strategy and positioning, I worked with companies to translate them into a content marketing strategy, build a presence across different channels, and engage with the target audience.

Being part of several market & product launches (&relaunches) - we can work together on setting up a framework that works for your type of business, and take into consideration limited resources and stakeholder management.

"We need to grow", "Which channels we need to tap into?", "How can we achieve sustainable Growth", "Where should we focus more, is it acquisition or retention?" All these questions have been part of my focus for the last few years. Let us figure out together what growth means for your business, as not all growth is created equally.

PR can be a huge asset and a powerful tool for your company and brand, if used correctly and integrated as part of your communication strategy. Let's talk about it, especially early on in your company's life.

A big fan of remote teams and asynchronous work. With the right structure and a well-defined strategy, goals and metrics that are properly cascaded across all teams and levels, enabling a remote culture can help you find talent without the limitation of geographical boundaries.

Hootsuite was the first tool we used when we started scaling our social media presence. It is an easy and convenient tool for scheduling, publishing, sentiment analysis, integrations & analytics.

An easy-to-use project management tool, especially for smaller teams and can help especially in areas of content development and management, marketing campaigns, & defining ownership.