Joshua Fryszer

I adopt a (best-fit)customer-centric approach to shape Go-To-Market strategies, both for building new ones and fixing existing ones. I can offer guidance on the following aspects: 👉 Defining your best-fit customers, including understanding their motivations for buying. 👉 Developing your positioning and messaging to align with your customers. 👉 Deploying your narrative effectively throughout the customer journey. 👉 Identifying and prioritizing effective channels

I help teams find product-market fit by creating relatable messaging and positioning. This allows teams to take their product to their ideal customers in a way that resonates, increasing adoption and retention. I can advise on: 👉 Measuring product-market fit 👉 Crafting customer-centric positioning and messaging 👉 Prioritizing features and functionality

I've created essential product marketing materials and strategies that unite customer-facing teams. Rooted in a strong grasp of the best-fit customers' buying process. I can advise on: 👉 Identifying your best-fit customers 👉 Expressing your unique value from the customer's perspective 👉 Finding your place in the market 👉 Crafting persuasive messages for all audiences 👉 Creating a company-wide strategy narrative 👉 Producing sales support materials

Conducted user research, both qualitative and quantitative, spanning the entire user journey for companies of many sizes. I can offer guidance on: 👉 Choosing research methods 👉 Finding the right participants 👉 Crafting effective questions 👉 Analyzing the gathered data 👉 Implementing findings and insights

Utilize Google Analytics along with Google Tag Manager across websites to build a more comprehensive view of buyer behavior. Experience in both the integration and analysis of Google Analytics. In service of making improvements to the website including content, hierarchy, and structure.

Experienced with integrating GTM on the website to track custom events. In service of reporting on buyer behavior and making improvements to the website including content, hierarchy, and structure.

Implemented Hotjar on multiple websites to build a more robust picture of buyer behavior. This included both open and closed-ended question pop-up surveys, click tracking, and scroll depth analysis.

Experience managing complex, multi-disciplinary projects through JIRA, including setting up, backlog grooming, to delivery of features and functionality.

Managed large-scale, complex client and personal projects through Trello to increase the visibility and productivity of teams and individuals. Includes, but not limited to setting up and managing Kanban boards.