Josh Littler

My focus is the opposite of the B2B tech lead scoring playbook - instead, it's centred on the customer and delivering value. I propose creative solutions to problems and effectively balance capturing those in a buying cycle, with generating demand for the other 98% of the market who aren’t ready yet. I’m an energetic tech marketing leader with 7+ years of experience across large global companies. I can help you with the below and a bunch more if you scroll on down to the expertise/tools. Key skills: ✅ GTM strategy - positioning strategy, generating content engagement, creating/capturing demand with qualified sales deals via digital channels (PPC/LinkedIn/Facebook/Instagram/Google/YouTube) + traditional channels ✅ Revenue Analysis - aligning marketing with business-level objectives ✅ Innovation, Problem Solving & Creativity

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  Building a team

  You do not need a huge team or budget to do B2B marketing well. In my experience, I've been able to find cost savings and operate with small teams effectively. I've also got experience in hiring and tips for selecting the right candidates.

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  Career guidance

  I've progressed from assistant to manager relatively quickly in the tech marketing space and have learnt tons along the way. If you are struggling to identify your next move or where you should go internally, I'd be happy to share some advice.

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  Conversion rate optimisation

  Improved the conversion rates across our website and paid landing pages each year by over 100% through experimentation and improved copy/positioning/technical adjustments.

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  Demand generation

  This is one of the main areas I spend time in and I'd be happy to work with you on an audit of how you are approaching demand gen now and where to adjust. I have experience in demand gen across capture + create for both new and existing business strategies.

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  Email marketing

  Primarily worked in Hubspot to support new and existing business campaigns and strategy with varied goals from awareness, to engagement and conversion through email marketing.

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  Go to market strategy

  I've built and launched GTM strategy for B2B SaaS and supported double-digit growth in all areas from win rates, to revenue, pipeline increases and reductions in sales cycle length. If you are in the middle of building out your strategy and future marketing efforts, I can definitely help here.

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  PPC strategies

  I have 7+ years of experience in all things paid across Reddit, YouTube, Google, Facebook, Instagram, LinkedIn and Capterra/G2. Primarily for niche audiences in demand creation and capture strategies with a B2B focus. They can be overwhelming, however, I've found simplification is the best strategy here.

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  Partner marketing

  I have successfully launched and managed a partner marketing program whereby partners invest in marketing with us to build awareness and interest in their software integrations. It's an interesting space and I'd love to share learnings here.

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  Product launches

  I've launched an ANZ-focused B2B SaaS cloud-based software solution that has seen rapid market share growth and met acquisition targets. Launches can be overwhelming however the key is proper planning and organisation to maximise the effectiveness of the launch and what follows after.

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  Product marketing

  This area of marketing doesn't get enough credit. Done well, it can transform a business. Proper competitor analysis, win/loss analysis, client interviews, market research, positioning and messaging work should be the fuel for your entire GTM strategy. I've got deep experience here and can show you how to tie it all together.

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  Venting frustration

  There's a lot that falls under the marketing umbrella. Your frustration could be related to the day-to-day work, teams or external factors. Happy to hear you out and help where I can.

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  Canva

  7 years of experience

  As a marketer, not a designer by profession, Canva has saved me far too many times. I love it and use it for everything. Use cases: print, digital ads, flyers, banners, presentations, video snippets + any other marketing requirements.

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  Capterra

  7 years of experience

  I can share how to optimise your company/product Capterra and associated Gartner bidding accounts for your category. There are a few tricks to this platform however it can be a very solid demand capture channel.

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  ClickUp

  3 years of experience

  We migrated from Trello free to paid ClickUp and we are loving it. If you are new to ClickUp, i'd be happy to share some early use advice from a marketing perspective!

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  Reddit

  3 years of experience

  Primarily used for retargeting with B2B SaaS and reaching niche industry communities. Reddit is a cost-effective channel when compared to competing channels for B2B.

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  Google Ads

  8 years of experience

  Experience with Google ads for B2B SaaS. Lots of companies overspend here big time, you can remain profitable on Google ads without going overboard on spend with the right setup.

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  Facebook

  8 years of experience

  Experience with Facebook/Instagram ads for B2B SaaS. Have performed lots of experimentation and testing of different ad types/objective types/bidding types etc and seen success.

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  Hubspot

  7 years of experience

  Experience in Hubspot for contact management, automation, workflows, email marketing, customer marketing, landing page builds and integrations. Coming from Marketo previously, I'd never go back after working in Hubspot.

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  LinkedIn

  9 years of experience

  Deep experience in LinkedIn ads for B2B SaaS. Typically renowned for being highly expensive, after several years of experimentation and testing I've identified ways to get in front of your ICP in a more cost-effective way than typical methods.

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  Salesforce

  9 years of experience

  Deep experience with Salesforce from a B2B marketing perspective including lead to contact conversion, opportunity mapping, lead routing, data fields, reporting, dashboards, revenue analysis, sales support and more.

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  Trello

  7 years of experience

  Love Trello for organisation and management as a leader. The free version comes with a surprising amount of value and I'd be lost without it to organise my work.

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  Youtube

  8 years of experience

  Experience in using YouTube paid ads for prospecting/retargeting. YouTube is fantastic for reaching large audiences or retargeting audiences in a cost-effective manner. You're able to deliver high-frequency messaging to keep your brand top of mind.

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  Public Transportation

  I worked in B2B marketing for an Asia Pacific public transportation technology company that supports bus, rail, taxi, and emergency services operations.

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  SaaS

  I've worked across tech/saas businesses for nearly 8 years and it's my passion. I love building B2B GTM strategy for businesses and supporting marketers in the space.

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  Veterinary

  I have 4 years of experience in the veterinary SaaS B2B marketing space and have recently joined the wider team to help promote equipment, consumables, pharma, consulting and more to the same audience. I've helped achieve rapid market share growth and revenue via our marketing efforts. In the past 12 months, marketing has delivered +70% of the net new business pipeline and +65% of net new business revenue via a 2 person team.